Journal profile · BUSINESS
Marketing Science
ISSN 0732-2399 · eISSN 1526-548X · Institute for Operations Research and the Management Sciences
Marketing Science: CAS Zone 3 · Management (2025 upgraded edition); impact factor 4.82; subscription journal; 69 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Marketing Science is published by Institute for Operations Research and the Management Sciences and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Market Behavior and Pricing, Digital Platforms and Economics and Innovation Diffusion and Forecasting, together about 43.9% of its articles. Its main subfields are Marketing and Economics and Econometrics. (generated from OpenAlex topic counts and CAS ranking data)
Marketing Science is the premier scientific journal focusing on empirical and theoretical quantitative research in marketing.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Puneet ManchandaPublisher website
Editorial board by country: none in mainland China; most named Hong Kong, China 13, Singapore 1 (14 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Market Behavior and PricingBusiness, Management and Accounting27.6%
- Digital Platforms and EconomicsBusiness, Management and Accounting9.4%
- Innovation Diffusion and ForecastingDecision Sciences6.9%
- Merger and Competition AnalysisEconomics, Econometrics and Finance5.6%
- Economic and Environmental ValuationEconomics, Econometrics and Finance5.2%
- Digital Marketing and Social MediaSocial Sciences4.4%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting4.2%
- Auction Theory and ApplicationsDecision Sciences3.8%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 4.82LetPub ·
- Impact factor (publisher) 2025
- 5.2Publisher website ·
- 5-year impact factor (publisher)
- 6.8Publisher website ·
- CiteScore 2026-06
- 9.3LetPub ·
- SJR 2026-06
- 8.32LetPub ·
- SNIP 2026-06
- 2.69LetPub ·
- h-index
- 241OpenAlex ·
- i10-index
- 1,692OpenAlex ·
- 2-year mean citedness
- 7.14OpenAlex ·
- Self-citation rate
- 9.6%LetPub ·
- Share of gold OA articles
- 0%LetPub ·
Volume
- Articles per year
- 59LetPub ·
Articles by year OpenAlex count · 2,508 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 48 | 7 | 22 |
| 2025 | 69 | 6 | 285 |
| 2024 | 92 | 9 | 1,186 |
| 2023 | 69 | 8 | 1,292 |
| 2022 | 99 | 9 | 3,234 |
| 2021 | 74 | 17 | 2,647 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteConflicts of interest
- Conflicts of interest My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation
Evelyn O. Smith Corresponding Author Evelyn O. Smithevysmith@uky.eduhttps://orcid.org/0009-0008-3129-3404Department of Marketing, Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40515Search for more papers by this author, Jeffrey D. Shulman Jeffrey D. Shulmanjshulman@uw.eduhttps://orcid.org/0000-0001-5288-3421Department of Marketing, Michael G. Foster School o…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Institute for Operations Research and the Management Sciences
- ISSN
- 0732-2399
- Electronic ISSN
- 1526-548X
- Latest issue on the website
- Volume 45, Issue 4 (August 2026)
- Official links
- Journal homepage ↗OpenAlex
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Marketing Science
What CAS zone is Marketing Science in?
In the 2025 upgraded edition of the CAS Journal Ranking, Marketing Science is in Zone 3 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 1 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Marketing Science?
The latest impact factor listed by LetPub is 4.82; CiteScore 9.3, h-index 241.
Where are the editorial board members of Marketing Science based?
Of the 14 board members whose country the journal's board page names, none are in mainland China; the countries named most often are Hong Kong, China (13) and Singapore (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Marketing Science?
According to LetPub and DOAJ records, Marketing Science is indexed in SSCI and Scopus.
Is Marketing Science open access, and what is the APC?
Marketing Science is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .