Journal profile · Multiple
Journal of Marketing Management
ISSN 0267-257X · eISSN 1472-1376 · Taylor & Francis
Journal of Marketing Management: CAS Zone 3 · Management (2025 upgraded edition); impact factor 4.87; JCR Q2 (journal website); hybrid open access; APC about USD 229; median 321 days to acceptance (87 articles, last 24 months); acceptance rate 11% (journal website); 103 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing Management is published by Taylor & Francis and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media, together about 41.7% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Founded by Michael J. Baker, the Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum. The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome. Going beyond these two research orientations, the JMM seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the JMM is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s). JMM seeks to meet the needs of a wide but sophisticated audience. As such, all contributions to the Journal are expected to be intellectually rigorous, well embedded in the relevant literatures, yet understandable to our wide audience. We do not wish to be overly prescriptive about the types of papers we desire to receive, yet some of the areas that are of interest can include: Marketing Theory - What are the key issues and topics emerging in this domain? What contributions to marketing theory can be offered by our sister disciplines of p
From the journal's Aims & Scope
Research area (LetPub): Multiple
Editor-in-chief Mark TadajewskiPublisher website
Editorial board by country: none in mainland China; most named United Kingdom 2, France 1, Canada 1 (4 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting18.8%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting12.6%
- Digital Marketing and Social MediaSocial Sciences10.2%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.1%
- Service and Product InnovationBusiness, Management and Accounting4.4%
- Management and Marketing EducationBusiness, Management and Accounting4%
- Marketing and Advertising StrategiesBusiness, Management and Accounting3.6%
- Technology Adoption and User BehaviourDecision Sciences3.1%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Management | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
| Minor | Management | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Management | Zone 4 |
Top journal: noReview journal: no
JCR / CiteScore quartiles on the journal's website
- JCR Q2 · best quartile · 2025
- CiteScore Q2 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
SCIEPublisher website
Other: ABI/Inform, EBSCOhost, Emerald Management Reviews, International Bibliography of Social Sciences
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 4.87LetPub ·
- Impact factor (publisher) 2025
- 4.9Publisher website ·
- 5-year impact factor (publisher) 2025
- 5.8Publisher website ·
- CiteScore 2026-06
- 7.3LetPub ·
- CiteScore (publisher) 2025
- 7.3Publisher website ·
- SJR 2026-06
- 1.35LetPub ·
- SJR (publisher) 2025
- 1.35Publisher website ·
- SNIP 2026-06
- 1.4LetPub ·
- SNIP (publisher) 2025
- 1.4Publisher website ·
- h-index
- 153OpenAlex ·
- i10-index
- 1,782OpenAlex ·
- 2-year mean citedness
- 4.45OpenAlex ·
- Self-citation rate
- 16.3%LetPub ·
- Share of gold OA articles
- 21.05%LetPub ·
Volume
- Articles per year
- 90LetPub ·
- Downloads per year (publisher)
- 553,000Publisher website ·
Articles by year OpenAlex count · 2,741 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 52 | 24 | 20 |
| 2025 | 103 | 64 | 426 |
| 2024 | 65 | 31 | 532 |
| 2023 | 65 | 34 | 721 |
| 2022 | 90 | 49 | 1,606 |
| 2021 | 89 | 32 | 2,339 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
321 daysMedian, submission to acceptance · P25–P75 228 days – 394 days
- Acceptance to online
- median 42 days (87 articles)
- Submission to online
- median 368 days
- Sample
- 87 articles with submission and acceptance dates (171 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 11%Publisher website ·
- Submission to first decision
- 8 daysPublisher website ·
- First decision after review
- 75 daysPublisher website ·
- Acceptance to publication
- 50 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | GBP 153 / USD 229 / EUR 168 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted1
- reviewIt is the responsibility of the guest editors to manage the reviewing process using the ScholarOne Manuscripts system. All papers will need to go through a stan…Length not stated
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Hybrid open access journal, part of Taylor & Francis Open Select publishing program. Model summary
Journal of Marketing Management is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discoverabi…
Source ↗Publisher website ·- Peer review Peer Review Statement
All manuscript submissions are subject to initial appraisal by the Editors, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. Model summary
JMM is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editors, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via the T&F Submissi…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0267-257X
- Electronic ISSN
- 1472-1376
- Latest issue on the website
- Volume 42, Issue 11-12 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Marketing Management
What CAS zone is Journal of Marketing Management in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing Management is in Zone 3 of Management, and in Zone 4 of the minor category Business / Management. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing Management?
The latest impact factor listed by LetPub is 4.87; CiteScore 7.3, h-index 153.
How long does peer review take at Journal of Marketing Management?
Based on the dates recorded on 87 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 321 days (interquartile range 228–394 days); the journal's website gives an acceptance rate of 11%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Marketing Management in?
The journal's website gives JCR Q2 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 3 of Management.
Where are the editorial board members of Journal of Marketing Management based?
Of the 4 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United Kingdom (2), France (1) and Canada (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing Management?
According to LetPub and DOAJ records, Journal of Marketing Management is indexed in SSCI and Scopus. The journal's website also lists SCIE; that list has not been checked against each database.
Is Journal of Marketing Management open access, and what is the APC?
Journal of Marketing Management is a hybrid journal. For open-access publication: APC about USD 229.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .