Journal profile · BUSINESS
Journal of Research in Interactive Marketing
ISSN 2040-7122 · eISSN 2040-7130 · Emerald
Journal of Research in Interactive Marketing: CAS Zone 2 · Management (2025 upgraded edition); impact factor 11; subscription journal; 81 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Research in Interactive Marketing is published by Emerald and is in Zone 2 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour, together about 55.3% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences27.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting15.8%
- Technology Adoption and User BehaviourDecision Sciences11.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.9%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.9%
- AI in Service InteractionsComputer Science4%
- Impact of Technology on AdolescentsSocial Sciences3.5%
- Media Influence and HealthArts and Humanities2.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 11LetPub ·
- CiteScore 2026-06
- 20.5LetPub ·
- SJR 2026-06
- 3.22LetPub ·
- SNIP 2026-06
- 2.8LetPub ·
- h-index
- 88OpenAlex ·
- i10-index
- 426OpenAlex ·
- 2-year mean citedness
- 7.51OpenAlex ·
- Self-citation rate
- 20.9%LetPub ·
- Share of gold OA articles
- 1.48%LetPub ·
Volume
- Articles per year
- 78LetPub ·
Articles by year OpenAlex count · 626 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 66 | 7 | 51 |
| 2025 | 81 | 12 | 494 |
| 2024 | 64 | 9 | 1,040 |
| 2023 | 55 | 4 | 2,139 |
| 2022 | 33 | 4 | 2,170 |
| 2021 | 82 | 14 | 5,969 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Emerald
- ISSN
- 2040-7122
- Electronic ISSN
- 2040-7130
FAQ
Frequently asked questions about Journal of Research in Interactive Marketing
What CAS zone is Journal of Research in Interactive Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Research in Interactive Marketing is in Zone 2 of Management, and in Zone 2 of the minor category Business. In the 2026 Xinrui edition it is in Zone 1 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Research in Interactive Marketing?
The latest impact factor listed by LetPub is 11; CiteScore 20.5, h-index 88.
Which databases index Journal of Research in Interactive Marketing?
According to LetPub and DOAJ records, Journal of Research in Interactive Marketing is indexed in SSCI and Scopus.
Is Journal of Research in Interactive Marketing open access, and what is the APC?
Journal of Research in Interactive Marketing is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .