Journal profile · BUSINESS
Journal of Marketing
ISSN 0022-2429 · eISSN 1547-7185 · SAGE
Journal of Marketing: CAS Zone 1 · Management (2025 upgraded edition, Top journal); impact factor 10.43; hybrid open access; APC about USD 5,400; 72 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing is published by SAGE and is in Zone 1 of Management in the CAS Journal Ranking (2025 upgraded edition, Top journal). By OpenAlex counts of its recent articles, its largest topics are Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies, together about 32.2% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, pol...
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Management and Marketing EducationBusiness, Management and Accounting12.6%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting11%
- Marketing and Advertising StrategiesBusiness, Management and Accounting8.6%
- Consumer Market Behavior and PricingBusiness, Management and Accounting7.9%
- Digital Marketing and Social MediaSocial Sciences7.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.8%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting6.5%
- Business Law and EthicsBusiness, Management and Accounting4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 10.43LetPub ·
- CiteScore 2026-06
- 29.5LetPub ·
- SJR 2026-06
- 12.23LetPub ·
- SNIP 2026-06
- 5.39LetPub ·
- h-index
- 534OpenAlex ·
- i10-index
- 4,427OpenAlex ·
- 2-year mean citedness
- 7.52OpenAlex ·
- Self-citation rate
- 6.6%LetPub ·
- Share of gold OA articles
- 33.14%LetPub ·
Volume
- Articles per year
- 74LetPub ·
Articles by year OpenAlex count · 15,201 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 63 | 26 | 23 |
| 2025 | 72 | 41 | 582 |
| 2024 | 52 | 24 | 802 |
| 2023 | 46 | 23 | 2,113 |
| 2022 | 51 | 21 | 2,785 |
| 2021 | 77 | 32 | 7,528 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 5,400 / GBP 3,959 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- SAGE
- ISSN
- 0022-2429
- Electronic ISSN
- 1547-7185
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Journal of Marketing
What CAS zone is Journal of Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing is in Zone 1 of Management, and in Zone 1 of the minor category Business; it is a Top journal. In the 2026 Xinrui edition it is in Zone 1 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing?
The latest impact factor listed by LetPub is 10.43; CiteScore 29.5, h-index 534.
Which databases index Journal of Marketing?
According to LetPub and DOAJ records, Journal of Marketing is indexed in SSCI and Scopus.
Is Journal of Marketing open access, and what is the APC?
Journal of Marketing is a hybrid journal. For open-access publication: APC about USD 5,400.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .