Journal profile · Multiple
Journal of Brand Management
ISSN 1350-231X · eISSN 1479-1803 · Springer Nature · 6 issues per year
Journal of Brand Management: CAS Zone 3 · Management (2025 upgraded edition); impact factor 6.03; hybrid open access; APC about USD 3,390; review about 18 days (submission to first decision, publisher); 48 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Brand Management is published by Springer Nature and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 54.7% of its articles. Its main subfields are Marketing and Strategy and Management. (generated from OpenAlex topic counts and CAS ranking data)
The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider: models and theories effectively used in brand management research and practice how the world's leading companies are managing their brands the latest thinking, techniques and initiatives used by agencies and consultants current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned applied research from leading business schools, research institutes and universities If after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission. The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including: Professors and Lecturers Master, MBA and PhD students Brand Researchers Marketing and Branding Consultants Heads of Branding, Brand Directors and Managers Marketing Directors Business Development Managers Heads of Corporate Communications CEOs and Managing Directors Agency Directors Planning Directors and Strategic Planners IP Lawyers and Patent Attorneys Topics covered include, but are not limited to: Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance Brand Reputation, Identity and ImageBrand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation Integrated Brand CommunicationBrand ManagementBrand EquityBrand Community (Online)Product Branding Service BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding Brand Heritage and History Qualitative and Quantitative Brand ResearchBrand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand Experience Brand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth Brand Credibility and Trust Open Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation Brand Research Methods
From the journal's Aims & Scope
Research area (LetPub): Multiple
Editorial board by country: none in mainland China; most named United Kingdom 19, United States 12, Germany 3, Australia 3, Switzerland 3 (53 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting30.2%
- Digital Marketing and Social MediaSocial Sciences16.4%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.1%
- Corporate Identity and ReputationBusiness, Management and Accounting7.8%
- Marketing and Advertising StrategiesBusiness, Management and Accounting4.1%
- Consumer Market Behavior and PricingBusiness, Management and Accounting3.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting2.9%
- Environmental Sustainability in BusinessBusiness, Management and Accounting2.5%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Management | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
| Minor | Management | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Management | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
SCIECurrent ContentsPublisher website
Other: Google Scholar, EBSCO, ProQuest, Dimensions, CNKI, Baidu, Naver, OCLC, Portico, CLOCKSS
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 6.03LetPub ·
- Impact factor (publisher) 2025
- 6.2Publisher website ·
- 5-year impact factor (publisher) 2025
- 6.3Publisher website ·
- CiteScore 2026-06
- 8.7LetPub ·
- SJR 2026-06
- 1.73LetPub ·
- SNIP 2026-06
- 1.59LetPub ·
- h-index
- 132OpenAlex ·
- i10-index
- 956OpenAlex ·
- 2-year mean citedness
- 5.03OpenAlex ·
- Self-citation rate
- 8.1%LetPub ·
- Share of gold OA articles
- 36.45%LetPub ·
Volume
- Articles per year
- 43LetPub ·
- Downloads per year (publisher) 2025
- 521,600Publisher website ·
Articles by year OpenAlex count · 1,593 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 27 | 7 | 8 |
| 2025 | 48 | 30 | 176 |
| 2024 | 26 | 10 | 324 |
| 2023 | 45 | 22 | 892 |
| 2022 | 38 | 18 | 803 |
| 2021 | 46 | 20 | 1,598 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
Too few articlesOnly 4 articles from the last 24 months carry both submission and acceptance dates, too few for a median
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Figures by source
- Submission to first decision
- 18 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,390 / EUR 2,690 / GBP 2,390 | — | — | |
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare6 items from the author guidelines
- Abstract
- ≤ 200 words
- Keywords
- ≥ 3
- Manuscript length
- ≤ 8,000 words
- Reference style
- Chicago
- First submission
- Free format: the journal's layout is not required
- Not considered
- footnotes
Policy excerpts from the journal's websiteAuthorship, Publication ethics, License & copyright, Open access, Peer review, Self-archiving
- Authorship
No submission fee Model summary
This journal does not charge for the submission of manuscripts to the journal.
Source ↗Publisher website ·- Publication ethics
Plagiarism screening with iThenticate Model summary
Manuscripts submitted to the journal are subject to checks using iThenticate to detect instances of overlapping and similar text.
Source ↗Publisher website ·- License & copyright Copyright and Permissions
Using third-party material in your articleAuthors are responsible for ensuring that any third-party material (e.g. figures, tables, photos, illustrations, trade literature, or data) is not used without permission. If such material is copyrighted, permission must be obtained and submitted with the final manuscript. The Editor and Publisher must be informed of any restricted-use content at submissio…
Source ↗Publisher website ·- Open access Open Access & Self Archiving
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·- Peer review
Double-blind peer review Model summary
All Articles submitted for publication will be subject to a double-blind refereeing procedure.
Source ↗Publisher website ·- Self-archiving Open Access & Self Archiving
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Springer Nature
- Frequency
- 6 issues per year
- ISSN
- 1350-231X
- Electronic ISSN
- 1479-1803
- Latest issue on the website
- Volume 33, Issue 5 (September 2026)
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗LetPub
- Author guidelines ↗LetPub
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Brand Management
What CAS zone is Journal of Brand Management in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Brand Management is in Zone 3 of Management, and in Zone 4 of the minor category Business / Management. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Brand Management?
The latest impact factor listed by LetPub is 6.03; CiteScore 8.7, h-index 132.
How long does peer review take at Journal of Brand Management?
The publisher reports about 18 days (submission to first decision); first decisions include desk rejections. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Brand Management?
According to the journal's author guidelines: Abstract: ≤ 200 words; Keywords: ≥ 3; Manuscript length: ≤ 8,000 words; Reference style: Chicago; First submission: Free format: the journal's layout is not required. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Brand Management based?
Of the 53 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United Kingdom (19), United States (12) and Germany (3). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Brand Management?
According to LetPub and DOAJ records, Journal of Brand Management is indexed in SSCI and Scopus. The journal's website also lists SCIE and Current Contents; that list has not been checked against each database.
Is Journal of Brand Management open access, and what is the APC?
Journal of Brand Management is a hybrid journal. For open-access publication: APC about USD 3,390.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .