Journal of Brand Management

Journal of Brand Management 由 Springer Nature 出版，属中科院管理学大类（2025 升级版3区）。按 OpenAlex 近年发文统计，该刊主要发表 Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media、Customer Service Quality and Loyalty 等主题的论文，这 3 个主题约占 54.7%，主导子领域为 Marketing、Strategy and Management。（根据 OpenAlex 主题统计与中科院分区数据生成）

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider: models and theories effectively used in brand management research and practice how the world's leading companies are managing their brands the latest thinking, techniques and initiatives used by agencies and consultants current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned applied research from leading business schools, research institutes and universities If after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission. The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including: Professors and Lecturers Master, MBA and PhD students Brand Researchers Marketing and Branding Consultants Heads of Branding, Brand Directors and Managers Marketing Directors Business Development Managers Heads of Corporate Communications CEOs and Managing Directors Agency Directors Planning Directors and Strategic Planners IP Lawyers and Patent Attorneys Topics covered include, but are not limited to: Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance Brand Reputation, Identity and ImageBrand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation Integrated Brand CommunicationBrand ManagementBrand EquityBrand Community (Online)Product Branding Service BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding Brand Heritage and History Qualitative and Quantitative Brand ResearchBrand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand Experience Brand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth Brand Credibility and Trust Open Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation Brand Research Methods

摘自期刊官网 Aims & Scope

研究方向（LetPub）：Multiple

编委会国家分布：未见中国大陆编委；主要国家 英国 19、美国 12、德国 3、澳大利亚 3、瑞士 3（共 53 位编委标注了国家） 编委会 ↗出版商官网 · 2026-09-29

中科院期刊分区表

数据库收录

SSCIScopusLetPub

国际期刊预警名单：各版本均未列入LetPub

期刊官网自述收录

SCIECurrent Contents出版商官网

其他：Google Scholar、EBSCO、ProQuest、Dimensions、CNKI、Baidu、Naver、OCLC、Portico、CLOCKSS

期刊官网列出的收录清单，未与各数据库逐一核对；Web of Science 各子库以上方记录为准。

不同版本、大类与小类分别展示，不将不同评价口径合并为一个分区值；投稿与考核前请确认所在机构采用的版本。

影响力指标

影响因子

6.03LetPub · 2026-09-13

影响因子（出版商公布） 2025

6.2出版商官网 · 2026-09-29

五年影响因子（出版商公布） 2025

6.3出版商官网 · 2026-09-29

CiteScore 2026-06

8.7LetPub · 2026-09-13

SJR 2026-06

1.73LetPub · 2026-09-13

SNIP 2026-06

1.59LetPub · 2026-09-13

h-index

132OpenAlex · 2026-10-01

i10-index

956OpenAlex · 2026-10-01

两年平均被引

5.03OpenAlex · 2026-10-01

自引率

8.1%LetPub · 2026-09-13

Gold OA 文章占比

36.45%LetPub · 2026-09-13

发文规模

年文章数

43LetPub · 2026-09-13

年下载量（出版商公布） 2025

521,600出版商官网 · 2026-09-29

不同来源的统计口径与观测时间不同，页面保留各来源原值；“出版商公布”为期刊官网自述数据。

各来源数据

投稿到首次决定

18 天出版商官网 · 2026-09-29

评审方式

双盲同行评审出版商官网

社区反馈来自投稿者样本，置信度 0.5，不代表期刊承诺；“出版商公布”的时间节点定义以官网为准。

混合期刊的文章处理费仅在作者选择开放获取发表时收取；按订阅方式发表通常不收费。

费用以期刊官网为准；不同来源的观测时间可能不同，页面保留各来源原值，不做平均。

摘录来自期刊官网页面，仅保留原文片段；“模型摘要”由 Workers AI 生成并经原文校验，以官网为准。

出版商

Springer Nature

出版周期

6 issues per year

ISSN

1350-231X

电子版 ISSN

1479-1803

官网最新一期

Volume 33, Issue 5（2026 年 9 月）

官方链接

• 期刊主页 ↗OpenAlex
• 投稿系统 ↗LetPub
• 作者指南 ↗LetPub
• 专刊 / 特刊征稿 ↗出版商官网