Journal profile · BUSINESS
Journal of Interactive Marketing
ISSN 1094-9968 · eISSN 1520-6653 · Elsevier
Journal of Interactive Marketing: CAS Zone 2 · Management (2025 upgraded edition); impact factor 5.91; hybrid open access; APC about USD 5,400; review about 5 days (submission to first decision, publisher); acceptance rate 4.2% (journal website); 34 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Interactive Marketing is published by Elsevier and is in Zone 2 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Market Behavior and Pricing, together about 43.3% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and … | View full journal description This journal is a member of the Committee on Publication Ethics (COPE).
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences21.7%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting11.4%
- Consumer Market Behavior and PricingBusiness, Management and Accounting10.2%
- Technology Adoption and User BehaviourDecision Sciences9.9%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.8%
- Diverse Scientific and Economic StudiesEconomics, Econometrics and Finance3.8%
- Customer churn and segmentationBusiness, Management and Accounting3.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 5.91LetPub ·
- Impact factor (publisher)
- 6.4Publisher website ·
- 5-year impact factor (publisher)
- 11.7Publisher website ·
- CiteScore 2026-06
- 12.1LetPub ·
- SJR 2026-06
- 3.13LetPub ·
- SNIP 2026-06
- 1.92LetPub ·
- h-index
- 163OpenAlex ·
- i10-index
- 618OpenAlex ·
- 2-year mean citedness
- 3.51OpenAlex ·
- Self-citation rate
- 6.2%LetPub ·
- Share of gold OA articles
- 19.54%LetPub ·
Volume
- Articles per year
- 30LetPub ·
- Articles per year (publisher)
- 3Publisher website ·
Articles by year OpenAlex count · 929 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 19 | 3 | 0 |
| 2025 | 34 | 11 | 67 |
| 2024 | 32 | 15 | 231 |
| 2023 | 31 | 17 | 823 |
| 2022 | 43 | 19 | 1,343 |
| 2021 | 28 | 11 | 1,264 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Acceptance rate (publisher)
- 4.2%Publisher website ·
- Submission to first decision
- 5 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 5,400 / GBP 3,959 | — | — | |
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare6 items from the author guidelines
- Manuscript length
- ≤ 4,000 words
- Reference style
- AMA
- Suggested reviewers
- Optional
- Highlights
- Optional
- Graphical abstract
- Optional
- Cover letter
- Required
Article types accepted5, with length limits
- original researchResearch Article Special Issue Article Research Report JNM Reports are shorter papers (less than 4,000 words excluding references, abstract, tables, and figures…Length not stated
- research articleResearch Article Special Issue Article Research Report JNM Reports are shorter papers (less than 4,000 words excluding references, abstract, tables, and figures…main text ≤ 4,000 words
- research reportResearch Article Special Issue Article Research Report JNM Reports are shorter papers (less than 4,000 words excluding references, abstract, tables, and figures…Length not stated
- reviewResearch Article Special Issue Article Research Report JNM Reports are shorter papers (less than 4,000 words excluding references, abstract, tables, and figures…Length not stated
- special issue articleArticle types Research Article Special Issue Article Research ReportLength not stated
Policy excerpts from the journal's websiteAI use, Authorship, Data availability, Publication ethics, Open access, Peer review, Plagiarism, Preprints
- AI use The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
Fotis Efthymiou Christian Hildebrand Emanuel de Bellis William H. Hampton
Source ↗Publisher website ·- Authorship Authorship
Please view our authorship policies, which includes information on criteria for authorship, who should be the corresponding author and more. Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
Source ↗Publisher website ·- Data availability Data availability
The Journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the Sage Research Data policy pages. Subject to appropriate ethical and legal considerations, authors are encouraged to: Share your research data in a relevant public data repository Include a data ava…
Source ↗Publisher website ·- Publication ethics Ethical considerations
Please include your ethics approval statements under this heading, even if you have already included ethics approval information in your methods section. If ethical approval was not required, you need to explicitly state this. All papers reporting studies involving human participants, human data or human tissue must state that the relevant Ethics Committee or Institutional Review Board approved th…
Source ↗Publisher website ·- Open access Publishing fees and open access
There are no fees payable to submit or publish in this journal. Optional open access publishing is available for a fee via the Sage Choice program, and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. Open Access agreement …
Source ↗Publisher website ·- Peer review Peer review policy
Double anonymized peer review Model summary
The following summary describes the peer review process for this journal: Identity transparency: Double-anonymized Reviewer interacts with: Editor Review information published: None Your manuscript will undergo an initial evaluation. If it does not conform to the requirements laid out in these guidelines, it will be returned to you for amendments prior to peer review. Manuscripts may be desk rejec…
Source ↗Publisher website ·- Plagiarism Plagiarism
The journal and Sage take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. Please read Sage's complete policy on plagiarism and the actions we may take.
Source ↗Publisher website ·- Preprints Preprints
The journal will consider submissions of manuscripts that have been posted on preprint servers. Please enter the preprint DOI in the designated field when submitting your manuscript. We advise that you inform the Journal Editorial office about your posted preprint at submission. Note that you should not post an updated version of your manuscript on a preprint server while it is being peer reviewed…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Elsevier
- ISSN
- 1094-9968
- Electronic ISSN
- 1520-6653
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Interactive Marketing
What CAS zone is Journal of Interactive Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Interactive Marketing is in Zone 2 of Management, and in Zone 2 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Interactive Marketing?
The latest impact factor listed by LetPub is 5.91; CiteScore 12.1, h-index 163.
How long does peer review take at Journal of Interactive Marketing?
The publisher reports about 5 days (submission to first decision); first decisions include desk rejections; the journal's website gives an acceptance rate of 4.2%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Interactive Marketing?
According to the journal's author guidelines: Manuscript length: ≤ 4,000 words; Reference style: AMA; Suggested reviewers: Optional; Highlights: Optional; Graphical abstract: Optional; Cover letter: Required. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Which databases index Journal of Interactive Marketing?
According to LetPub and DOAJ records, Journal of Interactive Marketing is indexed in SSCI and Scopus.
Is Journal of Interactive Marketing open access, and what is the APC?
Journal of Interactive Marketing is a hybrid journal. For open-access publication: APC about USD 5,400.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .