Journal profile · BUSINESS
Qualitative Market Research
ISSN 1352-2752 · eISSN 1758-7646 · Emerald
Qualitative Market Research: CAS Zone 4 · Management (2025 upgraded edition); subscription journal; 34 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Qualitative Market Research is published by Emerald and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 44.6% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting22.8%
- Digital Marketing and Social MediaSocial Sciences11.4%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting10.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.6%
- Corporate Identity and ReputationBusiness, Management and Accounting5%
- Culinary Culture and TourismAgricultural and Biological Sciences3.6%
- Media, Gender, and AdvertisingSocial Sciences3.6%
- Wine Industry and TourismBusiness, Management and Accounting3.3%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 6.1LetPub ·
- SJR 2026-06
- 0.88LetPub ·
- SNIP 2026-06
- 1.13LetPub ·
- h-index
- 93OpenAlex ·
- i10-index
- 544OpenAlex ·
- 2-year mean citedness
- 5.16OpenAlex ·
- Self-citation rate
- 6.5%LetPub ·
- Share of gold OA articles
- 4.59%LetPub ·
Volume
- Articles per year
- 34LetPub ·
Articles by year OpenAlex count · 958 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 31 | 13 | 14 |
| 2025 | 34 | 8 | 90 |
| 2024 | 42 | 18 | 448 |
| 2023 | 40 | 9 | 367 |
| 2022 | 39 | 11 | 613 |
| 2021 | 21 | 6 | 242 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Emerald
- ISSN
- 1352-2752
- Electronic ISSN
- 1758-7646
FAQ
Frequently asked questions about Qualitative Market Research
What CAS zone is Qualitative Market Research in?
In the 2025 upgraded edition of the CAS Journal Ranking, Qualitative Market Research is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
Which databases index Qualitative Market Research?
According to LetPub and DOAJ records, Qualitative Market Research is indexed in ESCI and Scopus.
Is Qualitative Market Research open access, and what is the APC?
Qualitative Market Research is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .