Journal profile · Multiple
PSYCHOLOGY & MARKETING
ISSN 0742-6046 · eISSN 1520-6793 · Wiley-Blackwell
PSYCHOLOGY & MARKETING: CAS Zone 2 · Management (2025 upgraded edition, Top journal); impact factor 8.18; hybrid open access; APC about USD 3,800; median 201 days to acceptance (98 articles, last 24 months); acceptance rate 9% (journal website); 193 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
PSYCHOLOGY & MARKETING is published by Wiley-Blackwell and is in Zone 2 of Management in the CAS Journal Ranking (2025 upgraded edition, Top journal). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 44.8% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Psychology & Marketing (P&M) publishes original research articles, reviews, and research notes addressing the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas with a strong focus on advancing new theoretical and substantive knowledge. P&M fosters the exploration of online and offline marketing phenomena spanning the full spectrum of products (goods and services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires research designs that meet a high standard of methodological rigor and transparency. To ensure robustness and cumulative knowledge development, the journal expects submissions to include multi-study empirical packages whenever appropriate. Such packages should demonstrate conceptual replication, methodological triangulation, or complementary testing strategies. Importantly, at least one study within the empirical package should demonstrate ecological validity, for example through field data, behavioral measures, marketplace data, or other designs that capture real-world consumer behavior. Manuscripts may be conceptual or empirical in nature and may feature quantitative and/or qualitative analyses, accompanied by well-illustrated tables, figures, and supplementary materials to enhance clarity and transparency. P&M expects submissions to be free of fatal methodological flaws and to offer generalizable insights that go beyond a single cross-sectional study relying solely on self-reported behavioral intentions. Purely systematic literature reviews that synthesize prior findings are generally not within the journal’s scope. Abstracting and Indexing Information ABI/INFORM Collection (ProQuest) ABI/INFORM Trade & Industry (ProQuest) Business Premium Collection (ProQuest) Communication & Mass Media Index (EBSCO Publishing) Current Contents: Social & Behavioral Sciences (Clarivate Analytics) Health Management Database (ProQuest) Health Research Premium Collection (ProQuest) Hospital Premium Collection (ProQuest) IBR & IBZ: International Bibliographies of Periodical Literature (KG Saur) Journal Citation Reports/Social Science Edition (Clarivate Analytics) OmniFile Full Text Mega Edition (HW Wilson) Periodical Archives (ProQuest) Periodical Index Online (ProQue
From the journal's Aims & Scope
Research area (LetPub): Multiple
Editor-in-chief Giampaolo VigliaPublisher website
Editorial board by country: 2 in mainland China (about 10%); most named Hong Kong, China 4, United Kingdom 3, Australia 3, Mainland China 2, Taiwan, China 1 (21 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting25.4%
- Digital Marketing and Social MediaSocial Sciences11.1%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.3%
- Behavioral Health and InterventionsPsychology6.3%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.5%
- Media Influence and HealthArts and Humanities4.1%
- Technology Adoption and User BehaviourDecision Sciences3.4%
- Cultural Differences and ValuesPsychology3.3%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Psychology, Applied | Zone 1 |
| Minor | Business | Zone 2 |
Top journal: yesReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
| Minor | Psychology, Applied | Zone 2 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Psychology, Applied | Zone 1 |
| Minor | Business | Zone 2 |
Top journal: yesReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Web of SciencePsycINFOCurrent ContentsPublisher website
Other: EBSCO, ProQuest
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 8.18LetPub ·
- Impact factor (publisher)
- 8.2Publisher website ·
- Impact factor (publisher) 2025
- 8.2Publisher website ·
- CiteScore 2026-06
- 17.7LetPub ·
- CiteScore (publisher)
- 17.7Publisher website ·
- CiteScore (publisher) 2025
- 17.7Publisher website ·
- SJR 2026-06
- 3.64LetPub ·
- SNIP 2026-06
- 2.65LetPub ·
- h-index
- 208OpenAlex ·
- i10-index
- 2,336OpenAlex ·
- 2-year mean citedness
- 8.11OpenAlex ·
- Self-citation rate
- 8.5%LetPub ·
- Share of gold OA articles
- 52.08%LetPub ·
Volume
- Articles per year
- 166LetPub ·
- Articles per year (publisher)
- 2Publisher website ·
- Articles per year (publisher) 2025
- 167Publisher website ·
- Downloads per year (publisher) 2025
- 1,804,966Publisher website ·
Articles by year OpenAlex count · 3,724 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 183 | 97 | 92 |
| 2025 | 193 | 129 | 910 |
| 2024 | 231 | 160 | 3,923 |
| 2023 | 185 | 141 | 4,863 |
| 2022 | 161 | 76 | 9,380 |
| 2021 | 203 | 79 | 11,184 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
201 daysMedian, submission to acceptance · P25–P75 170 days – 270 days
- Acceptance to online
- median 13 days (98 articles)
- Submission to online
- median 216 days
- Sample
- 98 articles with submission and acceptance dates (404 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 9%Publisher website ·
- Acceptance rate (publisher) 2025
- 9%Publisher website ·
- Submission to first decision
- 12 daysPublisher website ·
- Submission to first decision 2025
- 12 daysPublisher website ·
- Submission to acceptance 2025
- 198 daysPublisher website ·
- Acceptance to publication 2025
- 14 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,800 / EUR 3,170 / GBP 2,550 | — | — | |
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare4 items from the author guidelines
- Keywords
- ≥ 3
- Manuscript length
- ≤ 9,000 words
- First submission
- Free format: the journal's layout is not required
- Suggested reviewers
- Required, 3
Article types accepted3, with length limits
- editorialThe acceptance criteria for all papers are the quality and originality of the research and its significance to our readership. Except where otherwise stated, ma…Length not stated
- research articlepect the following length requirements: Research Articles: less than 9000 words, including abstract, references, tables and figures, but nomain text ≤ 9,000 words
- review articleow on what each section should include. Review Articles: less than 9000 words, including abstract, references, tables and figures, but nomain text ≤ 9,000 words
Policy excerpts from the journal's websitePlagiarism
- Plagiarism Plagiarism
Submitted manuscripts undergo a plagiarism check during the submission process using iThenticate. P&M takes the issue of plagiarism very seriously and invites authors to check their papers before submission to avoid any issues related to plagiarism.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Wiley-Blackwell
- ISSN
- 0742-6046
- Electronic ISSN
- 1520-6793
- Latest issue on the website
- Volume 43, Issue 10 (October 2026)
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about PSYCHOLOGY & MARKETING
What CAS zone is PSYCHOLOGY & MARKETING in?
In the 2025 upgraded edition of the CAS Journal Ranking, PSYCHOLOGY & MARKETING is in Zone 2 of Management, and in Zone 1 of the minor category Psychology, Applied / Business; it is a Top journal. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of PSYCHOLOGY & MARKETING?
The latest impact factor listed by LetPub is 8.18; CiteScore 17.7, h-index 208.
How long does peer review take at PSYCHOLOGY & MARKETING?
Based on the dates recorded on 98 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 201 days (interquartile range 170–270 days); the journal's website gives an acceptance rate of 9% (2025). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of PSYCHOLOGY & MARKETING?
According to the journal's author guidelines: Keywords: ≥ 3; Manuscript length: ≤ 9,000 words; First submission: Free format: the journal's layout is not required; Suggested reviewers: Required, 3. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of PSYCHOLOGY & MARKETING based?
Of the 21 board members whose country the journal's board page names, 2 (about 10%) are in mainland China; the countries named most often are Hong Kong, China (4), United Kingdom (3) and Australia (3). Counted from the institutions listed on the board page; for reference only.
Which databases index PSYCHOLOGY & MARKETING?
According to LetPub and DOAJ records, PSYCHOLOGY & MARKETING is indexed in SSCI and Scopus. The journal's website also lists Web of Science, PsycINFO and Current Contents; that list has not been checked against each database.
Is PSYCHOLOGY & MARKETING open access, and what is the APC?
PSYCHOLOGY & MARKETING is a hybrid journal. For open-access publication: APC about USD 3,800.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .