Journal profile · BUSINESS
Marketing Theory
ISSN 1470-5931 · eISSN 1741-301X · SAGE
Marketing Theory: CAS Zone 3 · Management (2025 upgraded edition); impact factor 3.28; hybrid open access; APC about USD 3,900; 35 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Marketing Theory is published by SAGE and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation and Customer Service Quality and Loyalty, together about 41.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting23.3%
- Service and Product InnovationBusiness, Management and Accounting9.6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.6%
- Management and Organizational StudiesBusiness, Management and Accounting6.4%
- Digital Marketing and Social MediaSocial Sciences5.4%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting4.5%
- Fashion and Cultural TextilesArts and Humanities3.7%
- Wine Industry and TourismBusiness, Management and Accounting3.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 3.28LetPub ·
- CiteScore 2026-06
- 6.8LetPub ·
- SJR 2026-06
- 1.67LetPub ·
- SNIP 2026-06
- 1.76LetPub ·
- h-index
- 102OpenAlex ·
- i10-index
- 555OpenAlex ·
- 2-year mean citedness
- 3.24OpenAlex ·
- Self-citation rate
- 11.8%LetPub ·
- Share of gold OA articles
- 64.65%LetPub ·
Volume
- Articles per year
- 31LetPub ·
Articles by year OpenAlex count · 843 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 53 | 44 | 19 |
| 2025 | 35 | 24 | 114 |
| 2024 | 38 | 31 | 275 |
| 2023 | 43 | 40 | 461 |
| 2022 | 49 | 35 | 843 |
| 2021 | 27 | 19 | 638 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,900 / GBP 2,859 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- SAGE
- ISSN
- 1470-5931
- Electronic ISSN
- 1741-301X
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Marketing Theory
What CAS zone is Marketing Theory in?
In the 2025 upgraded edition of the CAS Journal Ranking, Marketing Theory is in Zone 3 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Marketing Theory?
The latest impact factor listed by LetPub is 3.28; CiteScore 6.8, h-index 102.
Which databases index Marketing Theory?
According to LetPub and DOAJ records, Marketing Theory is indexed in SSCI and Scopus.
Is Marketing Theory open access, and what is the APC?
Marketing Theory is a hybrid journal. For open-access publication: APC about USD 3,900.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .