Journal profile · BUSINESS
Journal of International Consumer Marketing
ISSN 0896-1530 · eISSN 1528-7068 · Taylor & Francis
Journal of International Consumer Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 3.3 (journal website); JCR Q2 (journal website); hybrid open access; APC charged, amount not published; review about 40 days (first decision after review, publisher); acceptance rate 5% (journal website); 39 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of International Consumer Marketing is published by Taylor & Francis and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 50.8% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Journal of International Consumer Marketing is listed in the Emerging Sources Citation Index The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising. This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the world, including China, India, Germany, Western Europe, Africa, Australia, Southeast Asia, Scandinavia, Japan, and Latin America, as well as the NAFTA countries of Mexico, Canada, and the United States. The Journal of International Consumer Marketing is your guide to consumerism in diverse cultures, putting research findings to work developing effective global management and marketing strategies. Contributors provide fresh ideas and innovative concepts for addressing the cross-cultural/national and comparative consumer behavior issues and concerns that affect banks and other financial institutions, government departments, international trade organizations, research institutions, consultants, and publicly owned corporations. This unique journal analyzes a wide range of topics, including travel and tourist behavior, consumer behavior toward service institutions, advertising agency-client relationships, organizational, industrial, and intermediate buyer behavior, and market segmentation. The Journal of International Consumer Marketing examines the global aspects of: product placement planning buyer-seller relationships e-commerce Internet banking relationship selling online shopping consumer ethics impulse buying celebrity endorsements Web communication strategies consumer ethnocentrism green purchasing behavior brand association marketing sacred goods and much more! The Journal of International Consumer Marketing is an invaluable resource for professionals who deal with overseas customers and/or cater to the needs of international consumers. It is equally important for academics, consultants, and business researchers interested in cross-cultural/nationa
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Anthony Di BenedettoPublisher website
Editorial board by country: none in mainland China; most named United States 5, India 1 (6 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting27.7%
- Digital Marketing and Social MediaSocial Sciences12.6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting10.6%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting7%
- Cultural Differences and ValuesPsychology5.1%
- Environmental Sustainability in BusinessBusiness, Management and Accounting4.5%
- Technology Adoption and User BehaviourDecision Sciences3.7%
- Media, Gender, and AdvertisingSocial Sciences3.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q2 · best quartile · 2025
- CiteScore Q2 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
PubMedPsycINFOCAB AbstractsPublisher website
Other: ProQuest, CABI, De Gruyter Saur, EBSCOhost, Elsevier BV, National Library of Medicine, Ovid
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 3.3Publisher website ·
- 5-year impact factor (publisher) 2025
- 3.3Publisher website ·
- CiteScore 2026-06
- 6.8LetPub ·
- CiteScore (publisher) 2025
- 6.8Publisher website ·
- SJR 2026-06
- 0.65LetPub ·
- SJR (publisher) 2025
- 0.65Publisher website ·
- SNIP 2026-06
- 0.85LetPub ·
- SNIP (publisher) 2025
- 0.85Publisher website ·
- h-index
- 83OpenAlex ·
- i10-index
- 541OpenAlex ·
- 2-year mean citedness
- 3.12OpenAlex ·
- Self-citation rate
- 6.1%LetPub ·
- Share of gold OA articles
- 8.79%LetPub ·
Volume
- Articles per year
- 38LetPub ·
- Downloads per year (publisher)
- 116,000Publisher website ·
Articles by year OpenAlex count · 1,081 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 21 | 6 | 7 |
| 2025 | 39 | 10 | 87 |
| 2024 | 30 | 7 | 187 |
| 2023 | 27 | 6 | 275 |
| 2022 | 31 | 9 | 394 |
| 2021 | 40 | 9 | 575 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
40 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 5%Publisher website ·
- Submission to first decision
- 2 daysPublisher website ·
- First decision after review
- 40 daysPublisher website ·
- Acceptance to publication
- 15 daysPublisher website ·
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Journal of International Consumer Marketing is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the…
Source ↗Publisher website ·- Peer review
Peer review policy: initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts. Model summary
All articles published in Journal of International Consumer Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0896-1530
- Electronic ISSN
- 1528-7068
- Latest issue on the website
- Volume 38, Issue 4 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of International Consumer Marketing
What CAS zone is Journal of International Consumer Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of International Consumer Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of International Consumer Marketing?
The journal's website gives an impact factor of 3.3 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 6.8, h-index 83.
How long does peer review take at Journal of International Consumer Marketing?
The publisher reports about 40 days (first decision after review); the journal's website gives an acceptance rate of 5%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of International Consumer Marketing in?
The journal's website gives JCR Q2 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 4 of Management.
Where are the editorial board members of Journal of International Consumer Marketing based?
Of the 6 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (5) and India (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of International Consumer Marketing?
According to LetPub and DOAJ records, Journal of International Consumer Marketing is indexed in ESCI and Scopus. The journal's website also lists PubMed, PsycINFO and CAB Abstracts; that list has not been checked against each database.
Is Journal of International Consumer Marketing open access, and what is the APC?
Journal of International Consumer Marketing is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .