Journal profile · BUSINESS
Journal of Strategic Marketing
ISSN 0965-254X · eISSN 1466-4488 · Taylor & Francis
Journal of Strategic Marketing: CAS Zone 3 · Management (2025 upgraded edition); impact factor 3.7 (journal website); JCR Q2 (journal website); hybrid open access; APC charged, amount not published; median 260 days to acceptance (95 articles, last 24 months); acceptance rate 10% (journal website); 51 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Strategic Marketing is published by Taylor & Francis and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media, together about 42.3% of its articles. Its main subfields are Marketing and Strategy and Management. (generated from OpenAlex topic counts and CAS ranking data)
Journal of Strategic Marketing publishes research on key aspects of the interface between marketing and strategic management. The journal provides a venue for advancing understanding of the role marketing plays in shaping, implementing, and supporting organizational strategy and long-term competitive success. Strategic marketing concerns the development and deployment of marketing resources, capabilities, and relationships in ways that contribute to organizational objectives and sustainable competitive advantage. As markets continue to evolve through technological innovation, changing customer expectations, globalisation, and new forms of competition, strategic marketing research must address both enduring strategic issues and emerging managerial challenges. The journal welcomes scholarly contributions that enhance knowledge of strategic marketing theory and practice across a range of organisational and market contexts. In addition, we look forward to welcome research that advances understanding of marketing's contribution to organizational performance, strategic decision making, value creation, and the management of long-term customer and stakeholder relationships. Objectives The objectives of the Journal are: To bridge the disciplines of marketing and strategic management and advance knowledge concerning the role of marketing in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and stimulate research in this area. To consider the role of marketing as a strategic orientation of management within organizations. To explore the management of the marketing function within the broader context of corporate management, with relevance to marketing managers, directors, and senior executives. To advance understanding of the capabilities, resources, processes, and relationships that enable organizations to achieve and sustain competitive advantage. To examine the implications of technological developments, data-driven decision making, digital transformation, and artificial intelligence for marketing strategy and organizational performance. To publish state-of-the-art conceptual papers, empirical research, methodological developments, case studies, and practitioner-relevant applications of theory, while encouraging scholarly debate and discussion. Scope The Journal welcomes contributions across the broad domain of strategic marketing, including but not limited to: Marketing strategy formulation, impl
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Customer Service Quality and LoyaltyBusiness, Management and Accounting16.8%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting14%
- Digital Marketing and Social MediaSocial Sciences11.5%
- Innovation and Knowledge ManagementBusiness, Management and Accounting8.2%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.2%
- Business Strategy and InnovationBusiness, Management and Accounting5.6%
- Technology Adoption and User BehaviourDecision Sciences4.5%
- Environmental Sustainability in BusinessBusiness, Management and Accounting3.5%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q2 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
PsycINFOPublisher website
Other: OCLC, ABI/Inform, EBSCOhost, Emerald Management Reviews, International Bibliography of Periodical Literature, International Management Database, Swets Information Services, Thomson Gale
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 3.7Publisher website ·
- 5-year impact factor (publisher) 2025
- 4.8Publisher website ·
- CiteScore 2026-06
- 12.4LetPub ·
- CiteScore (publisher) 2025
- 12.4Publisher website ·
- SJR 2026-06
- 1.22LetPub ·
- SJR (publisher) 2025
- 1.22Publisher website ·
- SNIP 2026-06
- 1.57LetPub ·
- SNIP (publisher) 2025
- 1.57Publisher website ·
- h-index
- 98OpenAlex ·
- i10-index
- 803OpenAlex ·
- 2-year mean citedness
- 2.78OpenAlex ·
- Self-citation rate
- 8.1%LetPub ·
- Share of gold OA articles
- 19.69%LetPub ·
Volume
- Articles per year
- 50LetPub ·
- Downloads per year (publisher)
- 280,000Publisher website ·
Articles by year OpenAlex count · 1,317 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 54 | 19 | 25 |
| 2025 | 51 | 25 | 174 |
| 2024 | 27 | 10 | 168 |
| 2023 | 54 | 22 | 683 |
| 2022 | 55 | 11 | 1,393 |
| 2021 | 81 | 16 | 2,759 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
260 daysMedian, submission to acceptance · P25–P75 171 days – 359 days
- Acceptance to online
- median 9 days (98 articles)
- Submission to online
- median 266 days
- Sample
- 95 articles with submission and acceptance dates (113 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 10%Publisher website ·
- Submission to first decision
- 14 daysPublisher website ·
- First decision after review
- 77 daysPublisher website ·
- Acceptance to publication
- 12 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Journal of Strategic Marketing is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discoverabil…
Source ↗Publisher website ·- Peer review
All articles have undergone editorial screening and double-anonymized peer review by at least two independent expert peer reviewers. Model summary
All articles in this journal have undergone editorial screening and double-anonymized peer review by at least two independent expert peer reviewers.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0965-254X
- Electronic ISSN
- 1466-4488
- Latest issue on the website
- Volume 34, Issue 6 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Strategic Marketing
What CAS zone is Journal of Strategic Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Strategic Marketing is in Zone 3 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Strategic Marketing?
The journal's website gives an impact factor of 3.7 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 12.4, h-index 98.
How long does peer review take at Journal of Strategic Marketing?
Based on the dates recorded on 95 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 260 days (interquartile range 171–359 days); the journal's website gives an acceptance rate of 10%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Strategic Marketing in?
The journal's website gives JCR Q2 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 3 of Management.
Which databases index Journal of Strategic Marketing?
According to LetPub and DOAJ records, Journal of Strategic Marketing is indexed in ESCI and Scopus. The journal's website also lists PsycINFO; that list has not been checked against each database.
Is Journal of Strategic Marketing open access, and what is the APC?
Journal of Strategic Marketing is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .