Journal of Strategic Marketing

Journal of Strategic Marketing 由 Taylor & Francis 出版，属中科院管理学大类（2025 升级版3区）。按 OpenAlex 近年发文统计，该刊主要发表 Customer Service Quality and Loyalty、Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media 等主题的论文，这 3 个主题约占 42.3%，主导子领域为 Marketing、Strategy and Management。（根据 OpenAlex 主题统计与中科院分区数据生成）

Journal of Strategic Marketing publishes research on key aspects of the interface between marketing and strategic management. The journal provides a venue for advancing understanding of the role marketing plays in shaping, implementing, and supporting organizational strategy and long-term competitive success. Strategic marketing concerns the development and deployment of marketing resources, capabilities, and relationships in ways that contribute to organizational objectives and sustainable competitive advantage. As markets continue to evolve through technological innovation, changing customer expectations, globalisation, and new forms of competition, strategic marketing research must address both enduring strategic issues and emerging managerial challenges. The journal welcomes scholarly contributions that enhance knowledge of strategic marketing theory and practice across a range of organisational and market contexts. In addition, we look forward to welcome research that advances understanding of marketing's contribution to organizational performance, strategic decision making, value creation, and the management of long-term customer and stakeholder relationships. Objectives The objectives of the Journal are: To bridge the disciplines of marketing and strategic management and advance knowledge concerning the role of marketing in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and stimulate research in this area. To consider the role of marketing as a strategic orientation of management within organizations. To explore the management of the marketing function within the broader context of corporate management, with relevance to marketing managers, directors, and senior executives. To advance understanding of the capabilities, resources, processes, and relationships that enable organizations to achieve and sustain competitive advantage. To examine the implications of technological developments, data-driven decision making, digital transformation, and artificial intelligence for marketing strategy and organizational performance. To publish state-of-the-art conceptual papers, empirical research, methodological developments, case studies, and practitioner-relevant applications of theory, while encouraging scholarly debate and discussion. Scope The Journal welcomes contributions across the broad domain of strategic marketing, including but not limited to: Marketing strategy formulation, impl

摘自期刊官网 Aims & Scope

研究方向（LetPub）：BUSINESS

中科院期刊分区表

期刊官网公布的 JCR / CiteScore 分区

• JCR Q2 · 最佳分区 · 2025 年度
• CiteScore Q1 · 2025 年度

出版商自述数据，JCR 以 Clarivate、CiteScore 以 Scopus 公布为准；与中科院分区是不同体系。出版商官网

数据库收录

ESCIScopusLetPub

国际期刊预警名单：各版本均未列入LetPub

期刊官网自述收录

PsycINFO出版商官网

其他：OCLC、ABI/Inform、EBSCOhost、Emerald Management Reviews、International Bibliography of Periodical Literature、International Management Database、Swets Information Services、Thomson Gale

期刊官网列出的收录清单，未与各数据库逐一核对；Web of Science 各子库以上方记录为准。

不同版本、大类与小类分别展示，不将不同评价口径合并为一个分区值；投稿与考核前请确认所在机构采用的版本。

影响力指标

影响因子（出版商公布） 2025

3.7出版商官网 · 2026-10-01

五年影响因子（出版商公布） 2025

4.8出版商官网 · 2026-10-01

CiteScore 2026-06

12.4LetPub · 2026-09-13

CiteScore（出版商公布） 2025

12.4出版商官网 · 2026-10-01

SJR 2026-06

1.22LetPub · 2026-09-13

SJR（出版商公布） 2025

1.22出版商官网 · 2026-10-01

SNIP 2026-06

1.57LetPub · 2026-09-13

SNIP（出版商公布） 2025

1.57出版商官网 · 2026-10-01

h-index

98OpenAlex · 2026-10-01

i10-index

803OpenAlex · 2026-10-01

两年平均被引

2.78OpenAlex · 2026-10-01

自引率

8.1%LetPub · 2026-09-13

Gold OA 文章占比

19.69%LetPub · 2026-09-13

发文规模

年文章数

50LetPub · 2026-09-13

年下载量（出版商公布）

280,000出版商官网 · 2026-10-01

不同来源的统计口径与观测时间不同，页面保留各来源原值；“出版商公布”为期刊官网自述数据。

其他来源

录用率（出版商公布）

10%出版商官网 · 2026-10-01

投稿到首次决定

14 天出版商官网 · 2026-10-01

外审后首次决定

77 天出版商官网 · 2026-10-01

接收到发表

12 天出版商官网 · 2026-10-01

评审方式

双盲同行评审出版商官网

社区反馈来自投稿者样本，置信度 0.5，不代表期刊承诺；“出版商公布”的时间节点定义以官网为准。

混合期刊的文章处理费仅在作者选择开放获取发表时收取；按订阅方式发表通常不收费。

费用以期刊官网为准；不同来源的观测时间可能不同，页面保留各来源原值，不做平均。

摘录来自期刊官网页面，仅保留原文片段；“模型摘要”由 Workers AI 生成并经原文校验，以官网为准。

出版商

Taylor & Francis

ISSN

0965-254X

电子版 ISSN

1466-4488

官网最新一期

Volume 34, Issue 6（2026 年）

官方链接

• 期刊主页 ↗LetPub
• 投稿系统 ↗出版商官网
• 专刊 / 特刊征稿 ↗出版商官网