Journal profile · Business, Management and Accounting-Marketing
Journal of Promotion Management
ISSN 1049-6491 · eISSN 1540-7594 · Taylor & Francis
Journal of Promotion Management: subscription journal; APC charged, amount not published; review about 34 days (first decision after review, publisher); acceptance rate 8% (journal website); 43 articles in 2025; indexed in Scopus.
Scope
Aims, scope and focus
Journal of Promotion Management is published by Taylor & Francis. By OpenAlex counts of its recent articles, its largest topics are Marketing and Advertising Strategies, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification, together about 53.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management. The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, and public relations management among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management. The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions. Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by a minimum of two independent, expert referees. Responsible and Ethical Research / Publisher Policies: JPM adheres to the publisher-level disclosure statements and ethics statement polices for papers reporting on research with human participants. Authors should review JPM's Guidance on Ethics Statements. The full enforcement of these policies came into effect from issue 1 of 2026, volume 32. Features of the Journal of Promotion Management include: Qualitative and quantitative empirical papers with complete data analysis. Case studies that discuss the relevance of the case to practitioners and academicians. Theoretical papers dealing with the development of models pertaining to basic or applied research concepts. Themes and issues examples: Strategy development, implementation, and evaluation of promotion management Digital promotions AI marketing and promotions Offline and online promotions Promotion management and immersive technologies Marketing and corporate communication strategies Brand communications, product, and brand placement Promotional marketing, content promotion, and promotion media Topics of interest examples: Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations) Management of promotion activities Marketing and corpor
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Marketing
Editor-in-chief Hooshang M. BeheshtiPublisher website
Main research topics OpenAlex counts of recent articles; shares are approximate
- Marketing and Advertising StrategiesBusiness, Management and Accounting21.3%
- Digital Marketing and Social MediaSocial Sciences17%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting15.1%
- Consumer Market Behavior and PricingBusiness, Management and Accounting6.4%
- Consumer Behavior and Marketing InfluenceBusiness, Management and Accounting6.4%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting4.2%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting3.9%
- Public Relations and Crisis CommunicationSocial Sciences3.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
CiteScore quartiles (Scopus, June 2026 release)
| Subject | Quartile | Rank | Percentile |
|---|---|---|---|
| Marketing | Q2 | 70/221 | 68th |
Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub
JCR / CiteScore quartiles on the journal's website
- CiteScore Q2 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
ProQuest, Dietrich's Index Philosophicus, Academic Search Alumni Edition, Academic Search Complete, Academic Search Elite, Academic Search Premier, Academic Search R&D, Academic Search Ultimate, Business Source Alumni Edition, Business Source Complete, Business Source Corporate, Business Source Corporate Plus, Business Source Elite, Business Source Premier, Communication & Mass Media Complete, Communication Source, Current Abstracts, MasterFILE Complete, MasterFILE Premier, Professional Development Collection, TOC Premier (Table of Contents), ABI/INFORM Collection, ABI/INFORM Global (American Business Information), ABI/INFORM Trade & Industry (American Business Information), Accounting, Tax & Banking Collection, Banking Information Database, Business Premium Collection, International Bibliography of the Social Sciences, Core, Professional ABI/INFORM Complete, Professional ProQuest CentralPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 8LetPub ·
- CiteScore (publisher) 2025
- 8Publisher website ·
- SJR 2026-06
- 0.98LetPub ·
- SJR (publisher) 2025
- 0.98Publisher website ·
- SNIP 2026-06
- 1.07LetPub ·
- SNIP (publisher) 2025
- 1.07Publisher website ·
- h-index
- 59OpenAlex ·
- i10-index
- 531OpenAlex ·
- 2-year mean citedness
- 4.84OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Volume
- Downloads per year (publisher)
- 167,000Publisher website ·
Articles by year OpenAlex count · 1,087 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 39 | 4 | 1,500 |
| 2025 | 43 | 6 | 2,130 |
| 2024 | 26 | 6 | 2,131 |
| 2023 | 45 | 4 | 2,256 |
| 2022 | 44 | 6 | 2,002 |
| 2021 | 58 | 4 | 1,723 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with PubMed · to
Too few articlesOnly 1 articles from the last 24 months carry both submission and acceptance dates, too few for a median
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Figures by source
- Acceptance rate (publisher)
- 8%Publisher website ·
- Submission to first decision
- 1 daysPublisher website ·
- First decision after review
- 34 daysPublisher website ·
- Acceptance to publication
- 13 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted1
- editorialThe Editor in Chief reserves the right to reject any and all SI submissions/revisions of manuscripts for this SI that do not meet the standards of Journal of Pr…Length not stated
Policy excerpts from the journal's websitePublication ethics, Open access, Peer review
- Publication ethics
Ethics statements required for research with human participants; full enforcement from issue 1 of 2026, volume 32. Model summary
JPM adheres to the publisher-level disclosure statements and ethics statement polices for papers reporting on research with human participants. Authors should review JPM's Guidance on Ethics Statements. The full enforcement of these policies came into effect from issue 1 of 2026, volume 32.
Source ↗Publisher website ·- Open access Open access
Journal of Promotion Management is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discoverabi…
Source ↗Publisher website ·- Peer review Submission and Peer Review
Peer review: initial editor screening and anonymous refereeing by a minimum of two independent, expert referees. Model summary
All manuscripts for a Special Issue must be submitted via JPM’s on submission system (follow the ‘Go to submission site’ link). All papers submitted for publication consideration in the Special Issue will be double-blind reviewed, following the review process guidelines of the Journal of Promotion Management. Articles submitted to the Journal of Promotion Management must adhere to the instructions…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1049-6491
- Electronic ISSN
- 1540-7594
- Latest issue on the website
- Volume 32, Issue 6 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Promotion Management
How long does peer review take at Journal of Promotion Management?
The publisher reports about 34 days (first decision after review); the journal's website gives an acceptance rate of 8%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Which databases index Journal of Promotion Management?
According to LetPub and DOAJ records, Journal of Promotion Management is indexed in Scopus.
Is Journal of Promotion Management open access, and what is the APC?
Journal of Promotion Management is a subscription journal. APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .