Journal of Promotion Management

Journal of Promotion Management 由 Taylor & Francis 出版。按 OpenAlex 近年发文统计，该刊主要发表 Marketing and Advertising Strategies、Digital Marketing and Social Media、Consumer Behavior in Brand Consumption and Identification 等主题的论文，这 3 个主题约占 53.5%，主导子领域为 Marketing。（根据 OpenAlex 主题统计与中科院分区数据生成）

The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management. The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, and public relations management among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management. The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions. Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by a minimum of two independent, expert referees. Responsible and Ethical Research / Publisher Policies: JPM adheres to the publisher-level disclosure statements and ethics statement polices for papers reporting on research with human participants. Authors should review JPM's Guidance on Ethics Statements. The full enforcement of these policies came into effect from issue 1 of 2026, volume 32. Features of the Journal of Promotion Management include: Qualitative and quantitative empirical papers with complete data analysis. Case studies that discuss the relevance of the case to practitioners and academicians. Theoretical papers dealing with the development of models pertaining to basic or applied research concepts. Themes and issues examples: Strategy development, implementation, and evaluation of promotion management Digital promotions AI marketing and promotions Offline and online promotions Promotion management and immersive technologies Marketing and corporate communication strategies Brand communications, product, and brand placement Promotional marketing, content promotion, and promotion media Topics of interest examples: Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations) Management of promotion activities Marketing and corpor

摘自期刊官网 Aims & Scope

研究方向（LetPub）：Business, Management and Accounting-Marketing

主编 Hooshang M. Beheshti出版商官网

中科院期刊分区表

CiteScore 分区（Scopus，2026 年 6 月版）

Scopus 按 CiteScore 在每个学科内为期刊排名，百分位 75 及以上为 Q1，每 25 为一档；与中科院分区是不同体系。LetPub

期刊官网公布的 JCR / CiteScore 分区

• CiteScore Q2 · 2025 年度

出版商自述数据，JCR 以 Clarivate、CiteScore 以 Scopus 公布为准；与中科院分区是不同体系。出版商官网

数据库收录

ScopusLetPub

国际期刊预警名单：各版本均未列入LetPub

期刊官网自述收录

ProQuest、Dietrich's Index Philosophicus、Academic Search Alumni Edition、Academic Search Complete、Academic Search Elite、Academic Search Premier、Academic Search R&D、Academic Search Ultimate、Business Source Alumni Edition、Business Source Complete、Business Source Corporate、Business Source Corporate Plus、Business Source Elite、Business Source Premier、Communication & Mass Media Complete、Communication Source、Current Abstracts、MasterFILE Complete、MasterFILE Premier、Professional Development Collection、TOC Premier (Table of Contents)、ABI/INFORM Collection、ABI/INFORM Global (American Business Information)、ABI/INFORM Trade & Industry (American Business Information)、Accounting, Tax & Banking Collection、Banking Information Database、Business Premium Collection、International Bibliography of the Social Sciences, Core、Professional ABI/INFORM Complete、Professional ProQuest Central出版商官网

期刊官网列出的收录清单，未与各数据库逐一核对；Web of Science 各子库以上方记录为准。

不同版本、大类与小类分别展示，不将不同评价口径合并为一个分区值；投稿与考核前请确认所在机构采用的版本。

影响力指标

CiteScore 2026-06

8LetPub · 2026-11-01

CiteScore（出版商公布） 2025

8出版商官网 · 2026-11-01

SJR 2026-06

0.98LetPub · 2026-11-01

SJR（出版商公布） 2025

0.98出版商官网 · 2026-11-01

SNIP 2026-06

1.07LetPub · 2026-11-01

SNIP（出版商公布） 2025

1.07出版商官网 · 2026-11-01

h-index

59OpenAlex · 2026-11-01

i10-index

531OpenAlex · 2026-11-01

两年平均被引

4.84OpenAlex · 2026-11-01

Gold OA 文章占比

0%LetPub · 2026-11-01

发文规模

年下载量（出版商公布）

167,000出版商官网 · 2026-11-01

不同来源的统计口径与观测时间不同，页面保留各来源原值；“出版商公布”为期刊官网自述数据。

各来源数据

录用率（出版商公布）

8%出版商官网 · 2026-11-01

投稿到首次决定

1 天出版商官网 · 2026-11-01

外审后首次决定

34 天出版商官网 · 2026-11-01

接收到发表

13 天出版商官网 · 2026-11-01

评审方式

双盲同行评审出版商官网

社区反馈来自投稿者样本，置信度 0.5，不代表期刊承诺；“出版商公布”的时间节点定义以官网为准。

费用以期刊官网为准；不同来源的观测时间可能不同，页面保留各来源原值，不做平均。

摘录来自期刊官网页面，仅保留原文片段；“模型摘要”由 Workers AI 生成并经原文校验，以官网为准。

出版商

Taylor & Francis

ISSN

1049-6491

电子版 ISSN

1540-7594

官网最新一期

Volume 32, Issue 6（2026 年）

官方链接

• 期刊主页 ↗LetPub
• 投稿系统 ↗出版商官网
• 专刊 / 特刊征稿 ↗出版商官网