Journal profile · BUSINESS
Journal of Nonprofit & Public Sector Marketing
ISSN 1049-5142 · eISSN 1540-6997 · Taylor & Francis
Journal of Nonprofit & Public Sector Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1.4 (journal website); hybrid open access; APC charged, amount not published; median 192 days to acceptance (42 articles, last 24 months); acceptance rate 13% (journal website); 23 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Nonprofit & Public Sector Marketing is published by Taylor & Francis and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Nonprofit Sector and Volunteering, Customer Service Quality and Loyalty and Digital Marketing and Social Media, together about 39.9% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Journal of Nonprofit & Public Sector Marketing is now listed in the Emerging Sources Citation Index The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth. Contributors of articles typically come from academic backgrounds. However, the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief C. Anthony Di BenedettoPublisher website
Editorial board by country: none in mainland China; most named United States 14, Australia 6, India 4, Japan 2, Germany 2 (34 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Nonprofit Sector and VolunteeringSocial Sciences16.1%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting13.8%
- Digital Marketing and Social MediaSocial Sciences9.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting8.4%
- Service and Product InnovationBusiness, Management and Accounting4.5%
- Environmental Sustainability in BusinessBusiness, Management and Accounting4.1%
- Corporate Social Responsibility ReportingBusiness, Management and Accounting3.9%
- Social Media and PoliticsSocial Sciences3.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Web of SciencePubMedPsycINFOPublisher website
Other: ProQuest, Dietrich's Index Philosophicus, Academic Search Alumni Edition, Academic Search Complete, Academic Search Elite, Academic Search Premier, Academic Search Ultimate, Business Source Alumni Edition, Business Source Complete, Business Source Corporate Plus, Business Source Elite, Business Source Premier, Communication Source, Current Abstracts, Education Research Complete, Education Research Index, Education Source, Library & Information Science Source, Library, Information Science & Technology Abstracts (LISTA), MasterFILE Complete, MasterFILE Premier, Nonprofit Organization Reference Center, Political Science Complete, Professional Development Collection, Public Affairs Index, Social Work Abstracts (Online), SocINDEX, SocINDEX with Full Text, TOC Premier (Table of Contents)
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 1.4Publisher website ·
- 5-year impact factor (publisher) 2025
- 2.2Publisher website ·
- CiteScore 2026-06
- 4.4LetPub ·
- CiteScore (publisher) 2025
- 4.4Publisher website ·
- SJR 2026-06
- 0.55LetPub ·
- SJR (publisher) 2025
- 0.55Publisher website ·
- SNIP 2026-06
- 1LetPub ·
- SNIP (publisher) 2025
- 1Publisher website ·
- h-index
- 56OpenAlex ·
- i10-index
- 358OpenAlex ·
- 2-year mean citedness
- 2.14OpenAlex ·
- Self-citation rate
- 14.3%LetPub ·
- Share of gold OA articles
- 11.76%LetPub ·
Volume
- Articles per year
- 22LetPub ·
- Downloads per year (publisher)
- 101,000Publisher website ·
Articles by year OpenAlex count · 825 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 26 | 5 | 5 |
| 2025 | 23 | 6 | 39 |
| 2024 | 35 | 7 | 136 |
| 2023 | 11 | 2 | 53 |
| 2022 | 19 | 5 | 207 |
| 2021 | 28 | 10 | 380 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
192 daysMedian, submission to acceptance · P25–P75 123 days – 274 days
- Acceptance to online
- median 11 days (42 articles)
- Submission to online
- median 205 days
- Sample
- 42 articles with submission and acceptance dates (54 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 13%Publisher website ·
- Submission to first decision
- 5 daysPublisher website ·
- First decision after review
- 65 daysPublisher website ·
- Acceptance to publication
- 16 daysPublisher website ·
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access
- Open access Open access
Hybrid open access journal, part of the Taylor & Francis Open Select publishing program, giving the option to publish open access. Model summary
Journal of Nonprofit & Public Sector Marketing is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase …
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1049-5142
- Electronic ISSN
- 1540-6997
- Latest issue on the website
- Volume 38, Issue 4 (2026)
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Nonprofit & Public Sector Marketing
What CAS zone is Journal of Nonprofit & Public Sector Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Nonprofit & Public Sector Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 4 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Nonprofit & Public Sector Marketing?
The journal's website gives an impact factor of 1.4 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 4.4, h-index 56.
How long does peer review take at Journal of Nonprofit & Public Sector Marketing?
Based on the dates recorded on 42 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 192 days (interquartile range 123–274 days); the journal's website gives an acceptance rate of 13%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Where are the editorial board members of Journal of Nonprofit & Public Sector Marketing based?
Of the 34 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (14), Australia (6) and India (4). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Nonprofit & Public Sector Marketing?
According to LetPub and DOAJ records, Journal of Nonprofit & Public Sector Marketing is indexed in ESCI and Scopus. The journal's website also lists Web of Science, PubMed and PsycINFO; that list has not been checked against each database.
Is Journal of Nonprofit & Public Sector Marketing open access, and what is the APC?
Journal of Nonprofit & Public Sector Marketing is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .