Journal profile · Business, Management and Accounting-Marketing
International Journal of Internet Marketing and Advertising
ISSN 1477-5212 · eISSN 1741-8100 · Inderscience Publishers
International Journal of Internet Marketing and Advertising: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1.4 (journal website); subscription journal; 60 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
International Journal of Internet Marketing and Advertising is published by Inderscience Publishers and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification, together about 65.2% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Advertising on the Net, internet branding, security/privacy issues Agency relationship management, customer relationship management B2B marketplace, channel management, collaborative marketing Consumer behaviour and loyalty Creativity in Web marketing and advertising Direct marketing, effectiveness in marketing and advertising E-service management, online community management, social marketing Ethics in marketing and advertising Globalisation and international marketing Marketing resources management, customer asset management Innovation and new product development Knowledge management, market intelligence analysis, marketing research/strategies Migration from marketplace to marketspace Product evaluation, pricing strategies, promotion, public relations, sales management Service marketing/trust on the Net, service/product quality/management More on this journal... ObjectivesIJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics. ReadershipProfessionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.ContentsIJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Marketing
Editor-in-chief Pedro Cuesta-ValiñoPublisher website
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences33.4%
- Technology Adoption and User BehaviourDecision Sciences20.8%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting11%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting6%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting3.7%
- Impact of Technology on AdolescentsSocial Sciences3.6%
- Knowledge Management and SharingSocial Sciences3.1%
- Consumer Market Behavior and PricingBusiness, Management and Accounting1.9%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Web of ScienceINSPECPublisher website
Other: ProQuest
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 1.4Publisher website ·
- 5-year impact factor (publisher)
- 1.7Publisher website ·
- CiteScore 2026-06
- 2.9LetPub ·
- CiteScore (publisher) 2025
- 2.9Publisher website ·
- SJR 2026-06
- 0.38LetPub ·
- SNIP 2026-06
- 0.53LetPub ·
- h-index
- 31OpenAlex ·
- i10-index
- 131OpenAlex ·
- 2-year mean citedness
- 0.48OpenAlex ·
- Self-citation rate
- 14.3%LetPub ·
- Share of gold OA articles
- 0%LetPub ·
Volume
- Articles per year
- 39LetPub ·
Articles by year OpenAlex count · 794 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 27 | 0 | 0 |
| 2025 | 60 | 5 | 21 |
| 2024 | 93 | 6 | 66 |
| 2023 | 86 | 3 | 198 |
| 2022 | 106 | 2 | 269 |
| 2021 | 64 | 8 | 373 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
Other charges and waivers (author guidelines)
- Submission fee
- Open Access
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access
- Open access Open Access
There are no fees for publishing with Inderscience, unless you require your article to be OA. OA articles accepted for publication are available online and freely accessible to all without any restriction except use for commercial purposes; a fee must be paid by the author(s) for an article to be made OA. Open Access papers may be published according to the Inderscience Open Access option.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Inderscience Publishers
- ISSN
- 1477-5212
- Electronic ISSN
- 1741-8100
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about International Journal of Internet Marketing and Advertising
What CAS zone is International Journal of Internet Marketing and Advertising in?
In the 2025 upgraded edition of the CAS Journal Ranking, International Journal of Internet Marketing and Advertising is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of International Journal of Internet Marketing and Advertising?
The journal's website gives an impact factor of 1.4 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 2.9, h-index 31.
Which databases index International Journal of Internet Marketing and Advertising?
According to LetPub and DOAJ records, International Journal of Internet Marketing and Advertising is indexed in ESCI and Scopus. The journal's website also lists Web of Science and INSPEC; that list has not been checked against each database.
Is International Journal of Internet Marketing and Advertising open access, and what is the APC?
International Journal of Internet Marketing and Advertising is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .