Journal profile · BUSINESS
Journal of Marketing Research
ISSN 0022-2437 · eISSN 1547-7193 · American Marketing Association
Journal of Marketing Research: CAS Zone 2 · Management (2025 upgraded edition); impact factor 5.9; hybrid open access; APC about USD 5,400; 61 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing Research is published by American Marketing Association and is in Zone 2 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media, together about 38.7% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
MissionThe Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing....
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Market Behavior and PricingBusiness, Management and Accounting17.8%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting14.4%
- Digital Marketing and Social MediaSocial Sciences6.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting6.2%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.2%
- Economic and Environmental ValuationEconomics, Econometrics and Finance5.1%
- Decision-Making and Behavioral EconomicsDecision Sciences4.6%
- Innovation Diffusion and ForecastingDecision Sciences4.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 1 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 1
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 1 |
| Minor | Business | Zone 2 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 5.9LetPub ·
- CiteScore 2026-06
- 11LetPub ·
- SJR 2026-06
- 7.36LetPub ·
- SNIP 2026-06
- 2.79LetPub ·
- h-index
- 422OpenAlex ·
- i10-index
- 4,830OpenAlex ·
- 2-year mean citedness
- 3.69OpenAlex ·
- Self-citation rate
- 3.2%LetPub ·
- Share of gold OA articles
- 20.11%LetPub ·
Volume
- Articles per year
- 66LetPub ·
Articles by year OpenAlex count · 7,636 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 39 | 14 | 9 |
| 2025 | 61 | 24 | 192 |
| 2024 | 47 | 16 | 342 |
| 2023 | 53 | 17 | 1,130 |
| 2022 | 78 | 24 | 2,156 |
| 2021 | 82 | 23 | 3,665 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 5,400 / GBP 3,959 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- American Marketing Association
- ISSN
- 0022-2437
- Electronic ISSN
- 1547-7193
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Journal of Marketing Research
What CAS zone is Journal of Marketing Research in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing Research is in Zone 2 of Management, and in Zone 3 of the minor category Business. In the 2026 Xinrui edition it is in Zone 1 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing Research?
The latest impact factor listed by LetPub is 5.9; CiteScore 11, h-index 422.
Which databases index Journal of Marketing Research?
According to LetPub and DOAJ records, Journal of Marketing Research is indexed in SSCI and Scopus.
Is Journal of Marketing Research open access, and what is the APC?
Journal of Marketing Research is a hybrid journal. For open-access publication: APC about USD 5,400.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .