Journal profile · BUSINESS
Journal of Financial Services Marketing
ISSN 1363-0539 · eISSN 1479-1846 · Springer Nature · 4 issues per year
Journal of Financial Services Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 5.2 (journal website); hybrid open access; APC about USD 3,290; median 311 days to acceptance (91 articles, last 24 months); 40 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Financial Services Marketing is published by Springer Nature and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Customer Service Quality and Loyalty, Technology Adoption and User Behaviour and Consumer Retail Behavior Studies, together about 38.1% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds The Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a 'thumbnail' of best practice in marketing within the financial services field ...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Okey Peter OnyiaPublisher website
Editorial board by country: 1 in mainland China (about 3%); most named United Kingdom 13, United States 7, South Africa 3, Canada 2, Australia 2 (36 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Customer Service Quality and LoyaltyBusiness, Management and Accounting16%
- Technology Adoption and User BehaviourDecision Sciences12.7%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting9.4%
- Digital Marketing and Social MediaSocial Sciences7.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting5%
- FinTech, Crowdfunding, Digital FinanceBusiness, Management and Accounting5%
- Financial Literacy, Pension, Retirement AnalysisBusiness, Management and Accounting4.6%
- Islamic Finance and Banking StudiesBusiness, Management and Accounting4.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Google Scholar, EBSCO, ProQuest, Dimensions, CNKI, Baidu, Naver, OCLC, Portico, CLOCKSSPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 5.2Publisher website ·
- 5-year impact factor (publisher) 2025
- 4.5Publisher website ·
- CiteScore 2026-06
- 9.9LetPub ·
- SJR 2026-06
- 0.84LetPub ·
- SNIP 2026-06
- 1.42LetPub ·
- h-index
- 66OpenAlex ·
- i10-index
- 457OpenAlex ·
- 2-year mean citedness
- 4.43OpenAlex ·
- Self-citation rate
- 13.5%LetPub ·
- Share of gold OA articles
- 12.6%LetPub ·
Volume
- Articles per year
- 38LetPub ·
- Downloads per year (publisher) 2025
- 222,200Publisher website ·
Articles by year OpenAlex count · 891 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 49 | 7 | 42 |
| 2025 | 40 | 7 | 165 |
| 2024 | 33 | 8 | 333 |
| 2023 | 64 | 31 | 1,358 |
| 2022 | 71 | 31 | 1,808 |
| 2021 | 49 | 20 | 1,040 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
311 daysMedian, submission to acceptance · P25–P75 215 days – 439 days
- Acceptance to online
- median 22 days (91 articles)
- Submission to online
- median 331 days
- Sample
- 91 articles with submission and acceptance dates (95 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Submission to first decision
- 1 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,290 / EUR 2,690 / GBP 2,390 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare4 items from the author guidelines
- Abstract
- ≤ 200 words
- Keywords
- ≥ 3
- Manuscript length
- ≤ 5,000 words
- Reference style
- Harvard
Policy excerpts from the journal's websiteLicense & copyright, Open access, Self-archiving
- License & copyright Copyright and Permissions
Using third-party material in your articleAuthors are responsible for ensuring that any third-party material (e.g. figures, tables, photos, illustrations, trade literature, or data) is not used without permission. If such material is copyrighted, permission must be obtained and submitted with the final manuscript. The Editor and Publisher must be informed of any restricted-use content at submissio…
Source ↗Publisher website ·- Open access Open Access & Self Archiving
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·- Self-archiving Open Access & Self Archiving
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Springer Nature
- Frequency
- 4 issues per year
- ISSN
- 1363-0539
- Electronic ISSN
- 1479-1846
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗LetPub
- Author guidelines ↗LetPub
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Financial Services Marketing
What CAS zone is Journal of Financial Services Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Financial Services Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Financial Services Marketing?
The journal's website gives an impact factor of 5.2 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 9.9, h-index 66.
How long does peer review take at Journal of Financial Services Marketing?
Based on the dates recorded on 91 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 311 days (interquartile range 215–439 days). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Financial Services Marketing?
According to the journal's author guidelines: Abstract: ≤ 200 words; Keywords: ≥ 3; Manuscript length: ≤ 5,000 words; Reference style: Harvard. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Financial Services Marketing based?
Of the 36 board members whose country the journal's board page names, 1 (about 3%) are in mainland China; the countries named most often are United Kingdom (13), United States (7) and South Africa (3). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Financial Services Marketing?
According to LetPub and DOAJ records, Journal of Financial Services Marketing is indexed in ESCI and Scopus.
Is Journal of Financial Services Marketing open access, and what is the APC?
Journal of Financial Services Marketing is a hybrid journal. For open-access publication: APC about USD 3,290.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-28). Last updated: .