Journal profile · BUSINESS
Journal of Public Policy & Marketing
ISSN 0743-9156 · eISSN 1547-7207 · American Marketing Association
Journal of Public Policy & Marketing: CAS Zone 3 · Management (2025 upgraded edition); impact factor 5.3; hybrid open access; APC about USD 5,400; review about 3 days (submission to first decision, publisher); acceptance rate 15.8% (journal website); 28 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Public Policy & Marketing is published by American Marketing Association and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Merger and Competition Analysis, together about 31.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, government officials, legal scholars, … | View full journal description This journal is a member of the Committee on Publication Ethics (COPE).
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Stacey R. FinkelsteinPublisher website
Editorial board by country: none in mainland China; most named United States 136, Canada 7, Australia 4, United Kingdom 3, France 3 (168 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting17.5%
- Consumer Market Behavior and PricingBusiness, Management and Accounting9.1%
- Merger and Competition AnalysisEconomics, Econometrics and Finance4.8%
- Environmental Sustainability in BusinessBusiness, Management and Accounting4.7%
- Consumer Attitudes and Food LabelingMedicine4.5%
- Behavioral Health and InterventionsPsychology4.2%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting3.7%
- Pharmaceutical industry and healthcarePharmacology, Toxicology and Pharmaceutics3.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 5.3LetPub ·
- Impact factor (publisher)
- 5.3Publisher website ·
- 5-year impact factor (publisher)
- 7.9Publisher website ·
- CiteScore 2026-06
- 9LetPub ·
- SJR 2026-06
- 2.17LetPub ·
- SNIP 2026-06
- 2.43LetPub ·
- h-index
- 124OpenAlex ·
- i10-index
- 858OpenAlex ·
- 2-year mean citedness
- 5OpenAlex ·
- Self-citation rate
- 7.5%LetPub ·
- Share of gold OA articles
- 19.12%LetPub ·
Volume
- Articles per year
- 24LetPub ·
- Articles per year (publisher)
- 3Publisher website ·
Articles by year OpenAlex count · 1,414 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 59 | 24 | 15 |
| 2025 | 28 | 5 | 140 |
| 2024 | 34 | 13 | 450 |
| 2023 | 22 | 8 | 257 |
| 2022 | 33 | 11 | 632 |
| 2021 | 25 | 9 | 668 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Acceptance rate (publisher)
- 15.8%Publisher website ·
- Submission to first decision
- 3 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 5,400 / GBP 3,959 | — | — | |
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare6 items from the author guidelines
- Manuscript length
- ≤ 4,000 words
- Reference style
- AMA
- Suggested reviewers
- Optional
- Highlights
- Required
- Graphical abstract
- Optional
- Cover letter
- Required
Article types accepted4
- policy noteArticle types Research Article Special Issue Article Policy NoteLength not stated
- research articleResearch Article Special Issue Article Policy Note Policy notes are shorter empirical papers that present exceptionally novel and important substantive findings…Length not stated
- reviewResearch Article Special Issue Article Policy Note Policy notes are shorter empirical papers that present exceptionally novel and important substantive findings…Length not stated
- special issue articleArticle types Research Article Special Issue Article Policy NoteLength not stated
Policy excerpts from the journal's websiteAuthorship, Data availability, Publication ethics, Open access, Peer review, Plagiarism, Preprints
- Authorship Authorship
Please view our authorship policies, which includes information on criteria for authorship, who should be the corresponding author and more. Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
Source ↗Publisher website ·- Data availability Data availability
The Journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the Sage Research Data policy pages. Subject to appropriate ethical and legal considerations, authors are encouraged to: Share your research data in a relevant public data repository Include a data ava…
Source ↗Publisher website ·- Publication ethics Ethical considerations
COPE member Model summary
Please include your ethics approval statements under this heading, even if you have already included ethics approval information in your methods section. If ethical approval was not required, you need to explicitly state this. All papers reporting studies involving human participants, human data or human tissue must state that the relevant Ethics Committee or Institutional Review Board approved th…
Source ↗Publisher website ·- Open access Publishing fees and open access
There are no fees payable to submit or publish in this journal. Optional open access publishing is available for a fee via the Sage Choice program, and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. Open Access agreement …
Source ↗Publisher website ·- Peer review Peer review policy
Double anonymized peer review Model summary
The following summary describes the peer review process for this journal: Identity transparency: Double-anonymized Reviewer interacts with: Editor Review information published: None Your manuscript will undergo an initial evaluation. If it does not conform to the requirements laid out in these guidelines, it will be returned to you for amendments prior to peer review. Manuscripts may be desk rejec…
Source ↗Publisher website ·- Plagiarism Plagiarism
The journal and Sage take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. Please read Sage's complete policy on plagiarism and the actions we may take.
Source ↗Publisher website ·- Preprints Preprints
The journal will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in the cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of yo…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- American Marketing Association
- ISSN
- 0743-9156
- Electronic ISSN
- 1547-7207
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Public Policy & Marketing
What CAS zone is Journal of Public Policy & Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Public Policy & Marketing is in Zone 3 of Management, and in Zone 3 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Public Policy & Marketing?
The latest impact factor listed by LetPub is 5.3; CiteScore 9, h-index 124.
How long does peer review take at Journal of Public Policy & Marketing?
The publisher reports about 3 days (submission to first decision); first decisions include desk rejections; the journal's website gives an acceptance rate of 15.8%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Public Policy & Marketing?
According to the journal's author guidelines: Manuscript length: ≤ 4,000 words; Reference style: AMA; Suggested reviewers: Optional; Highlights: Required; Graphical abstract: Optional; Cover letter: Required. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Public Policy & Marketing based?
Of the 168 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (136), Canada (7) and Australia (4). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Public Policy & Marketing?
According to LetPub and DOAJ records, Journal of Public Policy & Marketing is indexed in SSCI and Scopus.
Is Journal of Public Policy & Marketing open access, and what is the APC?
Journal of Public Policy & Marketing is a hybrid journal. For open-access publication: APC about USD 5,400.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .