Journal profile · Business, Management and Accounting-Business and International Management
Journal of Consumer Marketing
ISSN 0736-3761 · eISSN 2052-1200 · Emerald
Journal of Consumer Marketing: CAS Zone 4 · Management (2025 upgraded edition); subscription journal; 93 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Consumer Marketing is published by Emerald and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 48.6% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): Business, Management and Accounting-Business and International Management
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting25.3%
- Digital Marketing and Social MediaSocial Sciences12.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting10.8%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting7.9%
- Environmental Sustainability in BusinessBusiness, Management and Accounting4.7%
- Consumer Market Behavior and PricingBusiness, Management and Accounting4%
- Technology Adoption and User BehaviourDecision Sciences3.6%
- Marketing and Advertising StrategiesBusiness, Management and Accounting3.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 7.7LetPub ·
- SJR 2026-06
- 1.12LetPub ·
- SNIP 2026-06
- 1.34LetPub ·
- h-index
- 176OpenAlex ·
- i10-index
- 1,460OpenAlex ·
- 2-year mean citedness
- 5.9OpenAlex ·
- Self-citation rate
- 12.5%LetPub ·
- Share of gold OA articles
- 4.48%LetPub ·
Volume
- Articles per year
- 90LetPub ·
Articles by year OpenAlex count · 2,584 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 72 | 16 | 36 |
| 2025 | 93 | 18 | 541 |
| 2024 | 59 | 12 | 744 |
| 2023 | 56 | 9 | 1,266 |
| 2022 | 72 | 11 | 1,340 |
| 2021 | 63 | 10 | 1,539 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Emerald
- ISSN
- 0736-3761
- Electronic ISSN
- 2052-1200
FAQ
Frequently asked questions about Journal of Consumer Marketing
What CAS zone is Journal of Consumer Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Consumer Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
Which databases index Journal of Consumer Marketing?
According to LetPub and DOAJ records, Journal of Consumer Marketing is indexed in ESCI and Scopus.
Is Journal of Consumer Marketing open access, and what is the APC?
Journal of Consumer Marketing is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .