Journal profile · BUSINESS
Journal of Business-to-Business Marketing
ISSN 1051-712X · eISSN 1547-0628 · Taylor & Francis
Journal of Business-to-Business Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1.78; subscription journal; APC charged, amount not published; review about 89 days (first decision after review, publisher); acceptance rate 8% (journal website); 23 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Business-to-Business Marketing is published by Taylor & Francis and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Customer Service Quality and Loyalty, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification, together about 34.5% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing® features: basic and applied research that reflects current business marketing theory, methodology, and practice articles from leading researchers covering topics of mutual interest for the business and academic communities a summary for business marketing practitioners and a structured abstract accompanying each article commentaries from the business world provided by leading business thinkers a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice. The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing. Appropriate Structure The JBBM is a scholarly journal committed
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Forrest Zhilin YangPublisher website
Editorial board by country: none in mainland China; most named Hong Kong, China 1, France 1, Australia 1, Malaysia 1 (4 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Customer Service Quality and LoyaltyBusiness, Management and Accounting18.8%
- Digital Marketing and Social MediaSocial Sciences8.4%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting7.3%
- Innovation and Knowledge ManagementBusiness, Management and Accounting6.7%
- Business Strategy and InnovationBusiness, Management and Accounting6.1%
- Management and Marketing EducationBusiness, Management and Accounting5%
- Technology Adoption and User BehaviourDecision Sciences5%
- Outsourcing and Supply Chain ManagementBusiness, Management and Accounting4.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
JCR / CiteScore quartiles on the journal's website
- CiteScore Q2 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
ESCISCIEWeb of SciencePublisher website
Other: ProQuest
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 1.78LetPub ·
- Impact factor (publisher) 2025
- 1.8Publisher website ·
- 5-year impact factor (publisher) 2025
- 2.1Publisher website ·
- CiteScore 2026-06
- 3.9LetPub ·
- CiteScore (publisher) 2025
- 3.9Publisher website ·
- SJR 2026-06
- 0.57LetPub ·
- SJR (publisher) 2025
- 0.57Publisher website ·
- SNIP 2026-06
- 0.76LetPub ·
- SNIP (publisher) 2025
- 0.76Publisher website ·
- h-index
- 50OpenAlex ·
- i10-index
- 289OpenAlex ·
- 2-year mean citedness
- 2.35OpenAlex ·
- Self-citation rate
- 11.1%LetPub ·
- Share of gold OA articles
- 3.23%LetPub ·
Volume
- Articles per year
- 22LetPub ·
- Downloads per year (publisher)
- 55,000Publisher website ·
- Downloads per year (publisher) 2024
- 55,000Publisher website ·
Articles by year OpenAlex count · 699 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 26 | 4 | 9 |
| 2025 | 23 | 5 | 34 |
| 2024 | 45 | 7 | 178 |
| 2023 | 26 | 4 | 228 |
| 2022 | 22 | 5 | 266 |
| 2021 | 26 | 10 | 252 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
89 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 8%Publisher website ·
- Acceptance rate (publisher) 2024
- 8%Publisher website ·
- Submission to first decision
- 15 daysPublisher website ·
- First decision after review
- 89 daysPublisher website ·
- First decision after review 2024
- 89 daysPublisher website ·
- Acceptance to publication
- 16 daysPublisher website ·
- Acceptance to publication 2024
- 16 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted2
- case studyCase studiesLength not stated
- commentaryCommentariesLength not stated
Policy excerpts from the journal's websiteOpen access
- Open access Open access
Journal of Business-to-Business Marketing is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the d…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1051-712X
- Electronic ISSN
- 1547-0628
- Latest issue on the website
- Volume 33, Issue 3 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Business-to-Business Marketing
What CAS zone is Journal of Business-to-Business Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Business-to-Business Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Business-to-Business Marketing?
The latest impact factor listed by LetPub is 1.78; CiteScore 3.9, h-index 50.
How long does peer review take at Journal of Business-to-Business Marketing?
The publisher reports about 89 days (first decision after review); the journal's website gives an acceptance rate of 8% (2024). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Where are the editorial board members of Journal of Business-to-Business Marketing based?
Of the 4 board members whose country the journal's board page names, none are in mainland China; the countries named most often are Hong Kong, China (1), France (1) and Australia (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Business-to-Business Marketing?
According to LetPub and DOAJ records, Journal of Business-to-Business Marketing is indexed in SSCI and Scopus. The journal's website also lists ESCI, SCIE and Web of Science; that list has not been checked against each database.
Is Journal of Business-to-Business Marketing open access, and what is the APC?
Journal of Business-to-Business Marketing is a subscription journal. APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .