Journal profile · BUSINESS
Marketing Letters
ISSN 0923-0645 · eISSN 1573-059X · Springer Nature · 4 issues per year
Marketing Letters: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1.74; hybrid open access; APC about USD 3,190; median 288 days to acceptance (51 articles, last 24 months); 46 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Marketing Letters is published by Springer Nature and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Decision-Making and Behavioral Economics, together about 41% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Marketing Letters: A Journal of Research in Marketing's mission is to publish provocative, novel findings on important and current marketing topics that spark conversations. The journal invites full-length research articles that are high-quality, shorter papers (under 5,000 words, includes all) on marketing, the emphasis being on immediacy and current interest. The journal also invites preregistered replication reports that conceptually replicate and extend understanding of boundary conditions of influential published marketing papers.The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Ashlee HumphreysPublisher website
Editorial board by country: none in mainland China; most named United States 76, Canada 10, France 3, Netherlands 3, Hong Kong, China 2 (102 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Market Behavior and PricingBusiness, Management and Accounting17.1%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting16.6%
- Decision-Making and Behavioral EconomicsDecision Sciences7.3%
- Digital Marketing and Social MediaSocial Sciences6.8%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting6.6%
- Economic and Environmental ValuationEconomics, Econometrics and Finance6.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.7%
- Behavioral Health and InterventionsPsychology4.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
SCIEPsycINFOCurrent ContentsPublisher website
Other: Google Scholar, EBSCO, ProQuest, Dimensions, CNKI, Baidu, Naver, OCLC, Portico, CLOCKSS, RePEc
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 1.74LetPub ·
- Impact factor (publisher) 2025
- 1.7Publisher website ·
- 5-year impact factor (publisher) 2025
- 3.5Publisher website ·
- CiteScore 2026-06
- 5.5LetPub ·
- SJR 2026-06
- 1.46LetPub ·
- SNIP 2026-06
- 1.29LetPub ·
- h-index
- 122OpenAlex ·
- i10-index
- 906OpenAlex ·
- 2-year mean citedness
- 2.19OpenAlex ·
- Self-citation rate
- 0%LetPub ·
- Share of gold OA articles
- 34.29%LetPub ·
Volume
- Articles per year
- 42LetPub ·
- Downloads per year (publisher) 2025
- 401,400Publisher website ·
Articles by year OpenAlex count · 1,330 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 33 | 13 | 5 |
| 2025 | 46 | 22 | 37 |
| 2024 | 51 | 20 | 243 |
| 2023 | 50 | 21 | 325 |
| 2022 | 61 | 35 | 837 |
| 2021 | 52 | 19 | 969 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
288 daysMedian, submission to acceptance · P25–P75 190 days – 413 days
- Acceptance to online
- median 13 days (85 articles)
- Submission to online
- median 302 days
- Sample
- 51 articles with submission and acceptance dates (95 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Submission to first decision
- 18 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,190 / EUR 2,590 / GBP 2,290 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare5 items from the author guidelines
- Abstract
- 150–250 words
- Keywords
- ≥ 4
- Manuscript length
- ≤ 5,000 words
- Reference style
- Author–date
- Suggested reviewers
- Optional
Policy excerpts from the journal's websiteAI use, Authorship, Conflicts of interest, Data availability, Publication ethics, License & copyright, Open access
- AI use Generative AI Images
Please check Springer’s policy on generative AI images and make sure your work adheres to the principles described therein. Back to top
Source ↗Publisher website ·- Authorship Authorship principles
These guidelines describe authorship principles and good authorship practices to which prospective authors should adhere to. Authorship clarified The Journal and Publisher assume all authors agreed with the content and that all gave explicit consent to submit and that they obtained consent from the responsible authorities at the institute/organization where the work has been carried out, before th…
Source ↗Publisher website ·- Conflicts of interest Disclosures and declarations
All authors are requested to include information regarding sources of funding, financial or non-financial interests, study-specific approval by the appropriate ethics committee for research involving humans and/or animals, informed consent if the research involved human participants, and a statement on welfare of animals if the research involved animals (as appropriate). The decision whether such …
Source ↗Publisher website ·- Data availability Data availability statements
All original research must include a data availability statement. This statement should explain how to access data supporting the results and analysis in the article, including links/citations to publicly archived datasets analysed or generated during the study. Please see our full policy here. If it is not possible to share research data publicly, for instance when individual privacy could be com…
Source ↗Publisher website ·- Publication ethics Compliance with Ethical Standards
To ensure objectivity and transparency in research and to ensure that accepted principles of ethical and professional conduct have been followed, authors should include information regarding sources of funding, potential conflicts of interest (financial or non-financial), informed consent if the research involved human participants, and a statement on welfare of animals if the research involved an…
Source ↗Publisher website ·- License & copyright Copyright
Open Choice articles do not require transfer of copyright as the copyright remains with the author. In opting for open access, the author(s) agree to publish the article under a Creative Commons license. Details of the OA licences offered to authors can be found on the individual journal website, in the journal's How to publish with us guide. Back to top
Source ↗Publisher website ·- Open access Open access publishing
To find out more about publishing your work Open Access in Marketing Letters, including information on fees, funding and licences, visit our Open access publishing page. Back to top
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Springer Nature
- Frequency
- 4 issues per year
- ISSN
- 0923-0645
- Electronic ISSN
- 1573-059X
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Author guidelines ↗LetPub
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Marketing Letters
What CAS zone is Marketing Letters in?
In the 2025 upgraded edition of the CAS Journal Ranking, Marketing Letters is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Marketing Letters?
The latest impact factor listed by LetPub is 1.74; CiteScore 5.5, h-index 122.
How long does peer review take at Marketing Letters?
Based on the dates recorded on 51 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 288 days (interquartile range 190–413 days). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Marketing Letters?
According to the journal's author guidelines: Abstract: 150–250 words; Keywords: ≥ 4; Manuscript length: ≤ 5,000 words; Reference style: Author–date; Suggested reviewers: Optional. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Marketing Letters based?
Of the 102 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (76), Canada (10) and France (3). Counted from the institutions listed on the board page; for reference only.
Which databases index Marketing Letters?
According to LetPub and DOAJ records, Marketing Letters is indexed in SSCI and Scopus. The journal's website also lists SCIE, PsycINFO and Current Contents; that list has not been checked against each database.
Is Marketing Letters open access, and what is the APC?
Marketing Letters is a hybrid journal. For open-access publication: APC about USD 3,190.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .