Journal profile · Multiple
Journal of Advertising Research
ISSN 0021-8499 · eISSN 1740-1909 · The Advertising Research Foundation
Journal of Advertising Research: CAS Zone 4 · Management (2025 upgraded edition); impact factor 3.23; subscription journal; median 290 days to acceptance (70 articles, last 24 months); 55 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Advertising Research is published by The Advertising Research Foundation and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing, together about 47.7% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): Multiple
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting22.1%
- Digital Marketing and Social MediaSocial Sciences14.4%
- Consumer Market Behavior and PricingBusiness, Management and Accounting11.2%
- Marketing and Advertising StrategiesBusiness, Management and Accounting4.9%
- Diverse Scientific and Economic StudiesEconomics, Econometrics and Finance4.2%
- Media, Gender, and AdvertisingSocial Sciences4.1%
- Management and Marketing EducationBusiness, Management and Accounting3.5%
- Human auditory perception and evaluationEngineering3.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
| Minor | Communication | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Communication | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
| Minor | Communication | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 3.23LetPub ·
- CiteScore 2026-06
- 4.7LetPub ·
- SJR 2026-06
- 1.22LetPub ·
- SNIP 2026-06
- 0.88LetPub ·
- h-index
- 149OpenAlex ·
- i10-index
- 1,215OpenAlex ·
- 2-year mean citedness
- 4.18OpenAlex ·
- Self-citation rate
- 27.3%LetPub ·
- Share of gold OA articles
- 3.51%LetPub ·
Volume
- Articles per year
- 62LetPub ·
Articles by year OpenAlex count · 3,458 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 43 | 9 | 6 |
| 2025 | 55 | 12 | 363 |
| 2024 | 31 | 4 | 170 |
| 2023 | 29 | 4 | 264 |
| 2022 | 29 | 2 | 430 |
| 2021 | 21 | 4 | 350 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
290 daysMedian, submission to acceptance · P25–P75 216 days – 372 days
- Acceptance to online
- median 83 days (73 articles)
- Submission to online
- median 386 days
- Sample
- 70 articles with submission and acceptance dates (102 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- The Advertising Research Foundation
- ISSN
- 0021-8499
- Electronic ISSN
- 1740-1909
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Journal of Advertising Research
What CAS zone is Journal of Advertising Research in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Advertising Research is in Zone 4 of Management, and in Zone 4 of the minor category Business / Communication. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Advertising Research?
The latest impact factor listed by LetPub is 3.23; CiteScore 4.7, h-index 149.
How long does peer review take at Journal of Advertising Research?
Based on the dates recorded on 70 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 290 days (interquartile range 216–372 days). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Which databases index Journal of Advertising Research?
According to LetPub and DOAJ records, Journal of Advertising Research is indexed in SSCI and Scopus.
Is Journal of Advertising Research open access, and what is the APC?
Journal of Advertising Research is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .