Journal profile · BUSINESS
International Journal of Online Marketing
ISSN 2156-1753 · eISSN 2156-1745
International Journal of Online Marketing: CAS Zone 4 · Management (2025 upgraded edition); fully open access; 3 articles in 2025.
Scope
Aims, scope and focus
International Journal of Online Marketing is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty, together about 61.2% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences28.1%
- Technology Adoption and User BehaviourDecision Sciences25.2%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting7.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting7.7%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting7.7%
- Consumer Market Behavior and PricingBusiness, Management and Accounting3.5%
- Impact of Technology on AdolescentsSocial Sciences3.3%
- Organizational and Employee PerformanceComputer Science1.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
Indexed in: no record yet.
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- h-index
- 17OpenAlex ·
- i10-index
- 51OpenAlex ·
- 2-year mean citedness
- 3OpenAlex ·
- Share of gold OA articles
- 50%LetPub ·
Articles by year OpenAlex count · 281 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 2 | 2 | 15 |
| 2025 | 3 | 3 | 0 |
| 2022 | 18 | 18 | 89 |
| 2021 | 23 | 5 | 162 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Fully open accessOpenAlex
Every article is open access; authors usually pay an article processing charge (APC).
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- ISSN
- 2156-1753
- Electronic ISSN
- 2156-1745
FAQ
Frequently asked questions about International Journal of Online Marketing
What CAS zone is International Journal of Online Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, International Journal of Online Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. Zones from different editions, and from major and minor categories, are not interchangeable.
Is International Journal of Online Marketing open access, and what is the APC?
International Journal of Online Marketing is a fully open-access journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .