Journal profile · BUSINESS
International Journal of Market Research
ISSN 1470-7853 · eISSN 2515-2173 · N T C Publications Ltd.
International Journal of Market Research: CAS Zone 4 · Management (2025 upgraded edition); impact factor 2.2; hybrid open access; APC about USD 3,650; 40 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
International Journal of Market Research is published by N T C Publications Ltd. and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 41.5% of its articles. Its main subfields are Marketing and Sociology and Political Science. (generated from OpenAlex topic counts and CAS ranking data)
Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market ...
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting19.1%
- Digital Marketing and Social MediaSocial Sciences12.1%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting10.2%
- Consumer Market Behavior and PricingBusiness, Management and Accounting8.4%
- Survey Methodology and NonresponseSocial Sciences7.6%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.6%
- Focus Groups and Qualitative MethodsSocial Sciences3.6%
- Economic and Environmental ValuationEconomics, Econometrics and Finance3.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 2.2LetPub ·
- CiteScore 2026-06
- 7.1LetPub ·
- SJR 2026-06
- 1.01LetPub ·
- SNIP 2026-06
- 1.41LetPub ·
- h-index
- 82OpenAlex ·
- i10-index
- 581OpenAlex ·
- 2-year mean citedness
- 2.58OpenAlex ·
- Self-citation rate
- 18.2%LetPub ·
- Share of gold OA articles
- 37.19%LetPub ·
Volume
- Articles per year
- 40LetPub ·
Articles by year OpenAlex count · 1,510 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 26 | 14 | 8 |
| 2025 | 40 | 20 | 113 |
| 2024 | 38 | 17 | 147 |
| 2023 | 48 | 22 | 355 |
| 2022 | 47 | 10 | 556 |
| 2021 | 38 | 9 | 1,160 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,650 / GBP 2,676 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- N T C Publications Ltd.
- ISSN
- 1470-7853
- Electronic ISSN
- 2515-2173
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about International Journal of Market Research
What CAS zone is International Journal of Market Research in?
In the 2025 upgraded edition of the CAS Journal Ranking, International Journal of Market Research is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 4 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of International Journal of Market Research?
The latest impact factor listed by LetPub is 2.2; CiteScore 7.1, h-index 82.
Which databases index International Journal of Market Research?
According to LetPub and DOAJ records, International Journal of Market Research is indexed in SSCI and Scopus.
Is International Journal of Market Research open access, and what is the APC?
International Journal of Market Research is a hybrid journal. For open-access publication: APC about USD 3,650.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .