Journal profile · Multiple
Journal of Marketing for Higher Education
ISSN 0884-1241 · eISSN 1540-7144 · Taylor & Francis
Journal of Marketing for Higher Education: CAS Zone 4 · Education (2025 upgraded edition); impact factor 2.22; JCR Q1 (journal website); hybrid open access; APC charged, amount not published; median 351 days to acceptance (13 articles, last 24 months); acceptance rate 3% (journal website); 6 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing for Higher Education is published by Taylor & Francis and is in Zone 4 of Education in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Management and Marketing Education, Customer Service Quality and Loyalty and Corporate Identity and Reputation, together about 40% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Marketing for Higher Education is a well-established, double-anonymized peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journalaims to publish: Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field. Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally. Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education. The objectives of the journal are as follows: To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. To publish rigorous, empirical research results related to all aspects of higher education marketing. To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles. To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area. To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide. Peer Review Statement Journal of Marketing for Higher Education is an international, peer-reviewed journal which publishes high qual
From the journal's Aims & Scope
Research area (LetPub): Multiple
Editor-in-chief Rami M. AyoubiPublisher website
Editorial board by country: none in mainland China; most named United Kingdom 7, United States 3, Qatar 2, Spain 1, Australia 1 (18 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Management and Marketing EducationBusiness, Management and Accounting15.1%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting14.7%
- Corporate Identity and ReputationBusiness, Management and Accounting10.1%
- Higher Education Research StudiesSocial Sciences9.1%
- Higher Education Governance and DevelopmentSocial Sciences9%
- Digital Marketing and Social MediaSocial Sciences5.8%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting5.1%
- International Student and Expatriate ChallengesSocial Sciences4.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Education Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Education | Zone 4 |
| Minor | Business | Zone 4 |
| Minor | Education & Educational Research | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Education Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Education | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Education & Educational Research | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
| Minor | Education & Educational Research | Zone 4 |
Top journal: noReview journal: no
JCR / CiteScore quartiles on the journal's website
- JCR Q1 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
ERICPublisher website
Other: RePEc, Australian Research Council (ARC) Ranked Journal List, Gale Cengage: Business ASAP
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 2.22LetPub ·
- Impact factor (publisher) 2025
- 2.5Publisher website ·
- 5-year impact factor (publisher) 2025
- 3.2Publisher website ·
- CiteScore 2026-06
- 9.6LetPub ·
- CiteScore (publisher) 2025
- 9.6Publisher website ·
- SJR 2026-06
- 1.18LetPub ·
- SJR (publisher) 2025
- 1.18Publisher website ·
- SNIP 2026-06
- 1.85LetPub ·
- SNIP (publisher) 2025
- 1.85Publisher website ·
- h-index
- 68OpenAlex ·
- i10-index
- 395OpenAlex ·
- 2-year mean citedness
- 3.21OpenAlex ·
- Self-citation rate
- 8%LetPub ·
- Share of gold OA articles
- 12.28%LetPub ·
Volume
- Articles per year
- 6LetPub ·
- Downloads per year (publisher)
- 82,000Publisher website ·
- Downloads per year (publisher) 2025
- 82,000Publisher website ·
Articles by year OpenAlex count · 683 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 7 | 2 | 4 |
| 2025 | 6 | 4 | 12 |
| 2024 | 15 | 3 | 74 |
| 2023 | 36 | 7 | 343 |
| 2022 | 44 | 17 | 636 |
| 2021 | 39 | 10 | 899 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
351 daysMedian, submission to acceptance · P25–P75 225 days – 434 days
- Acceptance to online
- median 16 days (13 articles)
- Submission to online
- median 367 days
- Sample
- 13 articles with submission and acceptance dates (13 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 3%Publisher website ·
- Acceptance rate (publisher) 2025
- 3%Publisher website ·
- Submission to first decision
- 11 daysPublisher website ·
- Submission to first decision 2025
- 11 daysPublisher website ·
- First decision after review
- 119 daysPublisher website ·
- First decision after review 2025
- 119 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Journal of Marketing for Higher Education is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the d…
Source ↗Publisher website ·- Peer review Peer Review Statement
All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. Model summary
Journal of Marketing for Higher Education is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and subm…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0884-1241
- Electronic ISSN
- 1540-7144
- Latest issue on the website
- Volume 36, Issue 1 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Marketing for Higher Education
What CAS zone is Journal of Marketing for Higher Education in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing for Higher Education is in Zone 4 of Education, and in Zone 4 of the minor category Business / Education & Educational Research. In the 2026 Xinrui edition it is in Zone 3 of Education. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing for Higher Education?
The latest impact factor listed by LetPub is 2.22; CiteScore 9.6, h-index 68.
How long does peer review take at Journal of Marketing for Higher Education?
Based on the dates recorded on 13 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 351 days (interquartile range 225–434 days); the journal's website gives an acceptance rate of 3% (2025). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Marketing for Higher Education in?
The journal's website gives JCR Q1 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 4 of Education.
Where are the editorial board members of Journal of Marketing for Higher Education based?
Of the 18 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United Kingdom (7), United States (3) and Qatar (2). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing for Higher Education?
According to LetPub and DOAJ records, Journal of Marketing for Higher Education is indexed in SSCI and Scopus. The journal's website also lists ERIC; that list has not been checked against each database.
Is Journal of Marketing for Higher Education open access, and what is the APC?
Journal of Marketing for Higher Education is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .