Journal profile · Multiple
International Journal of Advertising
ISSN 0265-0487 · eISSN 1759-3948 · Taylor & Francis
International Journal of Advertising: CAS Zone 3 · Management (2025 upgraded edition); impact factor 7.27; JCR Q1 (journal website); hybrid open access; APC charged, amount not published; median 401 days to acceptance (85 articles, last 24 months); acceptance rate 11% (journal website); 85 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
International Journal of Advertising is published by Taylor & Francis and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising, together about 49% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process. Peer Review Statement International Journal of Advertising is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via Editorial Manager.
From the journal's Aims & Scope
Research area (LetPub): Multiple
Editor-in-chief Charles R. TaylorPublisher website
Editorial board by country: 4 in mainland China (about 1%); most named United States 138, Australia 24, South Korea 22, United Kingdom 17, Netherlands 13 (290 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting25.6%
- Digital Marketing and Social MediaSocial Sciences16.6%
- Media, Gender, and AdvertisingSocial Sciences6.8%
- Media Influence and HealthArts and Humanities5.5%
- Human auditory perception and evaluationEngineering4.7%
- Consumer Market Behavior and PricingBusiness, Management and Accounting4.6%
- Diverse Scientific and Economic StudiesEconomics, Econometrics and Finance4.6%
- Marketing and Advertising StrategiesBusiness, Management and Accounting4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
| Minor | Communication | Zone 3 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
| Minor | Communication | Zone 1 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Communication | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
JCR / CiteScore quartiles on the journal's website
- JCR Q1 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 7.27LetPub ·
- Impact factor (publisher) 2025
- 7.3Publisher website ·
- 5-year impact factor (publisher) 2025
- 9.8Publisher website ·
- CiteScore 2026-06
- 15.9LetPub ·
- CiteScore (publisher) 2025
- 15.9Publisher website ·
- SJR 2026-06
- 3.18LetPub ·
- SJR (publisher) 2025
- 3.18Publisher website ·
- SNIP 2026-06
- 2.61LetPub ·
- SNIP (publisher) 2025
- 2.61Publisher website ·
- h-index
- 123OpenAlex ·
- i10-index
- 1,172OpenAlex ·
- 2-year mean citedness
- 7.33OpenAlex ·
- Self-citation rate
- 17.8%LetPub ·
- Share of gold OA articles
- 9.57%LetPub ·
Volume
- Articles per year
- 76LetPub ·
- Downloads per year (publisher)
- 659,000Publisher website ·
Articles by year OpenAlex count · 2,297 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 67 | 24 | 52 |
| 2025 | 85 | 26 | 439 |
| 2024 | 73 | 35 | 1,159 |
| 2023 | 56 | 19 | 1,143 |
| 2022 | 80 | 31 | 2,254 |
| 2021 | 70 | 19 | 4,076 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
401 daysMedian, submission to acceptance · P25–P75 323 days – 515 days
- Acceptance to online
- median 14 days (85 articles)
- Submission to online
- median 413 days
- Sample
- 85 articles with submission and acceptance dates (185 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 11%Publisher website ·
- Submission to first decision
- 69 daysPublisher website ·
- First decision after review
- 159 daysPublisher website ·
- Acceptance to publication
- 14 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Hybrid open access journal (Taylor & Francis Open Select). Model summary
International Journal of Advertising is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discov…
Source ↗Publisher website ·- Peer review Peer Review Statement
Double anonymized peer review; online submission via Editorial Manager. Model summary
International Journal of Advertising is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submissio…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0265-0487
- Electronic ISSN
- 1759-3948
- Society / sponsor
- Advertising Association
- Latest issue on the website
- Volume 45, Issue 7 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about International Journal of Advertising
What CAS zone is International Journal of Advertising in?
In the 2025 upgraded edition of the CAS Journal Ranking, International Journal of Advertising is in Zone 3 of Management, and in Zone 3 of the minor category Business / Communication. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of International Journal of Advertising?
The latest impact factor listed by LetPub is 7.27; CiteScore 15.9, h-index 123.
How long does peer review take at International Journal of Advertising?
Based on the dates recorded on 85 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 401 days (interquartile range 323–515 days); the journal's website gives an acceptance rate of 11%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is International Journal of Advertising in?
The journal's website gives JCR Q1 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 3 of Management.
Where are the editorial board members of International Journal of Advertising based?
Of the 290 board members whose country the journal's board page names, 4 (about 1%) are in mainland China; the countries named most often are United States (138), Australia (24) and South Korea (22). Counted from the institutions listed on the board page; for reference only.
Which databases index International Journal of Advertising?
According to LetPub and DOAJ records, International Journal of Advertising is indexed in SSCI and Scopus.
Is International Journal of Advertising open access, and what is the APC?
International Journal of Advertising is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .