Journal profile
South Asian Journal of Marketing
ISSN 2719-2377 · eISSN 2738-2486 · Emerald Publishing · United Kingdom
South Asian Journal of Marketing: diamond open access (no APC); no APC; review about 25 weeks (community reports); acceptance rate 17.7% (journal website); 7 articles in 2025.
Scope
Aims, scope and focus
South Asian Journal of Marketing is published by Emerald Publishing. By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior and Marketing Influence, Digital Marketing and Social Media and Technology Adoption and User Behaviour, together about 34.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The South Asian Journal of Marketing is an international, open access, peer-reviewed academic journal focusing on all topics related to Marketing with a particular emphasis on the South Asia region. The journal is published by Emerald and managed by Sri Lanka Institute of Marketing. Submit to this journal About this journal
From the journal's Aims & Scope
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior and Marketing InfluenceBusiness, Management and Accounting13.1%
- Digital Marketing and Social MediaSocial Sciences11%
- Technology Adoption and User BehaviourDecision Sciences10.3%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting9%
- Diverse Aspects of Tourism ResearchSocial Sciences6.2%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting6.2%
- Health, Technology, Consumer BehaviorHealth Professions6.2%
- Marketing and Advertising StrategiesBusiness, Management and Accounting5.5%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
DOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- h-index
- 16OpenAlex ·
- i10-index
- 26OpenAlex ·
- 2-year mean citedness
- 2.45OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 58 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 9 | 9 | 110 |
| 2025 | 7 | 7 | 190 |
| 2024 | 4 | 4 | 239 |
| 2023 | 11 | 11 | 204 |
| 2022 | 16 | 16 | 64 |
| 2021 | 11 | 11 | 4 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 25 weeksLetPub ·
- Acceptance rate (publisher)
- 17.7%Publisher website ·
- Submission to first decision
- 74.7 daysPublisher website ·
- Acceptance to publication
- 34 daysPublisher website ·
- Submission to publication (journal-reported)
- about 25 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Diamond open access (no APC)DOAJ
Every article is open access and authors pay no article processing charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | No APC | No | CC BY | |
| LetPub | No APC | No | — | |
| Publisher website | No APC | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted4, with length limits
- book reviewResearch Paper — up to 6000 words Technical Paper — up to 6000 words Practitioner Paper — up to 2000 words Case Report — up to 8000 words Editorial — up to 3000…main text ≤ 1,500 words
- case reportResearch Paper — up to 6000 words Technical Paper — up to 6000 words Practitioner Paper — up to 2000 words Case Report — up to 8000 words Editorial — up to 3000…main text ≤ 8,000 words
- editorialResearch Paper — up to 6000 words Technical Paper — up to 6000 words Practitioner Paper — up to 2000 words Case Report — up to 8000 words Editorial — up to 3000…main text ≤ 3,000 words
- research paperResearch Paper — up to 6000 words Technical Paper — up to 6000 words Practitioner Paper — up to 2000 words Case Report — up to 8000 words Editorial — up to 3000…main text ≤ 6,000 words
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access options
This is a diamond open access journal. No article processing charges (APCs) are required. Read more about our open access options.
Source ↗Publisher website ·- Peer review Peer review type
Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Emerald Publishing
- Country or region
- United Kingdom
- Language
- English
- ISSN
- 2719-2377
- Electronic ISSN
- 2738-2486
- Latest issue on the website
- Volume 7, Issue 1 (May 2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Author guidelines ↗LetPub
- Aims & Scope ↗LetPub
- APC information ↗DOAJ
- Open access statement ↗DOAJ
- License & copyright ↗DOAJ
- Peer review process ↗LetPub
- Editorial board ↗LetPub
FAQ
Frequently asked questions about South Asian Journal of Marketing
How long does peer review take at South Asian Journal of Marketing?
Authors report an average review time of about 25 weeks; the journal's website gives an acceptance rate of 17.7%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Which databases index South Asian Journal of Marketing?
According to LetPub and DOAJ records, South Asian Journal of Marketing is indexed in DOAJ.
Is South Asian Journal of Marketing open access, and what is the APC?
South Asian Journal of Marketing is a diamond open-access journal (no APC). It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex, DOAJ; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .