Journal profile
Revista de Marketing y Publicidad
ISSN 2659-3904 · eISSN 2792-405X · Centro de Estudios Financieros · Spain
Revista de Marketing y Publicidad: fully open access; no APC; review about 3 weeks (community reports).
Scope
Aims, scope and focus
Revista de Marketing y Publicidad is published by Centro de Estudios Financieros. By OpenAlex counts of its recent articles, its largest topics are Advertising and Communication Studies, Business, Innovation, and Economy and Communication and COVID-19 Impact, together about 41.9% of its articles. Its main subfields are Communication and Sociology and Political Science. (generated from OpenAlex topic counts and CAS ranking data)
El objetivo editorial de la revista es publicar una investigación sustantiva e innovadora asociada a los nuevos aportes que la sociedad digital pone a nuestro alcance para seguir desarrollando nuestro trabajo de forma satisfactoria. Esto se expresa en los objetivos fundamentales de la revista: Avanzar en la ciencia y la práctica del marketing y la publicidad, promoviendo la teoría y la práctica. Servir de puente de transferencia de conocimiento entre el mundo académico y el mundo empresarial. Fomentar la diversidad en los enfoques para el desarrollo de las teoría implícitas, los métodos de investigación y la resolución de problemas de gestión. Con este fin, la línea editorial de la revista contempla: La revisión y síntesis exhaustivas de áreas relevantes dentro de la literatura del marketing y la publicidad. La comprensión de los fenómenos basados en metodología cualitativa o cuantitativa inherentes a dichas disciplinas. Los estudios de casos que permitan demostrar las mejores prácticas o explicar la teorías, conceptos y herramientas afines. Los hallazgos empíricos generalizables. El desarrollo de modelos de fenómenos de marketing y publicidad descriptivos, predictivos, normativos o basados en decisiones.
From the journal's Aims & Scope
Main research topics OpenAlex counts of recent articles; shares are approximate
- Advertising and Communication StudiesSocial Sciences16.1%
- Business, Innovation, and EconomyEconomics, Econometrics and Finance12.9%
- Communication and COVID-19 ImpactSocial Sciences12.9%
- Educational and Organizational DevelopmentBusiness, Management and Accounting7.5%
- Diverse Aspects of Tourism ResearchSocial Sciences5.4%
- Diverse Applied Research StudiesSocial Sciences5.4%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting4.3%
- Digital Marketing and Social MediaSocial Sciences3.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
Indexed in: no record yet.
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- h-index
- 3OpenAlex ·
- i10-index
- 0OpenAlex ·
- 2-year mean citedness
- 0.1OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 45 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2024 | 10 | 10 | 1 |
| 2023 | 9 | 9 | 8 |
| 2022 | 12 | 12 | 19 |
| 2021 | 4 | 4 | 2 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 3 weeksLetPub ·
- Peer review
- Double anonymous peer reviewLetPub
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Fully open accessOpenAlex
Every article is open access; authors usually pay an article processing charge (APC).
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| LetPub | No APC | No | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted2
- estudios de investigaciónEstudios de investigaciónLength not stated
- reseñasReseñasLength not stated
Policy excerpts from the journal's websiteOpen access
- Open access
Open access Model summary
Política de acceso a los contenidos: acceso abierto
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Centro de Estudios Financieros
- Country or region
- Spain
- Language
- Spanish
- ISSN
- 2659-3904
- Electronic ISSN
- 2792-405X
- Official links
- Journal homepage ↗LetPub
- Author guidelines ↗LetPub
- Aims & Scope ↗LetPub
- Peer review process ↗LetPub
- Editorial board ↗LetPub
FAQ
Frequently asked questions about Revista de Marketing y Publicidad
How long does peer review take at Revista de Marketing y Publicidad?
Authors report an average review time of about 3 weeks. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Is Revista de Marketing y Publicidad open access, and what is the APC?
Revista de Marketing y Publicidad is a fully open-access journal. It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .