NIM Marketing Intelligence Review

NIM Marketing Intelligence Review is published by Sciendo. By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Marketing and Advertising Strategies and Consumer Behavior in Brand Consumption and Identification, together about 38% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)

The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence enabling more effective marketing decision making.The NIM MIR uses practical and accessible language, supported by professional journalists who "translate" academic papers and focus on practical insights. We publish articles that contribute new and often fascinating knowledge, on a wide range of marketing-related topics, such customer behavior, brand management, AI integration, new technologies, sustainability, virtual reality, retailing, data analysis or decision making techniques. All articles are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by renowned scholars whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science in a rapidly evolving society. We further work with professional designers to present insights in attractive designs.The NIM MIR is directed at top level marketing managers and executives and marketing instructors interesting in the latest marketing concepts and managerial marketing insights.The NIM MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).Each issue has a special topic and is edited by a leading researcher in the respective field.The journal is published biannually in May and October of each year.ISSN of the printed edition: ISSN 1865-5866The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (NIM), a non-profit research institute at the interface of academia and practice. NIM examines how consumer decisions change due to new technology and societal trends and how they impact the market and society as a whole. The Nuremberg Institute for Market Decisions is the founder of the German market research company GfK which merged with Nielsen IQ in 2023. The NIM is a major shareholder of NIQ, the worldwide leading consumer insights company.Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009.Individual Issues can be bought in print for a fee of € 40 as long as stock lasts. Shipping is free within Europe and limited to this region. To buy a printed issue c

From the journal's Aims & Scope

Research area (LetPub): Business, Management and Accounting-Marketing

Editor-in-chief Christine Kittinger-RosanelliPublisher website

Editorial board by country: none in mainland China; most named United States 14, Germany 13, United Kingdom 5, Switzerland 2, France 1 (38 members with a country) Editorial board ↗Publisher website · 2026-11-01

CAS Journal Ranking

CiteScore quartiles (Scopus, June 2026 release)

Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub

Database indexing

ScopusDOAJLetPub

International journal early-warning lists: not listed in any editionLetPub

Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.

Impact

CiteScore 2026-06

1.4LetPub · 2026-11-01

CiteScore (publisher)

1.4Publisher website · 2026-11-01

SJR 2026-06

0.19LetPub · 2026-11-01

SNIP 2026-06

0.34LetPub · 2026-11-01

h-index

17OpenAlex · 2026-11-01

i10-index

27OpenAlex · 2026-11-01

2-year mean citedness

1.13OpenAlex · 2026-11-01

Share of gold OA articles

0%LetPub · 2026-11-01

Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.

Average review time (community reports)

about 18 weeksLetPub · 2026-11-01

Submission to publication (journal-reported)

about 18 weeksDOAJ · 2026-11-01

Peer review

Unspecified peer reviewDOAJ

Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.

• APC information ↗DOAJ
• Open access statement ↗DOAJ
• License & copyright ↗DOAJ

The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.

Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.

Publisher

Sciendo

Country or region

Poland

Language

English

ISSN

2628-166X

Print ISSN

1865-5866

Official links

• Journal homepage ↗DOAJ
• Author guidelines ↗DOAJ
• Aims & Scope ↗DOAJ
• APC information ↗DOAJ
• Open access statement ↗DOAJ
• License & copyright ↗DOAJ
• Peer review process ↗DOAJ
• Editorial board ↗DOAJ
• Plagiarism policy ↗DOAJ