Journal profile · Business, Management and Accounting-Marketing
Marketing, Zeitschrift fur Forschung und Praxis
ISSN 0344-1369 · C.H.BECK
Marketing, Zeitschrift fur Forschung und Praxis: subscription journal; 24 articles in 2025; indexed in Scopus.
Scope
Aims, scope and focus
Marketing, Zeitschrift fur Forschung und Praxis is published by C.H.BECK. By OpenAlex counts of its recent articles, its largest topics are Marketing and Advertising Strategies, Consumer Market Behavior and Pricing and Digital Marketing and Social Media, together about 50.3% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): Business, Management and Accounting-Marketing
Main research topics OpenAlex counts of recent articles; shares are approximate
- Marketing and Advertising StrategiesBusiness, Management and Accounting24.8%
- Consumer Market Behavior and PricingBusiness, Management and Accounting14.4%
- Digital Marketing and Social MediaSocial Sciences11.1%
- Business and Management StudiesDecision Sciences6.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting6%
- Management and Marketing EducationBusiness, Management and Accounting6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting4.9%
- Consumer Behavior and Marketing InfluenceBusiness, Management and Accounting4.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
CiteScore quartiles (Scopus, June 2026 release)
| Subject | Quartile | Rank | Percentile |
|---|---|---|---|
| Social Psychology | Q4 | 276/313 | 11th |
| Marketing | Q4 | 194/215 | 10th |
Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub
Database indexing
ScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 0.7LetPub ·
- SJR 2026-06
- 0.18LetPub ·
- SNIP 2026-06
- 0.23LetPub ·
- h-index
- 34OpenAlex ·
- i10-index
- 177OpenAlex ·
- 2-year mean citedness
- 0.05OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 1,395 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 11 | 4 | 172 |
| 2025 | 24 | 8 | 314 |
| 2024 | 24 | 7 | 308 |
| 2023 | 27 | 8 | 402 |
| 2022 | 26 | 12 | 339 |
| 2021 | 22 | 19 | 354 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- C.H.BECK
- ISSN
- 0344-1369
FAQ
Frequently asked questions about Marketing, Zeitschrift fur Forschung und Praxis
Which databases index Marketing, Zeitschrift fur Forschung und Praxis?
According to LetPub and DOAJ records, Marketing, Zeitschrift fur Forschung und Praxis is indexed in Scopus.
Is Marketing, Zeitschrift fur Forschung und Praxis open access, and what is the APC?
Marketing, Zeitschrift fur Forschung und Praxis is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .