Journal profile
Marketing Beograd 1991
ISSN 0354-3471 · eISSN 2334-8364 · Srpsko udruženje za marketing · Serbia
Marketing Beograd 1991: diamond open access (no APC); no APC; review about 4 weeks (community reports); 20 articles in 2025.
Scope
Aims, scope and focus
Marketing Beograd 1991 is published by Srpsko udruženje za marketing. By OpenAlex counts of its recent articles, its largest topics are Marketing and Advertising Strategies, Consumer Behavior and Marketing Influence and Customer Service Quality and Loyalty, together about 37.3% of its articles. Its main subfields are Marketing and Sociology and Political Science. (generated from OpenAlex topic counts and CAS ranking data)
Marketing je časopis nacionalnog značaja koji se objavljuje kvartalno. Namenjen je širokom krugu čitalaca u akademskoj i stručnoj javnosti. Tekstovi objavljeni u časopisu pokrivaju oblast marketinga u najširem smislu. Prilozi pripremljeni za objavljivanje u časopisu treba da doprinesu širenju znanja o marketingu, doprinoseći boljem razumevanju marketinške teorije i promociji njene primene u praksi. Prednost pri objavljivanju imaju originalni i pregledni radovi, kao i monografske studije.
From the journal's Aims & Scope
Editor-in-chief Veljko MarinkovićPublisher website
Main research topics OpenAlex counts of recent articles; shares are approximate
- Marketing and Advertising StrategiesBusiness, Management and Accounting15.8%
- Consumer Behavior and Marketing InfluenceBusiness, Management and Accounting11.6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting9.9%
- Digital Marketing and Social MediaSocial Sciences9.3%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting8.4%
- Diverse Aspects of Tourism ResearchSocial Sciences6.8%
- Consumer Market Behavior and PricingBusiness, Management and Accounting4.2%
- Consumer Behavior and Market DynamicsSocial Sciences3.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
DOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Dimensions, CrossrefPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- h-index
- 13OpenAlex ·
- i10-index
- 21OpenAlex ·
- 2-year mean citedness
- 0.78OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 359 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 17 | 17 | 87 |
| 2025 | 20 | 20 | 120 |
| 2024 | 18 | 18 | 146 |
| 2023 | 22 | 22 | 134 |
| 2022 | 21 | 21 | 112 |
| 2021 | 20 | 20 | 92 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 4 weeksLetPub ·
- Submission to publication (journal-reported)
- about 12 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Diamond open access (no APC)DOAJ
Every article is open access and authors pay no article processing charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | No APC | No | CC BY-SA | |
| LetPub | No APC | No | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Srpsko udruženje za marketing
- Country or region
- Serbia
- Language
- English, Serbian
- ISSN
- 0354-3471
- Electronic ISSN
- 2334-8364
- Official links
FAQ
Frequently asked questions about Marketing Beograd 1991
How long does peer review take at Marketing Beograd 1991?
Authors report an average review time of about 4 weeks. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Which databases index Marketing Beograd 1991?
According to LetPub and DOAJ records, Marketing Beograd 1991 is indexed in DOAJ.
Is Marketing Beograd 1991 open access, and what is the APC?
Marketing Beograd 1991 is a diamond open-access journal (no APC). It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, OpenAlex, DOAJ, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .