Journal profile · Business, Management and Accounting-Marketing
Journal of Sustainable Marketing
ISSN 2766-0117 · Luminous Insights · United States
Journal of Sustainable Marketing: diamond open access (no APC); no APC; review about 87 days (submission to final decision, publisher); acceptance rate 7.7% (journal website); 21 articles in 2025; indexed in Scopus.
Scope
Aims, scope and focus
Journal of Sustainable Marketing is published by Luminous Insights. By OpenAlex counts of its recent articles, its largest topics are Environmental Sustainability in Business, Sustainable Supply Chain Management and Corporate Social Responsibility and Sustainability, together about 55.8% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world. JSM strives to publish innovative basic and applied research, conceptual papers, case studies, and commentaries that advance theory and provide meaningful managerial guidance in the three major components of sustainable marketing’s triple bottom line: environmental practices, social equity, and economic considerations. The first area focuses on ways that companies, non-profit organizations, governments, and individual consumers can engage in marketplace exchanges that increase future generations’ ability to enjoy lifestyles with similar or greater opportunities. Focal points of interest include developing/testing marketing theory and practices that aim to reduce greenhouse gas emissions, improve environmental resources, and decrease other pollution sources such as plastic waste. Objectively documented case studies of companies or organizations that have successfully implemented innovative environmental programs are also welcome. Encouraging increased adoption of the four R framework (reduce, reuse, recycle, repair) in tandem with circular supply chains reflects potentially fruitful areas of investigation that are concerned with the interface of marketing theory/practice and environmental sustainability. JSM’s second area of interest, social equity, is concerned with ways that companies, non-profit organizations, governments, and consumers can protect and enhance internal and external stakeholder well-being. Expanding theory and best practices underlying successful fair trade practices of corporations as well as initiatives to enhance diversity and inclusiveness of stakeholder co-creation represent examples of the types of desirable research, conceptual papers, and case studies sought by JSM at the intersection of marketing theory/practice and social sustainability. The third focal point is economic. Companies that do not make a profit in the private sector and non-profit/government entities that do not cover their costs are likely to encounter serious constraints and ultimately, their ability to continue. JSM recognizes that the environmental and social justice components of the triple bottom line cannot achieve meaningful success if the return on those activities is not positive or at least break-even over the long run. Thus, a major challenge facing researchers involves developing environmentally and socially sustainable marketing theories and applications that are economically viable. An example of research in this area could involve testing alternative messaging tactics designed to increase consumer support for green premiums that often accompany sustainable goods and service choices, e.g., opting-in when offered a choice by a utility between more expensive green electricity versus electricity generated using carbon-based fuels. In addition to recognizing the importance of diffusing quality work that addresses triple bottom line issues, JSM notes that scholars are increasingly concerned about the limited replication tradition within the social sciences. This limitation increases managerial hesitancy to adopt practice implications based on empirical findings in marketing papers. Nonetheless, today’s climate, pollution, and social equity challenges require that published sustainable marketing practice implications are both reliable and valid. Hence, JSM welcomes submission of well-designed and rigorously executed replications of previously published papers that address sustainable marketing issues. Such research seems particularly well-suited to doctoral students who can work with their supe
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Marketing
Editor-in-chief Dana L. AldenPublisher website
Editorial board by country: 1 in mainland China (about 2%); most named United States 20, United Kingdom 3, Spain 3, India 2, Türkiye 2 (44 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Environmental Sustainability in BusinessBusiness, Management and Accounting32.7%
- Sustainable Supply Chain ManagementBusiness, Management and Accounting13.7%
- Corporate Social Responsibility and SustainabilityBusiness, Management and Accounting9.3%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting6.2%
- Corporate Social Responsibility ReportingBusiness, Management and Accounting5.8%
- Consumer Perception and Purchasing BehaviorBusiness, Management and Accounting5.8%
- Environmental Education and SustainabilityEnvironmental Science3.1%
- Sustainability and Innovation in BusinessBusiness, Management and Accounting2.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
CiteScore quartiles (Scopus, June 2026 release)
| Subject | Quartile | Rank | Percentile |
|---|---|---|---|
| Marketing | Q3 | 151/221 | — |
Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub
Database indexing
ScopusDOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
CrossrefPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 2.1LetPub ·
- SJR 2026-06
- 0.26LetPub ·
- SNIP 2026-06
- 0.41LetPub ·
- h-index
- 11OpenAlex ·
- i10-index
- 13OpenAlex ·
- 2-year mean citedness
- 2.09OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Volume
- Downloads per year (publisher)
- 1,205Publisher website ·
Articles by year OpenAlex count · 92 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 11 | 11 | 110 |
| 2025 | 21 | 21 | 157 |
| 2024 | 15 | 15 | 73 |
| 2023 | 18 | 18 | 50 |
| 2022 | 17 | 17 | 9 |
| 2021 | 5 | 5 | 12 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
87 dayssubmission to final decision · community reports about 8 weeks
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Average review time (community reports)
- about 8 weeksLetPub ·
- Acceptance rate (publisher) 2025
- 7.7%Publisher website ·
- Acceptance rate (publisher) 2024
- 11%Publisher website ·
- Acceptance rate (publisher) 2023
- 57%Publisher website ·
- Acceptance rate (publisher) 2022
- 35%Publisher website ·
- Acceptance rate (publisher) 2021
- 38%Publisher website ·
- Submission to first decision 2025
- 48.9 daysPublisher website ·
- Submission to first decision 2024
- 27.9 daysPublisher website ·
- Submission to first decision 2023
- 25.1 daysPublisher website ·
- Submission to final decision 2025
- 171.1 daysPublisher website ·
- Submission to final decision 2024
- 102.2 daysPublisher website ·
- Submission to final decision 2023
- 86.7 daysPublisher website ·
- Submission to publication (journal-reported)
- about 8 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Diamond open access (no APC)DOAJ
Every article is open access and authors pay no article processing charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | No APC | No | CC BY | |
| LetPub | No APC | No | — | |
| Publisher website | No APC | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare5 items from the author guidelines
- Abstract
- ≤ 250 words
- Keywords
- ≤ 8
- Manuscript length
- ≤ 10,000 words
- Reference style
- APA
- Not considered
- copyediting
Article types accepted6
- case studiesThe Journal of Sustainable Marketing accepts the following types of articles Original Articles Review Articles Commentaries Case Studies Managerial InsightsLength not stated
- commentariesThe Journal of Sustainable Marketing accepts the following types of articles Original Articles Review Articles Commentaries Case Studies Managerial InsightsLength not stated
- managerial insightsThe Journal of Sustainable Marketing accepts the following types of articles Original Articles Review Articles Commentaries Case Studies Managerial InsightsLength not stated
- original articlesThe Journal of Sustainable Marketing accepts the following types of articles Original Articles Review Articles Commentaries Case Studies Managerial InsightsLength not stated
- research articleResearch ArticleLength not stated
- review articlesThe Journal of Sustainable Marketing accepts the following types of articles Original Articles Review Articles Commentaries Case Studies Managerial InsightsLength not stated
Policy excerpts from the journal's websiteAuthorship, Conflicts of interest, Publication ethics, Plagiarism
- Authorship 7.2. Authorship and Responsibility
AI and AI-assisted tools cannot be listed as authors. The named authors are solely responsible for the content of the manuscript, including for accuracy, originality, and adherence to ethical standards. Authors must verify and take responsibility for all content, including any text or analysis generated or modified with the assistance of AI.
Source ↗Publisher website ·- Conflicts of interest 7.1. Disclosure
Authors must disclose any use of AI or AI-assisted technologies (e.g., large language models, chatbots, writing or editing tools) in the development of their manuscript. This includes use for idea generation, drafting, paraphrasing, language editing, or other stages of the writing process. Disclosure should be made at submission, typically in the cover letter and/or in a designated section of the …
Source ↗Publisher website ·- Publication ethics 1.2. Publication Ethics
Publication ethics commitment. Model summary
The Journal of Sustainable Marketing is committed to upholding the highest standards of publishing ethics. All authors must declare that the submission is original and has not been wholly or partially copied or plagiarized. The authors must acknowledge that there are no actual or potential conflicts of interest associated with their work. Likewise, the journal is committed to conducting double-bli…
Source ↗Publisher website ·- Plagiarism 1.3. Plagiarism Policies
Uses iThenticate for plagiarism detection. Model summary
JSM utilizes iThenticate to identify possible instances of similar text in submitted manuscripts. You may rest assured that JSM is committed to combating plagiarism and publishing original research. Authors are expected to adhere to the JSM Code of Ethics outlined in this section.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Luminous Insights
- Country or region
- United States
- Language
- English
- ISSN
- 2766-0117
- Latest issue on the website
- Volume 7, Issue 1 (2026)
- Official links
- Journal homepage ↗LetPub
- Author guidelines ↗LetPub
- Aims & Scope ↗LetPub
- Special issues ↗Publisher website
- APC information ↗DOAJ
- Open access statement ↗DOAJ
- License & copyright ↗DOAJ
- Peer review process ↗LetPub
- Editorial board ↗LetPub
FAQ
Frequently asked questions about Journal of Sustainable Marketing
How long does peer review take at Journal of Sustainable Marketing?
The publisher reports about 87 days (submission to final decision); authors report an average review time of about 8 weeks; the journal's website gives an acceptance rate of 7.7% (2025). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Sustainable Marketing?
According to the journal's author guidelines: Abstract: ≤ 250 words; Keywords: ≤ 8; Manuscript length: ≤ 10,000 words; Reference style: APA. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Sustainable Marketing based?
Of the 44 board members whose country the journal's board page names, 1 (about 2%) are in mainland China; the countries named most often are United States (20), United Kingdom (3) and Spain (3). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Sustainable Marketing?
According to LetPub and DOAJ records, Journal of Sustainable Marketing is indexed in Scopus and DOAJ.
Is Journal of Sustainable Marketing open access, and what is the APC?
Journal of Sustainable Marketing is a diamond open-access journal (no APC). It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex, DOAJ; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .