Journal profile · BUSINESS
Journal of Social Marketing
ISSN 2042-6763 · eISSN 2042-6771 · Emerald
Journal of Social Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 2.92; hybrid open access; 37 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Social Marketing is published by Emerald and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Service and Product Innovation, Behavioral Health and Interventions and Consumer Behavior in Brand Consumption and Identification, together about 37.7% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): BUSINESS
Main research topics OpenAlex counts of recent articles; shares are approximate
- Service and Product InnovationBusiness, Management and Accounting13.7%
- Behavioral Health and InterventionsPsychology12.3%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting11.6%
- Digital Marketing and Social MediaSocial Sciences9%
- Environmental Sustainability in BusinessBusiness, Management and Accounting7.3%
- Environmental Education and SustainabilityEnvironmental Science6%
- Innovation and Socioeconomic DevelopmentBusiness, Management and Accounting5.8%
- Media Influence and HealthArts and Humanities4.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 2.92LetPub ·
- CiteScore 2026-06
- 6.2LetPub ·
- SJR 2026-06
- 0.78LetPub ·
- SNIP 2026-06
- 1.01LetPub ·
- h-index
- 46OpenAlex ·
- i10-index
- 227OpenAlex ·
- 2-year mean citedness
- 2.53OpenAlex ·
- Self-citation rate
- 24.1%LetPub ·
- Share of gold OA articles
- 10.71%LetPub ·
Volume
- Articles per year
- 35LetPub ·
Articles by year OpenAlex count · 410 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 28 | 10 | 8 |
| 2025 | 37 | 14 | 73 |
| 2024 | 20 | 4 | 134 |
| 2023 | 33 | 12 | 349 |
| 2022 | 32 | 8 | 528 |
| 2021 | 34 | 11 | 683 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
No source has fee information yet; check the journal's website.
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Emerald
- ISSN
- 2042-6763
- Electronic ISSN
- 2042-6771
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Journal of Social Marketing
What CAS zone is Journal of Social Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Social Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Social Marketing?
The latest impact factor listed by LetPub is 2.92; CiteScore 6.2, h-index 46.
Which databases index Journal of Social Marketing?
According to LetPub and DOAJ records, Journal of Social Marketing is indexed in SSCI and Scopus.
Is Journal of Social Marketing open access, and what is the APC?
Journal of Social Marketing is a hybrid journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .