Journal profile · Multiple
Journal of Product and Brand Management
ISSN 1061-0421 · eISSN 2054-1643 · Emerald
Journal of Product and Brand Management: CAS Zone 2 · Management (2025 upgraded edition); impact factor 7.04; hybrid open access; 97 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Product and Brand Management is published by Emerald and is in Zone 2 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty, together about 55.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): Multiple
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting30.7%
- Digital Marketing and Social MediaSocial Sciences14.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting10.3%
- Consumer Market Behavior and PricingBusiness, Management and Accounting8.8%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting5.1%
- Corporate Identity and ReputationBusiness, Management and Accounting3.8%
- Environmental Sustainability in BusinessBusiness, Management and Accounting3.4%
- Marketing and Advertising StrategiesBusiness, Management and Accounting1.9%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
| Minor | Management | Zone 3 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 2 |
| Minor | Management | Zone 2 |
Top journal: yesReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
| Minor | Management | Zone 3 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 7.04LetPub ·
- CiteScore 2026-06
- 13.9LetPub ·
- SJR 2026-06
- 2.14LetPub ·
- SNIP 2026-06
- 2.07LetPub ·
- h-index
- 152OpenAlex ·
- i10-index
- 1,358OpenAlex ·
- 2-year mean citedness
- 8.31OpenAlex ·
- Self-citation rate
- 21.1%LetPub ·
- Share of gold OA articles
- 7.79%LetPub ·
Volume
- Articles per year
- 91LetPub ·
Articles by year OpenAlex count · 2,082 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 56 | 12 | 32 |
| 2025 | 97 | 22 | 521 |
| 2024 | 83 | 20 | 1,407 |
| 2023 | 60 | 13 | 1,290 |
| 2022 | 71 | 14 | 2,185 |
| 2021 | 68 | 13 | 3,098 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
No source has fee information yet; check the journal's website.
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Emerald
- ISSN
- 1061-0421
- Electronic ISSN
- 2054-1643
FAQ
Frequently asked questions about Journal of Product and Brand Management
What CAS zone is Journal of Product and Brand Management in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Product and Brand Management is in Zone 2 of Management, and in Zone 3 of the minor category Business / Management. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Product and Brand Management?
The latest impact factor listed by LetPub is 7.04; CiteScore 13.9, h-index 152.
Which databases index Journal of Product and Brand Management?
According to LetPub and DOAJ records, Journal of Product and Brand Management is indexed in SSCI and Scopus.
Is Journal of Product and Brand Management open access, and what is the APC?
Journal of Product and Brand Management is a hybrid journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .