Journal profile · BUSINESS
Journal of Marketing Theory and Practice
ISSN 1069-6679 · eISSN 1944-7175 · Taylor & Francis
Journal of Marketing Theory and Practice: CAS Zone 4 · Management (2025 upgraded edition); impact factor 3.9 (journal website); JCR Q2 (journal website); subscription journal; APC charged, amount not published; review about 100 days (first decision after review, publisher); acceptance rate 9% (journal website); 64 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing Theory and Practice is published by Taylor & Francis and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media, together about 49% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation Index The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant. The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal. With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work. The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions. Peer Review Policy: All research articles in this journal have undergone an initial editor screening and rigorous peer review by three anonymous expert referees. All research articles peer review is double anonymized. For Comment and Editorial articles, these manuscripts will be reviewed by the editor only, however, depending on the subject matter, the editor reserves the right to ask for feedback on the submission from an expert in that area.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Annie CuiPublisher website
Editorial board by country: 1 in mainland China (about 7%); most named United States 9, Mainland China 1, Macau, China 1, India 1, France 1 (14 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting19.7%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting16.5%
- Digital Marketing and Social MediaSocial Sciences12.8%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting7.9%
- Technology Adoption and User BehaviourDecision Sciences4.6%
- Consumer Market Behavior and PricingBusiness, Management and Accounting4.4%
- Job Satisfaction and Organizational BehaviorBusiness, Management and Accounting3.1%
- Innovation and Knowledge ManagementBusiness, Management and Accounting2.9%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q2 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Web of SciencePublisher website
Other: ProQuest, EBSCOhost, Elsevier BV, Thomson Reuters
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 3.9Publisher website ·
- 5-year impact factor (publisher) 2025
- 5.2Publisher website ·
- CiteScore 2026-06
- 12.8LetPub ·
- CiteScore (publisher) 2025
- 12.8Publisher website ·
- SJR 2026-06
- 1.74LetPub ·
- SJR (publisher) 2025
- 1.74Publisher website ·
- SNIP 2026-06
- 1.97LetPub ·
- SNIP (publisher) 2025
- 1.97Publisher website ·
- h-index
- 105OpenAlex ·
- i10-index
- 697OpenAlex ·
- 2-year mean citedness
- 3.38OpenAlex ·
- Self-citation rate
- 15.4%LetPub ·
- Share of gold OA articles
- 3.55%LetPub ·
Volume
- Articles per year
- 65LetPub ·
- Downloads per year (publisher)
- 147,000Publisher website ·
Articles by year OpenAlex count · 1,113 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 45 | 5 | 12 |
| 2025 | 64 | 10 | 143 |
| 2024 | 53 | 8 | 392 |
| 2023 | 27 | 3 | 475 |
| 2022 | 39 | 4 | 1,321 |
| 2021 | 55 | 10 | 2,040 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
100 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 9%Publisher website ·
- Submission to first decision
- 6 daysPublisher website ·
- First decision after review
- 100 daysPublisher website ·
- Acceptance to publication
- 13 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Hybrid open access journal under the Taylor & Francis Open Select publishing program. Model summary
Journal of Marketing Theory and Practice is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the di…
Source ↗Publisher website ·- Peer review
All research articles undergo initial editor screening and rigorous double-anonymized peer review by three anonymous expert referees. Model summary
All research articles in this journal have undergone an initial editor screening and rigorous peer review by three anonymous expert referees. All research articles peer review is double anonymized.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1069-6679
- Electronic ISSN
- 1944-7175
- Latest issue on the website
- Volume 34, Issue 3 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Marketing Theory and Practice
What CAS zone is Journal of Marketing Theory and Practice in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing Theory and Practice is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing Theory and Practice?
The journal's website gives an impact factor of 3.9 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 12.8, h-index 105.
How long does peer review take at Journal of Marketing Theory and Practice?
The publisher reports about 100 days (first decision after review); the journal's website gives an acceptance rate of 9%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Marketing Theory and Practice in?
The journal's website gives JCR Q2 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 4 of Management.
Where are the editorial board members of Journal of Marketing Theory and Practice based?
Of the 14 board members whose country the journal's board page names, 1 (about 7%) are in mainland China; the countries named most often are United States (9), Mainland China (1) and Macau, China (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing Theory and Practice?
According to LetPub and DOAJ records, Journal of Marketing Theory and Practice is indexed in ESCI and Scopus. The journal's website also lists Web of Science; that list has not been checked against each database.
Is Journal of Marketing Theory and Practice open access, and what is the APC?
Journal of Marketing Theory and Practice is a subscription journal. APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .