Journal profile · Business, Management and Accounting-Business and International Management
Journal of Marketing Communications
ISSN 1352-7266 · eISSN 1466-4445 · Taylor & Francis
Journal of Marketing Communications: CAS Zone 2 · Economics (2026 Xinrui edition); impact factor 4.3 (journal website); JCR Q1 (journal website); hybrid open access; APC charged, amount not published; median 182 days to acceptance (99 articles, last 24 months); acceptance rate 13% (journal website); 72 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing Communications is published by Taylor & Francis and is classed under Economics in the CAS Journal Ranking. By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Marketing and Advertising Strategies, together about 52.2% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Marketing Communications is a double-anonymized peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain. Issues that the journal covers include: Marketing communications - communications via any or all of the marketing mix elements. The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups. Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications. Promotional management in terms of strategy development, implementation, and evaluation. The mechanism or process of developing effective communication strategies via specific case studies. Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption. Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted. Issues such as brand equity, brand investment, brand marketing and performance, marketing communications ROI, the role of research in marketing communications, integrated marketing communication, relationship marketing, and on- and off-line marketing activities. Examples of sound or innovative company or teaching practice in relation to marketing communication activities or promotional management. Corporate communication and its interface with marketing communication. Peer Review Policy: All papers in this journal have undergone rigorous peer review, based on initial editor screening, and double anonymized review by two anonymous reviewers. Authors should also review the
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Business and International Management
Editor-in-chief Philip J. KitchenPublisher website
Editorial board by country: none in mainland China; most named United States 1, United Kingdom 1, France 1, Australia 1, Belgium 1 (5 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting24.3%
- Digital Marketing and Social MediaSocial Sciences21.4%
- Marketing and Advertising StrategiesBusiness, Management and Accounting6.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting5.6%
- Media Influence and HealthArts and Humanities5.1%
- Corporate Identity and ReputationBusiness, Management and Accounting4.5%
- Technology Adoption and User BehaviourDecision Sciences4.4%
- Media, Gender, and AdvertisingSocial Sciences3.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Economics Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Economics | Zone 2 |
| Minor | Business | Zone 3 |
| Minor | Communication | Zone 2 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q1 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
PsycINFOPublisher website
Other: EBSCO, OCLC, Communication and Mass Media Complete, Emerald Abstracts (Emerald Management Reviews), FeaturesExec, IBZ, OCLC ArticleFirst Database, OCLC FirstSearch Electronic Collections Online, PIRA International (Management and Marketing), Swets Information Services, Thomson Gale
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 4.3Publisher website ·
- CiteScore 2026-06
- 9.4LetPub ·
- CiteScore (publisher) 2025
- 9.4Publisher website ·
- SJR 2026-06
- 1.1LetPub ·
- SJR (publisher) 2025
- 1.1Publisher website ·
- SNIP 2026-06
- 1.49LetPub ·
- SNIP (publisher) 2025
- 1.49Publisher website ·
- h-index
- 87OpenAlex ·
- i10-index
- 666OpenAlex ·
- 2-year mean citedness
- 3.61OpenAlex ·
- Self-citation rate
- 14%LetPub ·
- Share of gold OA articles
- 9.28%LetPub ·
Volume
- Articles per year
- 105LetPub ·
- Downloads per year (publisher)
- 289,000Publisher website ·
Articles by year OpenAlex count · 1,138 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 92 | 20 | 42 |
| 2025 | 72 | 16 | 311 |
| 2024 | 52 | 15 | 426 |
| 2023 | 71 | 23 | 646 |
| 2022 | 54 | 14 | 952 |
| 2021 | 41 | 13 | 1,069 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
182 daysMedian, submission to acceptance · P25–P75 124 days – 251 days
- Acceptance to online
- median 10 days (99 articles)
- Submission to online
- median 192 days
- Sample
- 99 articles with submission and acceptance dates (182 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 13%Publisher website ·
- Submission to first decision
- 19 daysPublisher website ·
- First decision after review
- 65 daysPublisher website ·
- Acceptance to publication
- 10 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Journal of Marketing Communications is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discove…
Source ↗Publisher website ·- Peer review
Double anonymized review by two anonymous reviewers, based on initial editor screening. Model summary
All papers in this journal have undergone rigorous peer review, based on initial editor screening, and double anonymized review by two anonymous reviewers.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1352-7266
- Electronic ISSN
- 1466-4445
- Latest issue on the website
- Volume 32, Issue 6 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Marketing Communications
What CAS zone is Journal of Marketing Communications in?
In the 2026 Xinrui edition it is in Zone 2 of Economics. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing Communications?
The journal's website gives an impact factor of 4.3 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 9.4, h-index 87.
How long does peer review take at Journal of Marketing Communications?
Based on the dates recorded on 99 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 182 days (interquartile range 124–251 days); the journal's website gives an acceptance rate of 13%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Marketing Communications in?
The journal's website gives JCR Q1 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones.
Where are the editorial board members of Journal of Marketing Communications based?
Of the 5 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (1), United Kingdom (1) and France (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing Communications?
According to LetPub and DOAJ records, Journal of Marketing Communications is indexed in ESCI and Scopus. The journal's website also lists PsycINFO; that list has not been checked against each database.
Is Journal of Marketing Communications open access, and what is the APC?
Journal of Marketing Communications is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .