Journal profile
Journal of Marketing and Consumer Behaviour in Emerging Markets
ISSN 2449-6634 · University of Warsaw · Poland
Journal of Marketing and Consumer Behaviour in Emerging Markets: diamond open access (no APC); no APC; review about 17 weeks (community reports); 10 articles in 2025.
Scope
Aims, scope and focus
Journal of Marketing and Consumer Behaviour in Emerging Markets is published by University of Warsaw. By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media, together about 34.8% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.
From the journal's Aims & Scope
Editorial board by country: none in mainland China; most named Poland 8, United Kingdom 2, South Korea 2, South Africa 2, Slovenia 2 (19 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior and Marketing InfluenceBusiness, Management and Accounting14.2%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting11.3%
- Digital Marketing and Social MediaSocial Sciences9.3%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting8.3%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting6.4%
- Marketing and Advertising StrategiesBusiness, Management and Accounting5.9%
- Technology Adoption and User BehaviourDecision Sciences4.9%
- Environmental Sustainability in BusinessBusiness, Management and Accounting3.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
DOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- h-index
- 12OpenAlex ·
- i10-index
- 12OpenAlex ·
- 2-year mean citedness
- 0.63OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 112 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 4 | 4 | 48 |
| 2025 | 10 | 10 | 62 |
| 2024 | 10 | 10 | 61 |
| 2023 | 10 | 10 | 42 |
| 2022 | 10 | 10 | 36 |
| 2021 | 10 | 10 | 34 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 17 weeksLetPub ·
- Submission to publication (journal-reported)
- about 20 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Diamond open access (no APC)DOAJ
Every article is open access and authors pay no article processing charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | No APC | No | CC BY | |
| Publisher website | No APC | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare4 items from the author guidelines
- Abstract
- 150–250 words
- Keywords
- ≥ 4
- Reference style
- APA
- First submission
- Free format: the journal's layout is not required
Policy excerpts from the journal's websiteLicense & copyright, Open access, Peer review
- License & copyright Copyright and open access
The JMCBEM Publisher requires authors wishing to make their article open access to sign an Open Access Agreement providing for the article to be made available under one of the Creative Commons Licenses in order to meet the terms of open access publication and ensure the widest possible dissemination. The license is currently displayed on https://creativecommons.org/licenses/by/4.0/. The Creative …
Source ↗Publisher website ·- Open access Copyright and open access
The JMCBEM Publisher requires authors wishing to make their article open access to sign an Open Access Agreement providing for the article to be made available under one of the Creative Commons Licenses in order to meet the terms of open access publication and ensure the widest possible dissemination. The license is currently displayed on https://creativecommons.org/licenses/by/4.0/. The Creative …
Source ↗Publisher website ·- Peer review Review Process
Only those papers which fulfill formal requirements are considered in the Review Process This journal follows a double-blind reviewing procedure. Submitted papers are first considered by one of the two Editors and then allocated to two referees. If one or more of these turns down the invitation to provide a review, other referees will subsequently be appointed. Normally, at least two authoritative…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- University of Warsaw
- Country or region
- Poland
- Language
- English
- ISSN
- 2449-6634
- Latest issue on the website
- Volume 2026, Issue 1 (2026)
- Official links
- Journal homepage ↗DOAJ
- Author guidelines ↗DOAJ
- Aims & Scope ↗DOAJ
- Special issues ↗Publisher website
- APC information ↗DOAJ
- Open access statement ↗DOAJ
- License & copyright ↗DOAJ
- Peer review process ↗DOAJ
- Editorial board ↗DOAJ
- Plagiarism policy ↗DOAJ
FAQ
Frequently asked questions about Journal of Marketing and Consumer Behaviour in Emerging Markets
How long does peer review take at Journal of Marketing and Consumer Behaviour in Emerging Markets?
Authors report an average review time of about 17 weeks. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Marketing and Consumer Behaviour in Emerging Markets?
According to the journal's author guidelines: Abstract: 150–250 words; Keywords: ≥ 4; Reference style: APA; First submission: Free format: the journal's layout is not required. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Marketing and Consumer Behaviour in Emerging Markets based?
Of the 19 board members whose country the journal's board page names, none are in mainland China; the countries named most often are Poland (8), United Kingdom (2) and South Korea (2). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing and Consumer Behaviour in Emerging Markets?
According to LetPub and DOAJ records, Journal of Marketing and Consumer Behaviour in Emerging Markets is indexed in DOAJ.
Is Journal of Marketing and Consumer Behaviour in Emerging Markets open access, and what is the APC?
Journal of Marketing and Consumer Behaviour in Emerging Markets is a diamond open-access journal (no APC). It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, OpenAlex, DOAJ, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .