Journal profile · BUSINESS
Journal of Marketing Analytics
ISSN 2050-3318 · eISSN 2050-3326 · Springer Nature · 4 issues per year
Journal of Marketing Analytics: CAS Zone 4 · Management (2025 upgraded edition); impact factor 5 (journal website); hybrid open access; APC about USD 3,290; median 91 days to acceptance (51 articles, last 24 months); 83 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Marketing Analytics is published by Springer Nature and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty, together about 42.2% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors. Marketing analytics lies at the heart of this contemporary wave of data-driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter. The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics features applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Anjala KrishenPublisher website
Editorial board by country: none in mainland China; most named United States 42, United Kingdom 5, Australia 5, India 4, Germany 4 (80 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences17.8%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting14.6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting9.9%
- Consumer Market Behavior and PricingBusiness, Management and Accounting9.6%
- Technology Adoption and User BehaviourDecision Sciences8.9%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting8.8%
- Customer churn and segmentationBusiness, Management and Accounting6%
- Big Data and Business IntelligenceBusiness, Management and Accounting4.7%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Google Scholar, EBSCO, ProQuest, Dimensions, CNKI, Baidu, Naver, OCLC, Portico, CLOCKSS, RePEcPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 5Publisher website ·
- 5-year impact factor (publisher) 2025
- 5.2Publisher website ·
- CiteScore 2026-06
- 9.1LetPub ·
- SJR 2026-06
- 0.94LetPub ·
- SNIP 2026-06
- 1.43LetPub ·
- h-index
- 41OpenAlex ·
- i10-index
- 222OpenAlex ·
- 2-year mean citedness
- 5.42OpenAlex ·
- Self-citation rate
- 14%LetPub ·
- Share of gold OA articles
- 29.36%LetPub ·
Volume
- Articles per year
- 75LetPub ·
- Downloads per year (publisher) 2025
- 380,800Publisher website ·
Articles by year OpenAlex count · 602 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 92 | 42 | 49 |
| 2025 | 83 | 34 | 432 |
| 2024 | 93 | 42 | 972 |
| 2023 | 65 | 31 | 1,330 |
| 2022 | 60 | 30 | 1,117 |
| 2021 | 50 | 20 | 1,493 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
91 daysMedian, submission to acceptance · P25–P75 72 days – 125 days
- Acceptance to online
- median 18 days (102 articles)
- Submission to online
- median 121 days
- Sample
- 51 articles with submission and acceptance dates (189 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Submission to first decision
- 3 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,290 / EUR 2,690 / GBP 2,390 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare4 items from the author guidelines
- Abstract
- ≤ 200 words
- Keywords
- ≥ 3
- Reference style
- Harvard
- Cover letter
- Optional
Policy excerpts from the journal's websiteConflicts of interest, License & copyright, Open access, Peer review, Self-archiving
- Conflicts of interest “Made with AI” but why? How consumers interpret beneficiary-framed AI disclosures in advertising
Timo SchreinerYakov BartFabian Buder Original Article Open access 27 August 2026
Source ↗Publisher website ·- License & copyright Copyright and Permissions
Gold OA under CC BY-NC-ND or CC BY; authors retain copyright Model summary
Using third-party material in your articleAuthors are responsible for ensuring that any third-party material (e.g. figures, tables, photos, illustrations, trade literature, or data) is not used without permission. If such material is copyrighted, permission must be obtained and submitted with the final manuscript. The Editor and Publisher must be informed of any restricted-use content at submissio…
Source ↗Publisher website ·- Open access Open Access & Self Archiving
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·- Peer review
Double-blind peer review Model summary
Journal of Marketing Analytics follows a Double-Blind peer review policy. In the peer review process for the Journal of Marketing Analytics both author and reviewer will be anonymous.
Source ↗Publisher website ·- Self-archiving Open Access & Self Archiving
Green OA self-archiving of accepted manuscript after 12-month embargo Model summary
Self-archiving (green open access)Where articles are published via the subscription route, authors are permitted to self-archive the accepted manuscript (the version post-peer review, but prior to copy-editing and typesetting) on their own personal website and/or in their funder or institutional repositories, for public release after an embargo period of 12 months after first publication.Learn mor…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Springer Nature
- Frequency
- 4 issues per year
- ISSN
- 2050-3318
- Electronic ISSN
- 2050-3326
- Latest issue on the website
- Volume 14, Issue 3 (September 2026)
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗LetPub
- Author guidelines ↗LetPub
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Marketing Analytics
What CAS zone is Journal of Marketing Analytics in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Marketing Analytics is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Marketing Analytics?
The journal's website gives an impact factor of 5 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 9.1, h-index 41.
How long does peer review take at Journal of Marketing Analytics?
Based on the dates recorded on 51 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 91 days (interquartile range 72–125 days). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Marketing Analytics?
According to the journal's author guidelines: Abstract: ≤ 200 words; Keywords: ≥ 3; Reference style: Harvard; Cover letter: Optional. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Marketing Analytics based?
Of the 80 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (42), United Kingdom (5) and Australia (5). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Marketing Analytics?
According to LetPub and DOAJ records, Journal of Marketing Analytics is indexed in ESCI and Scopus.
Is Journal of Marketing Analytics open access, and what is the APC?
Journal of Marketing Analytics is a hybrid journal. For open-access publication: APC about USD 3,290.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .