Journal profile · BUSINESS
Journal of Macromarketing
ISSN 0276-1467 · eISSN 1552-6534 · SAGE
Journal of Macromarketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 2.48; hybrid open access; APC about USD 3,900; review about 58 days (first decision after review, publisher); acceptance rate 10.9% (journal website); 54 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Macromarketing is published by SAGE and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Service and Product Innovation, together about 29.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. View full journal description This journal is a member of the Committee on Publication Ethics (COPE).
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editorial board by country: none in mainland China; most named United States 77, United Kingdom 18, New Zealand 10, Australia 9, Canada 8 (166 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting14.2%
- Digital Marketing and Social MediaSocial Sciences8.5%
- Service and Product InnovationBusiness, Management and Accounting6.9%
- Innovation and Socioeconomic DevelopmentBusiness, Management and Accounting6%
- Human auditory perception and evaluationEngineering5.4%
- Environmental Sustainability in BusinessBusiness, Management and Accounting5.3%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting5.1%
- Diverse Scientific and Economic StudiesEconomics, Econometrics and Finance4.9%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 2.48LetPub ·
- Impact factor (publisher)
- 2.5Publisher website ·
- 5-year impact factor (publisher)
- 3.5Publisher website ·
- CiteScore 2026-06
- 5.3LetPub ·
- SJR 2026-06
- 0.84LetPub ·
- SNIP 2026-06
- 1.04LetPub ·
- h-index
- 94OpenAlex ·
- i10-index
- 703OpenAlex ·
- 2-year mean citedness
- 3.43OpenAlex ·
- Self-citation rate
- 32%LetPub ·
- Share of gold OA articles
- 27.81%LetPub ·
Volume
- Articles per year
- 46LetPub ·
- Articles per year (publisher)
- 3Publisher website ·
Articles by year OpenAlex count · 1,835 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 44 | 16 | 26 |
| 2025 | 54 | 15 | 122 |
| 2024 | 67 | 36 | 418 |
| 2023 | 56 | 29 | 438 |
| 2022 | 49 | 10 | 463 |
| 2021 | 41 | 11 | 692 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
58 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 10.9%Publisher website ·
- Submission to first decision
- 1 daysPublisher website ·
- First decision after review
- 58 daysPublisher website ·
- Acceptance to publication
- 26 daysPublisher website ·
- Peer review
- Double anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,900 / GBP 2,859 | — | — | |
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare2 items from the author guidelines
- Manuscript length
- ≤ 12,000 words
- Reference style
- APA
Article types accepted7
- book or media reviewBook or Media Review: manuscripts that provide insightful reviews of pertinent books or media material related to macromarketing topics.Length not stated
- commentaryView our Special Collections currently accepting submissions. Please visit the Sage Journal Author Gateway for guidance on producing visual and/or video abstrac…Length not stated
- communicationCommunication: manuscripts that provide commentary on trendy and important macromarketing issues. Articles in this category should not exceed 5,000 words.Length not stated
- literature reviewView our Special Collections currently accepting submissions. Please visit the Sage Journal Author Gateway for guidance on producing visual and/or video abstrac…Length not stated
- original researchView our Special Collections currently accepting submissions. Please visit the Sage Journal Author Gateway for guidance on producing visual and/or video abstrac…Length not stated
- research articleView our Special Collections currently accepting submissions. Please visit the Sage Journal Author Gateway for guidance on producing visual and/or video abstrac…Length not stated
- reviewView our Special Collections currently accepting submissions. Please visit the Sage Journal Author Gateway for guidance on producing visual and/or video abstrac…Length not stated
Policy excerpts from the journal's websiteAI use, Authorship, Data availability, Publication ethics, Open access, Peer review, Plagiarism, Preprints
- AI use Guidance on use of artificial intelligence
Please note that authors are asked to comply with Sage's guidelines on the use of assistive and generative AI tools.
Source ↗Publisher website ·- Authorship Authorship
Please view our authorship policies, which includes information on criteria for authorship, who should be the corresponding author and more. Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
Source ↗Publisher website ·- Data availability Data availability
The Journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the Sage Research Data policy pages. Subject to appropriate ethical and legal considerations, authors are encouraged to: Share your research data in a relevant public data repository Include a data ava…
Source ↗Publisher website ·- Publication ethics Ethical considerations
COPE member Model summary
Please include your ethics approval statements under this heading, even if you have already included ethics approval information in your methods section. If ethical approval was not required, you need to explicitly state this. All papers reporting studies involving human participants, human data or human tissue must state that the relevant Ethics Committee or Institutional Review Board approved th…
Source ↗Publisher website ·- Open access Publishing fees and open access
There are no fees payable to submit or publish in this journal. Figures supplied in color will appear in color online regardless of whether or not these illustrations are reproduced in color in the printed version. If you have requested color reproduction in the print version, we will advise you of the costs on receipt of your accepted article. Optional open access publishing is available for a fe…
Source ↗Publisher website ·- Peer review Peer review policy
Double anonymized peer review Model summary
The following summary describes the peer review process for this journal: Identity transparency: Double-anonymized Reviewer interacts with: Editor Review information published: None Peer reviewed articles published in the Journal of Macromarketing undergo an evaluation process consisting of input from the Editor-in-Chief, an Associate Editor (if applicable), and at least two and usually three outs…
Source ↗Publisher website ·- Plagiarism Plagiarism
The journal and Sage take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. Please read Sage's complete policy on plagiarism and the actions we may take.
Source ↗Publisher website ·- Preprints Preprints
The journal will consider submissions of manuscripts that have been posted on preprint servers. Please enter the preprint DOI in the designated field when submitting your manuscript. We advise that you inform the Journal Editorial office about your posted preprint at submission. Note that you should not post an updated version of your manuscript on a preprint server while it is being peer reviewed…
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- SAGE
- ISSN
- 0276-1467
- Electronic ISSN
- 1552-6534
- Official links
- Journal homepage ↗OpenAlex
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Macromarketing
What CAS zone is Journal of Macromarketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Macromarketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 3 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Macromarketing?
The latest impact factor listed by LetPub is 2.48; CiteScore 5.3, h-index 94.
How long does peer review take at Journal of Macromarketing?
The publisher reports about 58 days (first decision after review); the journal's website gives an acceptance rate of 10.9%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Macromarketing?
According to the journal's author guidelines: Manuscript length: ≤ 12,000 words; Reference style: APA. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Macromarketing based?
Of the 166 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (77), United Kingdom (18) and New Zealand (10). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Macromarketing?
According to LetPub and DOAJ records, Journal of Macromarketing is indexed in SSCI and Scopus.
Is Journal of Macromarketing open access, and what is the APC?
Journal of Macromarketing is a hybrid journal. For open-access publication: APC about USD 3,900.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .