Journal profile · Social Sciences-Communication
Journal of Interactive Advertising
ISSN 1525-2019 · Taylor & Francis
Journal of Interactive Advertising: impact factor 10.2 (journal website); JCR Q1 (journal website); hybrid open access; APC charged, amount not published; 29 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Interactive Advertising is published by Taylor & Francis. By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour, together about 56.8% of its articles. Its main subfields are Sociology and Political Science. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising. Peer Review Policy: Manuscripts submitted to this journal undergo editorial screening and peer review by anonymous reviewers. Responsible and Ethical Research / Publisher policies: Authors of papers with human research participants are advised to review JIA's Guidance on Ethics Statements. Journal of Interactive Advertising began adhering to the publisher-level disclosure statements and ethics statement polices from Volume 23, Issue 4, 2023 onward. Articles submitted after this date must adhere to these policies. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
From the journal's Aims & Scope
Research area (LetPub): Social Sciences-Communication
Editor-in-chief Jooyoung KimPublisher website
Editorial board by country: none in mainland China; most named United States 4, Belgium 1 (5 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences28.6%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting18.5%
- Technology Adoption and User BehaviourDecision Sciences9.8%
- Media Influence and HealthArts and Humanities7.9%
- Impact of Technology on AdolescentsSocial Sciences7.7%
- Digital Games and MediaSocial Sciences2.5%
- Digital Communication and LanguageComputer Science2.5%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting2.1%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q1 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
American Psychological Association PsychINFO, Australian Business Deans Council Master Journal List, EBSCOhost Advanced Placement Source, Business Source Alumni Edition, Business Source Complete, Business Source Corporate, Business Source Elite, Business Source Index, Business Source Main Edition, Business Source Premier, Business Source Ultimate, Business Source Corporate Plus, MainFile, NSA Collection, Sales & Marketing SourcePublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 10.2Publisher website ·
- CiteScore 2026-06
- 11.5LetPub ·
- CiteScore (publisher) 2025
- 11.5Publisher website ·
- SJR 2026-06
- 2.65LetPub ·
- SJR (publisher) 2025
- 2.65Publisher website ·
- SNIP 2026-06
- 2.03LetPub ·
- SNIP (publisher) 2025
- 2.03Publisher website ·
- h-index
- 88OpenAlex ·
- i10-index
- 310OpenAlex ·
- 2-year mean citedness
- 6.92OpenAlex ·
- Self-citation rate
- 10.8%LetPub ·
- Share of gold OA articles
- 18.42%LetPub ·
Volume
- Articles per year
- 28LetPub ·
- Downloads per year (publisher) 2025
- 213,000Publisher website ·
Articles by year OpenAlex count · 419 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 23 | 9 | 11 |
| 2025 | 29 | 10 | 175 |
| 2024 | 25 | 8 | 347 |
| 2023 | 24 | 6 | 964 |
| 2022 | 25 | 5 | 935 |
| 2021 | 22 | 7 | 1,171 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with PubMed · to
Too few articlesOnly 2 articles from the last 24 months carry both submission and acceptance dates, too few for a median
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteOpen access, Peer review
- Open access Open access
Journal of Interactive Advertising is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discover…
Source ↗Publisher website ·- Peer review
Manuscripts submitted to this journal undergo editorial screening and peer review by anonymous reviewers. Model summary
Manuscripts submitted to this journal undergo editorial screening and peer review by anonymous reviewers.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 1525-2019
- Society / sponsor
- American Academy of Advertising
- Latest issue on the website
- Volume 26, Issue 3 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Interactive Advertising
What is the impact factor of Journal of Interactive Advertising?
The journal's website gives an impact factor of 10.2 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 11.5, h-index 88.
What JCR quartile is Journal of Interactive Advertising in?
The journal's website gives JCR Q1 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones.
Where are the editorial board members of Journal of Interactive Advertising based?
Of the 5 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (4) and Belgium (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Interactive Advertising?
According to LetPub and DOAJ records, Journal of Interactive Advertising is indexed in ESCI and Scopus.
Is Journal of Interactive Advertising open access, and what is the APC?
Journal of Interactive Advertising is a hybrid journal. For open-access publication: APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .