Journal profile · Business, Management and Accounting-Business and International Management
Journal of Global Marketing
ISSN 0891-1762 · eISSN 1528-6975 · Taylor & Francis
Journal of Global Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 4.6 (journal website); JCR Q2 (journal website); subscription journal; APC charged, amount not published; review about 46 days (first decision after review, publisher); acceptance rate 9% (journal website); 57 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Journal of Global Marketing is published by Taylor & Francis and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, International Business and FDI and Digital Marketing and Social Media, together about 39.4% of its articles. Its main subfields are Marketing and Strategy and Management. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. The Journal is committed to advancing cutting-edge knowledge, offering a distinctive platform that welcomes contributions from scholars worldwide. We welcome submissions from developed markets and embrace research from emerging markets. By fostering a collaborative and inclusive environment, we aim to advance the field of global and international marketing by continually pushing the boundaries of knowledge in this dynamic discipline. We encourage submissions that address international and global marketing issues and offer solutions to organizations. Empirical and conceptual contributions addressing any aspect of global and international marketing are welcome. There are no word limits on standard Research Article contributions submitted to JGM. The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals, educators, and students. The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as: global market research challenges global macro and micro environmental challenges global competitive strategy new age technologies, such as generative artificial intelligence, metaverse, machine learning, and deep learning, and their impact on global marketing global marketing in disruptive environments, e.g., wars, COVID-19, etc. cross-national and cross-cultural consumer decision-making and behavior consumer culture theory and international markets multi-cultural consumer behavior marketing in emerging markets product and service development for global markets brand management in global markets pricing strategy in global markets marketing channels in global markets global sourcing and supply chain relationships business to business marketing in global markets strategic partnerships and export/import relationships retailing of products and services at global platforms global communication strategies global marketing in the age of social media, digital, mobile, and Internet global direct marketing global sales promotion strategies sales force decisions in global markets ec
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Business and International Management
Editor-in-chief AJAY MANRAIPublisher website
Editorial board by country: 3 in mainland China (about 30%); most named Mainland China 3, Canada 2, United Kingdom 1, India 1, Australia 1 (10 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting15.9%
- International Business and FDIBusiness, Management and Accounting13.8%
- Digital Marketing and Social MediaSocial Sciences9.6%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting7.8%
- Global trade and economicsEconomics, Econometrics and Finance6.2%
- Innovation and Knowledge ManagementBusiness, Management and Accounting4.4%
- Global Trade and CompetitivenessBusiness, Management and Accounting4.2%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting4.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- JCR Q2 · best quartile · 2025
- CiteScore Q1 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
PsycINFOCurrent ContentsPublisher website
Other: ProQuest, ABI/INFORM Collection, ABI/INFORM Global (American Business Information, Academic Search Alumni Edition, Academic Search Complete, Academic Search Elite, Academic Search Premier, Academic Search R&D, Academic Search Ultimate, Book Review Digest Plus (H.W. Wilson), Business Abstracts with Full Text (H.W. Wilson), Business Periodicals Index, Business Premium Collection, Business Source Alumni Edition, Business Source Complete, Business Source Corporate, Business Source Corporate Plus, Business Source Elite, Business Source Premier, Communication & Mass Media Complete, Communication Abstracts, Communication Source, Corporate ResourceNet, Current Abstracts, De Gruyter Saur, EBSCOhost, Elsevier BV, Emerald Group Publishing Limited, Emerald Management Reviews (Online)
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 4.6Publisher website ·
- 5-year impact factor (publisher) 2025
- 6Publisher website ·
- CiteScore 2026-06
- 9.7LetPub ·
- CiteScore (publisher) 2025
- 9.7Publisher website ·
- SJR 2026-06
- 0.98LetPub ·
- SJR (publisher) 2025
- 0.98Publisher website ·
- SNIP 2026-06
- 1.22LetPub ·
- SNIP (publisher) 2025
- 1.22Publisher website ·
- h-index
- 64OpenAlex ·
- i10-index
- 479OpenAlex ·
- 2-year mean citedness
- 4.14OpenAlex ·
- Self-citation rate
- 28.3%LetPub ·
- Share of gold OA articles
- 3.67%LetPub ·
Volume
- Articles per year
- 55LetPub ·
- Downloads per year (publisher)
- 126,000Publisher website ·
Articles by year OpenAlex count · 1,114 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 82 | 21 | 45 |
| 2025 | 57 | 13 | 425 |
| 2024 | 33 | 5 | 242 |
| 2023 | 21 | 2 | 255 |
| 2022 | 12 | 3 | 301 |
| 2021 | 34 | 4 | 1,009 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
46 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 9%Publisher website ·
- Submission to first decision
- 4 daysPublisher website ·
- First decision after review
- 46 daysPublisher website ·
- Acceptance to publication
- 18 daysPublisher website ·
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | Yes, amount not published | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Policy excerpts from the journal's websiteAI use, Open access, Peer review
- AI use
AI policy: authors and reviewers requested to review T&F's Policy on acceptable use of Generative Artificial Intelligence (AI) tools. Model summary
JGM authors and reviewers are requested to review T&F's Policy on acceptable use of Generative Artificial Intelligence (AI) tools.
Source ↗Publisher website ·- Open access Open access
Journal of Global Marketing is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discoverability…
Source ↗Publisher website ·- Peer review
Peer review policy: initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts. Model summary
All articles published in Journal of Global Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0891-1762
- Electronic ISSN
- 1528-6975
- Latest issue on the website
- Volume 39, Issue 4 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Global Marketing
What CAS zone is Journal of Global Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Global Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Global Marketing?
The journal's website gives an impact factor of 4.6 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 9.7, h-index 64.
How long does peer review take at Journal of Global Marketing?
The publisher reports about 46 days (first decision after review); the journal's website gives an acceptance rate of 9%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What JCR quartile is Journal of Global Marketing in?
The journal's website gives JCR Q2 (best quartile). JCR quartiles are Clarivate's to confirm and a different system from the CAS zones; in the CAS ranking the journal is in Zone 4 of Management.
Where are the editorial board members of Journal of Global Marketing based?
Of the 10 board members whose country the journal's board page names, 3 (about 30%) are in mainland China; the countries named most often are Mainland China (3), Canada (2) and United Kingdom (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Global Marketing?
According to LetPub and DOAJ records, Journal of Global Marketing is indexed in ESCI and Scopus. The journal's website also lists PsycINFO and Current Contents; that list has not been checked against each database.
Is Journal of Global Marketing open access, and what is the APC?
Journal of Global Marketing is a subscription journal. APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .