Journal profile · BUSINESS
Journal of Consumer Behaviour
ISSN 1472-0817 · eISSN 1479-1838 · Wiley-Blackwell
Journal of Consumer Behaviour: CAS Zone 3 · Management (2025 upgraded edition); impact factor 6.88; hybrid open access; APC about USD 3,350; median 252 days to acceptance (99 articles, last 24 months); acceptance rate 6% (journal website); 172 articles in 2025; indexed in SSCI and Scopus.
Scope
Aims, scope and focus
Journal of Consumer Behaviour is published by Wiley-Blackwell and is in Zone 3 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies, together about 45.1% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research. Journal of Consumer Behaviour
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Steven D'AlessandroPublisher website
Editorial board by country: 4 in mainland China (about 2%); most named United States 50, Australia 32, United Kingdom 24, India 20, France 13 (193 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting23.8%
- Digital Marketing and Social MediaSocial Sciences13%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting8.3%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting7.4%
- Behavioral Health and InterventionsPsychology5.3%
- Environmental Sustainability in BusinessBusiness, Management and Accounting5%
- Technology Adoption and User BehaviourDecision Sciences4.8%
- Media Influence and HealthArts and Humanities2.8%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 2
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 2 |
| Minor | Business | Zone 3 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Management Zone 3
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 3 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
Database indexing
SSCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
Web of ScienceINSPECPsycINFOCAB AbstractsCurrent ContentsPublisher website
Other: EBSCO, ProQuest
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor
- 6.88LetPub ·
- Impact factor (publisher)
- 7Publisher website ·
- Impact factor (publisher) 2025
- 7Publisher website ·
- CiteScore 2026-06
- 10.1LetPub ·
- CiteScore (publisher)
- 10.1Publisher website ·
- CiteScore (publisher) 2025
- 10.1Publisher website ·
- SJR 2026-06
- 1.67LetPub ·
- SNIP 2026-06
- 1.59LetPub ·
- h-index
- 123OpenAlex ·
- i10-index
- 1,092OpenAlex ·
- 2-year mean citedness
- 6.43OpenAlex ·
- Self-citation rate
- 14.3%LetPub ·
- Share of gold OA articles
- 31.35%LetPub ·
Volume
- Articles per year
- 154LetPub ·
- Articles per year (publisher) 2025
- 159Publisher website ·
- Downloads per year (publisher) 2025
- 763,397Publisher website ·
Articles by year OpenAlex count · 1,919 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 159 | 60 | 126 |
| 2025 | 172 | 84 | 897 |
| 2024 | 156 | 98 | 2,109 |
| 2023 | 177 | 114 | 3,978 |
| 2022 | 120 | 42 | 3,128 |
| 2021 | 106 | 31 | 3,044 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Review time from article dates manuscript dates registered with Crossref · to
252 daysMedian, submission to acceptance · P25–P75 213 days – 368 days
- Acceptance to online
- median 15 days (99 articles)
- Submission to online
- median 278 days
- Sample
- 99 articles with submission and acceptance dates (370 in the window); the latest was accepted on
Only articles that were accepted and published are counted, not the time spent on rejected manuscripts, so this usually runs longer than a publisher's "time to first decision".
Other sources
- Acceptance rate (publisher)
- 6%Publisher website ·
- Acceptance rate (publisher) 2025
- 6%Publisher website ·
- Submission to first decision
- 5 daysPublisher website ·
- Submission to first decision 2025
- 5 daysPublisher website ·
- Submission to acceptance 2025
- 261 daysPublisher website ·
- Acceptance to publication 2025
- 16 daysPublisher website ·
- Peer review
- Double-anonymous peer reviewPublisher website · model-extracted
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| OpenAlex | USD 3,350 / EUR 2,770 / GBP 2,220 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
Other charges and waivers (author guidelines)
- Submission fee
- No submission fee
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare4 items from the author guidelines
- Abstract
- ≤ 250 words
- Keywords
- ≤ 7
- Manuscript length
- ≤ 12,000 words
- Reference style
- APA
Article types accepted10
- case reportArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- editorialArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- letter to the editorArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- literature reviewArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- meta-analysisArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- research articleArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- reviewArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- reviewsCritical reviews of the literature, including systematic reviews* and meta-analyses.Length not stated
- short communicationArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
- systematic reviewArticle Type Description Word Limit Abstract / Structure Research Article Reports of new research findings or conceptual analyses that make a significant contri…Length not stated
Policy excerpts from the journal's websitePeer review
- Peer review 1. Submission and Peer Review Process
New submissions should be made via the Wiley Authors submission portal: https://authors.wiley.com/journal/cb. Should your manuscript proceed to the revision stage, you will be directed to make your revisions via the same submission portal. You may check the status of your submission at anytime by logging on to authors.wiley.com and clicking the “My Submissions” button. For technical help with the …
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Wiley-Blackwell
- ISSN
- 1472-0817
- Electronic ISSN
- 1479-1838
- Latest issue on the website
- Volume 25, Issue 5 (September 2026)
- Official links
- Journal homepage ↗OpenAlex
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Journal of Consumer Behaviour
What CAS zone is Journal of Consumer Behaviour in?
In the 2025 upgraded edition of the CAS Journal Ranking, Journal of Consumer Behaviour is in Zone 3 of Management, and in Zone 3 of the minor category Business. In the 2026 Xinrui edition it is in Zone 2 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Journal of Consumer Behaviour?
The latest impact factor listed by LetPub is 6.88; CiteScore 10.1, h-index 123.
How long does peer review take at Journal of Consumer Behaviour?
Based on the dates recorded on 99 articles published between October 2024 and October 2026 (the last 24 months), the median time from submission to acceptance is 252 days (interquartile range 213–368 days); the journal's website gives an acceptance rate of 6% (2025). Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Journal of Consumer Behaviour?
According to the journal's author guidelines: Abstract: ≤ 250 words; Keywords: ≤ 7; Manuscript length: ≤ 12,000 words; Reference style: APA. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Journal of Consumer Behaviour based?
Of the 193 board members whose country the journal's board page names, 4 (about 2%) are in mainland China; the countries named most often are United States (50), Australia (32) and United Kingdom (24). Counted from the institutions listed on the board page; for reference only.
Which databases index Journal of Consumer Behaviour?
According to LetPub and DOAJ records, Journal of Consumer Behaviour is indexed in SSCI and Scopus. The journal's website also lists Web of Science, INSPEC, PsycINFO, CAB Abstracts and Current Contents; that list has not been checked against each database.
Is Journal of Consumer Behaviour open access, and what is the APC?
Journal of Consumer Behaviour is a hybrid journal. For open-access publication: APC about USD 3,350.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .