Journal profile · Social Sciences-Communication
Journal of Brand Strategy
ISSN 2045-855X · eISSN 2045-8568 · Henry Stewart Publications
Journal of Brand Strategy: subscription journal; 29 articles in 2025; indexed in Scopus.
Scope
Aims, scope and focus
Journal of Brand Strategy is published by Henry Stewart Publications. By OpenAlex counts of its recent articles, its largest topics are Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media, together about 63.4% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Research area (LetPub): Social Sciences-Communication
Main research topics OpenAlex counts of recent articles; shares are approximate
- Marketing and Advertising StrategiesBusiness, Management and Accounting27.4%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting21.3%
- Digital Marketing and Social MediaSocial Sciences14.7%
- Corporate Identity and ReputationBusiness, Management and Accounting8%
- Literature, Culture, and AestheticsArts and Humanities3.6%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting3%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting2.8%
- Consumer Market Behavior and PricingBusiness, Management and Accounting2.4%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
CiteScore quartiles (Scopus, June 2026 release)
| Subject | Quartile | Rank | Percentile |
|---|---|---|---|
| Communication | Q3 | 336/541 | — |
| Social Psychology | Q4 | 263/315 | — |
| Management of Technology and Innovation | Q4 | 265/317 | — |
| Strategy and Management | Q4 | 436/506 | — |
| Marketing | Q4 | 194/221 | — |
Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub
Database indexing
ScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 1LetPub ·
- SJR 2026-06
- 0.22LetPub ·
- SNIP 2026-06
- 0.41LetPub ·
- h-index
- 20OpenAlex ·
- i10-index
- 49OpenAlex ·
- 2-year mean citedness
- 0.83OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 537 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 6 | 0 | 159 |
| 2025 | 29 | 0 | 223 |
| 2024 | 40 | 0 | 225 |
| 2023 | 37 | 1 | 218 |
| 2022 | 31 | 0 | 188 |
| 2021 | 26 | 0 | 236 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Profile
Publication details and official links
- Publisher
- Henry Stewart Publications
- ISSN
- 2045-855X
- Electronic ISSN
- 2045-8568
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Journal of Brand Strategy
Which databases index Journal of Brand Strategy?
According to LetPub and DOAJ records, Journal of Brand Strategy is indexed in Scopus.
Is Journal of Brand Strategy open access, and what is the APC?
Journal of Brand Strategy is a subscription journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-26). Last updated: .