International Journal of Technology Marketing

International Journal of Technology Marketing is published by Inderscience Publishers. By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Technology Adoption and User Behaviour and Marketing and Advertising Strategies, together about 34% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)

Marketing management Communication, esp. in technology based companies Technology features, user acceptance, established/new business models Marketing in large corporations, SMEs, high-tech/standard industries Marketing for universities, public research laboratories International comparisons, benchmarking Licensing, franchising, strategic cooperation/alliances, branding Government policy and entrepreneurship University-industry linkages, venture capital, incubators, technology parks Enterprise support systems, technology evaluation Consumer behaviours/attitudes, business ethics More topics...Strategies, practices and toolkits for technology marketingMarketing considerations for technology and technology-intensive productsNetwork marketing for technology and technology-intensive productsOnline marketing for technology and technology-intensive productsCollaborative marketing for technology and technology-intensive productsDirect marketing for technology and technology-intensive productsDatabase marketing for technology and technology-intensive productsLicensing for technology and technology-intensive productsFranchising for technology and technology-intensive productsStrategic cooperation/alliance for technology and technology-intensive productsBranding for technology and technology-intensive productsTechnology marketing managementTechnology and marketingHistory of technology marketingPatent and technology marketingEntrepreneurship and technology marketingCorporate innovation restructuring and technology marketingGovernment policy and technology marketingUniversity-industry linkage and technology marketingVenture capital and technology marketingNew business incubators and technology marketingTechnology parks and technology marketingEnterprise support systems and technology marketingBusiness ethics and technology marketingTechnology evaluation and technology marketingBenchmarking technology marketingOrganisation behaviour and organisation theory in technology marketingInformation and telecommunication technology and technology marketingConsumer behaviour and technology marketingPricing and technology marketingKnowledge management and technology marketingSocial and cultural difference and technology marketingTechnology marketing in actionTechnology marketing based on technology featuresTechnology marketing based on users’ acceptanceTechnology marketing based on enterprise’s established business modelTechnology marketing based on enterprise’s new business model

From the journal's Aims & Scope

Research area (LetPub): Business, Management and Accounting-Marketing

Editor-in-chief Peter BicanPublisher website

CAS Journal Ranking

CiteScore quartiles (Scopus, June 2026 release)

Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub

Database indexing

ScopusLetPub

International journal early-warning lists: not listed in any editionLetPub

Indexing the journal's website claims

Academic OneFile (Gale), cnpLINKer (CNPIEC), Expanded Academic ASAP (Gale), OneFile Business (Gale), General OneFile (Gale), Google Scholar, Info Trac (Gale), J-Gate, ProQuest Advanced Technologies Database with AerospacePublisher website

As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.

Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.

Impact

CiteScore 2026-06

2.7LetPub · 2026-11-01

CiteScore (publisher) 2025

2.7Publisher website · 2026-11-01

SJR 2026-06

0.28LetPub · 2026-11-01

SNIP 2026-06

0.42LetPub · 2026-11-01

h-index

24OpenAlex · 2026-11-01

i10-index

84OpenAlex · 2026-11-01

2-year mean citedness

0.49OpenAlex · 2026-11-01

Share of gold OA articles

0%LetPub · 2026-11-01

Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.

Peer review

Double anonymous peer reviewPublisher website

Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.

Other charges and waivers (author guidelines)

Other fees

Charged; see the journal's website for the amount

Submission fee

Charged; see the journal's website for the amount

The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.

Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.

Publisher

Inderscience Publishers

ISSN

1741-878X

Electronic ISSN

1741-8798

Official links

• Journal homepage ↗OpenAlex