Journal profile · Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
Innovative Marketing
ISSN 1814-2427 · eISSN 1816-6326 · LLC CPC Business Perspectives · Ukraine
Innovative Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1.2 (journal website); fully open access; APC charged, amount not published; review about 9 weeks (community reports); 95 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Innovative Marketing is published by LLC CPC Business Perspectives and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour, together about 46.5% of its articles. Its main subfields are Sociology and Political Science and Marketing. (generated from OpenAlex topic counts and CAS ranking data)
The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. It also analyzes the crucial issues of market demand and supply imbalances, prices prediction, and forecasting, organization of R&D for the innovative products and services, advertising and PR-management. The privilege of publication is given to the original, conceptually new and contemporary manuscripts, which are devoted to the critical analysis of marketing, overview of new marketing tendencies, innovative techniques of marketing, including psychology methods and so on. The target audience of the journal includes researchers, scholars, lecturers, students, and practitioners.
From the journal's Aims & Scope
Research area (LetPub): Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences20.4%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting13.5%
- Technology Adoption and User BehaviourDecision Sciences12.6%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting11.2%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting9.1%
- Environmental Sustainability in BusinessBusiness, Management and Accounting4.2%
- Organizational and Employee PerformanceComputer Science3.1%
- Business and Economic DevelopmentEnvironmental Science2.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: no
CAS Xinrui Journal Ranking (March 2026)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusDOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
OCLCPublisher website
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher)
- 1.2Publisher website ·
- CiteScore 2026-06
- 3.7LetPub ·
- CiteScore (publisher)
- 3.2Publisher website ·
- SJR 2026-06
- 0.31LetPub ·
- SJR (publisher)
- 0.55Publisher website ·
- SNIP 2026-06
- 0.65LetPub ·
- SNIP (publisher)
- 0.28Publisher website ·
- h-index
- 28OpenAlex ·
- i10-index
- 154OpenAlex ·
- 2-year mean citedness
- 3.05OpenAlex ·
- Self-citation rate
- 13.3%LetPub ·
- Share of gold OA articles
- 99.64%LetPub ·
Volume
- Articles per year
- 95LetPub ·
- Downloads per year (publisher)
- 18,087Publisher website ·
Articles by year OpenAlex count · 625 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 72 | 72 | 25 |
| 2025 | 95 | 95 | 273 |
| 2024 | 90 | 90 | 486 |
| 2023 | 89 | 89 | 715 |
| 2022 | 70 | 70 | 736 |
| 2021 | 57 | 57 | 774 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 9 weeksLetPub ·
- Submission to publication (journal-reported)
- about 9 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Fully open accessDOAJ
Every article is open access; authors usually pay an article processing charge (APC).
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | EUR 1,395 | Yes | CC BY | |
| OpenAlex | EUR 595 | — | — | |
| LetPub | EUR 595 | Yes | — | |
| Publisher website | EUR 1,395 / EUR 1,095 / EUR 995 | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted1
- editorialAll manuscripts submitted to the "Innovative Marketing" Journal are double-blind peer reviewed. Limited Liability Company “Consulting Publishing Company “Busine…Length not stated
Policy excerpts from the journal's websitePublication ethics, License & copyright, Open access, Plagiarism, Self-archiving
- Publication ethics Editorial Policies and Publication Ethics
All manuscripts submitted to the "Innovative Marketing" Journal are double-blind peer reviewed. Limited Liability Company “Consulting Publishing Company “Business Perspectives” is the publisher of the Journal. The Company is a member of the Open Access Scholarly Publishers Association (OASPA) and follows Principles of Transparency and Best Practice in Scholarly Publishing. The Journal is a member …
Source ↗Publisher website ·- License & copyright Copyright
LLC “CPC "Business Perspectives” protects your rights as an author and guarantees that any juridical information and questions regarding author’s right will be regulated. Open-access articlesAuthors whose articles are published in open-access retain copyright to the content of the articles. The publisher is granted the right to make the first publication of the article. Open access articles can be…
Source ↗Publisher website ·- Open access Open Access Statement
Journal is committed to full open access for scholarly publications. All articles are available to all users immediately upon publication (without registration on the site and embargo period). By "open access" to this [research] literature, we mean its free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of the…
Source ↗Publisher website ·- Plagiarism Plagiarism Statement
All manuscripts that are being sent for an external peer review, are screened for originality. By submitting their manuscripts to the journal authors are agreeing to any necessary originality checks the manuscript may have to undergo during the publication process. The Publishing Company "Business Perspectives" advocates adherence to the principles of ethics and integrity of science, which is why …
Source ↗Publisher website ·- Self-archiving Self-Archiving Policy
The Journals self-archiving policy is presented on the SHERPA/RoMEO site. The author may deposit pre-print version of the paper (manuscript by the author, submitted to the journal, before peer-review and without any editorial amendments) to any platform anytime with acknowledgement to the Publisher and the Journal (acknowledgement should be made as follows: "This is a pre-peer-reviewed version of …
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- LLC CPC Business Perspectives
- Country or region
- Ukraine
- Language
- English
- ISSN
- 1814-2427
- Electronic ISSN
- 1816-6326
- Official links
- Journal homepage ↗LetPub
- Author guidelines ↗LetPub
- Aims & Scope ↗LetPub
- APC information ↗DOAJ
- Fee waivers ↗DOAJ
- Open access statement ↗DOAJ
- License & copyright ↗DOAJ
- Peer review process ↗LetPub
- Editorial board ↗LetPub
- Plagiarism policy ↗DOAJ
FAQ
Frequently asked questions about Innovative Marketing
What CAS zone is Innovative Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Innovative Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 4 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Innovative Marketing?
The journal's website gives an impact factor of 1.2; this is the journal's own figure, as LetPub lists none for it; CiteScore 3.7, h-index 28.
How long does peer review take at Innovative Marketing?
Authors report an average review time of about 9 weeks. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Which databases index Innovative Marketing?
According to LetPub and DOAJ records, Innovative Marketing is indexed in ESCI, Scopus and DOAJ.
Is Innovative Marketing open access, and what is the APC?
Innovative Marketing is a fully open-access journal. APC charged, amount not published.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website, DOAJ; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .