Journal profile · Health Professions-Health Professions (all)
Health Marketing Quarterly
ISSN 0735-9683 · eISSN 1545-0864 · Taylor & Francis
Health Marketing Quarterly: CAS Zone 4 · Medicine (2026 Xinrui edition); impact factor 1.8 (journal website); hybrid open access; APC about USD 3,890; review about 134 days (first decision after review, publisher); acceptance rate 15% (journal website); 18 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Health Marketing Quarterly is published by Taylor & Francis and is classed under Medicine in the CAS Journal Ranking. By OpenAlex counts of its recent articles, its largest topics are Customer Service Quality and Loyalty, Pharmaceutical industry and healthcare and Patient Satisfaction in Healthcare, together about 34.2% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society. Health marketing is a discipline leveraging traditional marketing techniques and research driven strategies to protect and promote the health of individuals, communities, and populations. The Center for Disease Control and Prevention (CDC) defines health marketing as "creating, communicating, and delivering health information and interventions using consumer-centered and science-based strategies to protect and promote the health of diverse populations". Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. The journal, constructed to be inclusive and international in scope, multidisciplinary and relevant to the health and business world in most of its articles. Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations, individual practitioners, and health services. This includes the use of marketing to promote, position, deter, and enhance health and health services. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies that is relevant to researchers, practitioners, and policy makers. Contributions which include analysis of existing practice, methods, and programs; application of new ideas and methods; and research on various aspects of health marketing are encouraged. Systematic literature reviews and conceptual papers including critiques, reflections and conceptualizations aiming to expand thinking in the field are welcomed. Each manuscript should include the marketing implications of the impact of these findings on health marketing practice. Areas of emphasis include: Health behavior change Health service marketing Health equity Health marketing to achieve the UN SDGs Digital health engagement
From the journal's Aims & Scope
Research area (LetPub): Health Professions-Health Professions (all)
Editor-in-chief Joy ParkinsonPublisher website
Editorial board by country: 1 in mainland China (about 2%); most named Australia 14, United States 11, United Kingdom 5, New Zealand 3, Canada 2 (43 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Customer Service Quality and LoyaltyBusiness, Management and Accounting12.4%
- Pharmaceutical industry and healthcarePharmacology, Toxicology and Pharmaceutics12%
- Patient Satisfaction in HealthcareHealth Professions9.9%
- Healthcare Policy and ManagementEconomics, Econometrics and Finance8.4%
- Behavioral Health and InterventionsPsychology6.3%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting5.9%
- Social Media in Health EducationSocial Sciences3.9%
- Pharmaceutical Economics and PolicyEconomics, Econometrics and Finance3.6%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Medicine Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Medicine | Zone 4 |
| Minor | Business | Zone 4 |
| Minor | Health Policy & Services | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
JCR / CiteScore quartiles on the journal's website
- CiteScore Q2 · 2025
Publisher-reported: JCR figures are Clarivate's and CiteScore figures Scopus's to confirm; both are a different system from the CAS zones.Publisher website
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Indexing the journal's website claims
MEDLINEPubMedPsycINFOEconLitCINAHLPublisher website
Other: ProQuest
As the journal's website lists them, not checked against each database; for Web of Science editions the records above apply.
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 1.8Publisher website ·
- CiteScore 2026-06
- 2.7LetPub ·
- CiteScore (publisher) 2025
- 2.7Publisher website ·
- SJR 2026-06
- 0.28LetPub ·
- SJR (publisher) 2025
- 0.28Publisher website ·
- SNIP 2026-06
- 0.41LetPub ·
- SNIP (publisher) 2025
- 0.41Publisher website ·
- h-index
- 45OpenAlex ·
- i10-index
- 335OpenAlex ·
- 2-year mean citedness
- 2.6OpenAlex ·
- Self-citation rate
- 22.2%LetPub ·
- Share of gold OA articles
- 9.09%LetPub ·
Volume
- Articles per year
- 17LetPub ·
- Downloads per year (publisher)
- 68,000Publisher website ·
Articles by year OpenAlex count · 1,172 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 20 | 10 | 7 |
| 2025 | 18 | 10 | 21 |
| 2024 | 20 | 8 | 123 |
| 2023 | 14 | 7 | 128 |
| 2022 | 20 | 7 | 103 |
| 2021 | 45 | 9 | 320 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
Publisher-reported review time from the journal's website
134 daysfirst decision after review
The publisher's own definition applies; dates from this journal's articles in the last 24 months are not available yet, so the publisher's figure is used.
Figures by source
- Acceptance rate (publisher)
- 15%Publisher website ·
- Submission to first decision
- 25 daysPublisher website ·
- First decision after review
- 134 daysPublisher website ·
- Acceptance to publication
- 16 daysPublisher website ·
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Hybrid open accessLetPub
A subscription journal in which authors can pay to publish their article open access.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | USD 3,890 | — | — |
A hybrid journal charges the APC only when the author chooses open access; publishing under the subscription model is usually free.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted1
- reviewReviewLength not stated
Policy excerpts from the journal's websiteOpen access
- Open access Open access
Health Marketing Quarterly is a hybrid open access journal that is part of the Taylor & Francis Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research. Why choose open access? Increase the discoverability …
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Taylor & Francis
- ISSN
- 0735-9683
- Electronic ISSN
- 1545-0864
- Latest issue on the website
- Volume 43, Issue 1 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Health Marketing Quarterly
What CAS zone is Health Marketing Quarterly in?
In the 2026 Xinrui edition it is in Zone 4 of Medicine. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Health Marketing Quarterly?
The journal's website gives an impact factor of 1.8 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 2.7, h-index 45.
How long does peer review take at Health Marketing Quarterly?
The publisher reports about 134 days (first decision after review); the journal's website gives an acceptance rate of 15%. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
Where are the editorial board members of Health Marketing Quarterly based?
Of the 43 board members whose country the journal's board page names, 1 (about 2%) are in mainland China; the countries named most often are Australia (14), United States (11) and United Kingdom (5). Counted from the institutions listed on the board page; for reference only.
Which databases index Health Marketing Quarterly?
According to LetPub and DOAJ records, Health Marketing Quarterly is indexed in ESCI and Scopus. The journal's website also lists MEDLINE, PubMed, PsycINFO, EconLit and CINAHL; that list has not been checked against each database.
Is Health Marketing Quarterly open access, and what is the APC?
Health Marketing Quarterly is a hybrid journal. For open-access publication: APC about USD 3,890.
Sources and updates
The facts on this page come from LetPub, Publisher website, OpenAlex; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .