Journal profile · BUSINESS
Foundations and Trends in Marketing
ISSN 1555-0753 · eISSN 1555-0761 · Now Publishers Inc.
Foundations and Trends in Marketing: CAS Zone 4 · Management (2025 upgraded edition); impact factor 1 (journal website); fully open access; 3 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Foundations and Trends in Marketing is published by Now Publishers Inc. and is in Zone 4 of Management in the CAS Journal Ranking (2025 upgraded edition). By OpenAlex counts of its recent articles, its largest topics are Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media, together about 39.5% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Foundations and Trends® in Marketing publishes high-quality articles that explore the rapidly expanding marketing research landscape. It covers a wide range of topics, including decision‑making, branding, pricing, market segmentation, forecasting, product innovation, CRM, sales management, marketing strategy, and advanced modeling approaches such as Bayesian, stochastic, and choice models.
From the journal's Aims & Scope
Research area (LetPub): BUSINESS
Editor-in-chief Jehoshua EliashbergPublisher website
Editorial board by country: none in mainland China; most named United States 7, Singapore 2, Netherlands 1 (10 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting14.5%
- Consumer Market Behavior and PricingBusiness, Management and Accounting14.5%
- Digital Marketing and Social MediaSocial Sciences10.5%
- Consumer Retail Behavior StudiesBusiness, Management and Accounting8.9%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting6.5%
- Marketing and Advertising StrategiesBusiness, Management and Accounting4.8%
- Big Data and Business IntelligenceBusiness, Management and Accounting4%
- Technology Adoption and User BehaviourDecision Sciences3.2%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: yes
CAS Xinrui Journal Ranking (March 2026)Management Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Management | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- Impact factor (publisher) 2025
- 1Publisher website ·
- CiteScore 2026-06
- 4LetPub ·
- SJR 2026-06
- 1.07LetPub ·
- SNIP 2026-06
- 0.72LetPub ·
- h-index
- 21OpenAlex ·
- i10-index
- 40OpenAlex ·
- 2-year mean citedness
- 1OpenAlex ·
- Self-citation rate
- 0%LetPub ·
- Share of gold OA articles
- 100%LetPub ·
Volume
- Articles per year
- 2LetPub ·
Articles by year OpenAlex count · 72 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 2 | 2 | 0 |
| 2025 | 3 | 3 | 2 |
| 2024 | 2 | 2 | 5 |
| 2023 | 3 | 3 | 33 |
| 2022 | 9 | 9 | 84 |
| 2021 | 1 | 1 | 4 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Peer review
- Single anonymous peer reviewPublisher website
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Fully open accessOpenAlex
Every article is open access; authors usually pay an article processing charge (APC).
No source has fee information yet; check the journal's website.
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
Article types accepted5
- editorialFoundations and Trends in Marketing publishes exclusively long (± 100 pages) review and tutorial papers. For full details read the Editorial Aims of the journal…Length not stated
- original researchOriginal ResearchLength not stated
- original research paperFoundations and Trends in Marketing publishes exclusively long (± 100 pages) review and tutorial papers. For full details read the Editorial Aims of the journal…Length not stated
- reviewFoundations and Trends in Marketing publishes exclusively long (± 100 pages) review and tutorial papers. For full details read the Editorial Aims of the journal…Length not stated
- tutorialFoundations and Trends in Marketing publishes exclusively long (± 100 pages) review and tutorial papers. For full details read the Editorial Aims of the journal…Length not stated
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Now Publishers Inc.
- ISSN
- 1555-0753
- Electronic ISSN
- 1555-0761
- Latest issue on the website
- Volume 19, Issue 3 (October 2025)
- Official links
- Journal homepage ↗OpenAlex
FAQ
Frequently asked questions about Foundations and Trends in Marketing
What CAS zone is Foundations and Trends in Marketing in?
In the 2025 upgraded edition of the CAS Journal Ranking, Foundations and Trends in Marketing is in Zone 4 of Management, and in Zone 4 of the minor category Business. In the 2026 Xinrui edition it is in Zone 4 of Management. Zones from different editions, and from major and minor categories, are not interchangeable.
What is the impact factor of Foundations and Trends in Marketing?
The journal's website gives an impact factor of 1 (2025); this is the journal's own figure, as LetPub lists none for it; CiteScore 4, h-index 21.
Where are the editorial board members of Foundations and Trends in Marketing based?
Of the 10 board members whose country the journal's board page names, none are in mainland China; the countries named most often are United States (7), Singapore (2) and Netherlands (1). Counted from the institutions listed on the board page; for reference only.
Which databases index Foundations and Trends in Marketing?
According to LetPub and DOAJ records, Foundations and Trends in Marketing is indexed in ESCI and Scopus.
Is Foundations and Trends in Marketing open access, and what is the APC?
Foundations and Trends in Marketing is a fully open-access journal. Fee information is not available yet; check the journal's website.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .