Journal profile · Business, Management and Accounting-Marketing
Asia Marketing Journal
ISSN 1598-7868 · eISSN 2765-6500 · Korean Marketing Association · Korea, Republic of
Asia Marketing Journal: CAS Zone 4 · Economics (2026 Xinrui edition); fully open access; APC about USD 900; review about 7 weeks (community reports); 24 articles in 2025; indexed in ESCI and Scopus.
Scope
Aims, scope and focus
Asia Marketing Journal is published by Korean Marketing Association and is classed under Economics in the CAS Journal Ranking. By OpenAlex counts of its recent articles, its largest topics are Legal and Regulatory Analysis, Linguistic, Cultural, and Literary Studies and Military Technology and Strategies, together about 52.1% of its articles. (generated from OpenAlex topic counts and CAS ranking data)
We continue to welcome articles in areas reflecting major trends in the business environment and practices of the Asian market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Marketing
Editor-in-chief Woojung ChangPublisher website
Editorial board by country: 2 in mainland China (about 2%); most named United States 33, South Korea 27, Australia 6, United Kingdom 5, Japan 4 (87 members with a country) Editorial board ↗Publisher website ·
Main research topics OpenAlex counts of recent articles; shares are approximate
- Legal and Regulatory AnalysisSocial Sciences17.4%
- Linguistic, Cultural, and Literary StudiesSocial Sciences17.4%
- Military Technology and StrategiesEngineering17.4%
- Digital Marketing and Social MediaSocial Sciences5.9%
- Consumer Behavior in Brand Consumption and IdentificationBusiness, Management and Accounting5.8%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting5.7%
- Consumer Perception and Purchasing BehaviorBusiness, Management and Accounting5.3%
- Technology Adoption and User BehaviourDecision Sciences4.5%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Economics Zone 4
| Level | Category | Zone |
|---|---|---|
| Major | Economics | Zone 4 |
| Minor | Business | Zone 4 |
Top journal: noReview journal: not marked
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
Database indexing
ESCIScopusDOAJLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 1.4LetPub ·
- SJR 2026-06
- 0.25LetPub ·
- SNIP 2026-06
- 0.33LetPub ·
- h-index
- 13OpenAlex ·
- i10-index
- 21OpenAlex ·
- 2-year mean citedness
- 1.33OpenAlex ·
- Self-citation rate
- 0%LetPub ·
- Share of gold OA articles
- 98.39%LetPub ·
Volume
- Articles per year
- 24LetPub ·
Articles by year OpenAlex count · 1,197 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 20 | 20 | 3 |
| 2025 | 24 | 24 | 31 |
| 2024 | 20 | 20 | 51 |
| 2023 | 21 | 21 | 52 |
| 2022 | 16 | 16 | 88 |
| 2021 | 31 | 31 | 130 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Average review time (community reports)
- about 7 weeksLetPub ·
- Submission to publication (journal-reported)
- about 7 weeksDOAJ ·
- Peer review
- Double anonymous peer reviewDOAJ
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Fully open accessDOAJ
Every article is open access; authors usually pay an article processing charge (APC).
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| DOAJ | USD 900 / KRW 1,000,000 | No | CC BY | |
| OpenAlex | USD 400 / KRW 400,000 | — | — | |
| LetPub | USD 400 / KRW 400,000 | No | — | |
| Publisher website | USD 800 / USD 900 | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare8 items from the author guidelines
- Abstract
- ≤ 150 words
- Reference style
- AMA
- First submission
- Free format: the journal's layout is not required
- Suggested reviewers
- Required
- Highlights
- Required
- Graphical abstract
- Required
- Cover letter
- Required
- Not considered
- forthcoming in another publication
Article types accepted6
- articleArticlesLength not stated
- case studyCase study: Case studies describe actual interventions or experiences within organizations.Length not stated
- editorialSubmissions cannot have been previously published, forthcoming in another publication, or under consideration in another publication. AMJ is a double-blind refe…Length not stated
- research noteResearch Note: Any paper in which the content is dependent on the author’s opinion and interpretation are included in this categoryLength not stated
- research paperResearch Paper: This category covers papers which report on any type of research undertaken by the author(s).Length not stated
- reviewAMJ operates a double-blind review process. All submitted papers will be initially evaluated by the chief editor for suitability for AMJ based on the review cri…Length not stated
Policy excerpts from the journal's websiteAuthorship, Publication ethics, License & copyright, Open access, Peer review, Plagiarism
- Authorship
Abstract limit 150 words. Model summary
Abstract should not exceed 150 words and summarize the key elements of the manuscript.
Source ↗Publisher website ·- Publication ethics
No prior publication or concurrent submission. Model summary
Submissions cannot have been previously published, forthcoming in another publication, or under consideration in another publication.
Source ↗Publisher website ·- License & copyright Copyright
Copyright held by Korean Marketing Association; authors transfer copyright. Model summary
Copyright to all published AMJ articles lies with the Korean Marketing Association (KMA), and all authors should agree to the copyright transfer during the submission process.
Source ↗Publisher website ·- Open access Open Access Policy
Open access journal. Model summary
The AMJ is an open access journal, therefore, the articles will be freely available to everyone, including those who don’t subscribe to AMJ. To cover the cost of publishing, authors pay an article submission and publication fee. See fees in the page of submission guideline. Benefits of open access
Source ↗Publisher website ·- Peer review Review Process
Double-blind peer review by two expert reviewers. Model summary
AMJ operates a double-blind review process. All submitted papers will be initially evaluated by the chief editor for suitability for AMJ based on the review criteria (link to the “review criteria” in next page). Papers outside the review criteria will receive a desk-reject notification from the editor.along with the editor’s letter. Papers that are in-scope will be sent to an associate editor. The…
Source ↗Publisher website ·- Plagiarism
Plagiarism checked via Crossref Similarity Check; text similarity must be <= 15%. Model summary
AMJ accepts manuscripts with text similarity <= 15%. Similarity > 15% is considered as high percentage of plagiarism.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Korean Marketing Association
- Country or region
- Korea, Republic of
- Language
- English
- ISSN
- 1598-7868
- Electronic ISSN
- 2765-6500
- Latest issue on the website
- Volume 28, Issue 2 (2026)
- Official links
- Journal homepage ↗LetPub
- Submission system ↗Publisher website
- Author guidelines ↗LetPub
- Aims & Scope ↗LetPub
- Special issues ↗Publisher website
- APC information ↗DOAJ
- Open access statement ↗DOAJ
- License & copyright ↗DOAJ
- Peer review process ↗DOAJ
- Editorial board ↗LetPub
- Plagiarism policy ↗DOAJ
FAQ
Frequently asked questions about Asia Marketing Journal
What CAS zone is Asia Marketing Journal in?
In the 2026 Xinrui edition it is in Zone 4 of Economics. Zones from different editions, and from major and minor categories, are not interchangeable.
How long does peer review take at Asia Marketing Journal?
Authors report an average review time of about 7 weeks. Article statistics cover accepted papers only, publisher figures follow the journal's own definitions, and community reports come from authors' own submissions; none is a promise from the journal.
What are the manuscript requirements of Asia Marketing Journal?
According to the journal's author guidelines: Abstract: ≤ 150 words; Reference style: AMA; First submission: Free format: the journal's layout is not required; Suggested reviewers: Required; Highlights: Required; Graphical abstract: Required; Cover letter: Required. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Where are the editorial board members of Asia Marketing Journal based?
Of the 87 board members whose country the journal's board page names, 2 (about 2%) are in mainland China; the countries named most often are United States (33), South Korea (27) and Australia (6). Counted from the institutions listed on the board page; for reference only.
Which databases index Asia Marketing Journal?
According to LetPub and DOAJ records, Asia Marketing Journal is indexed in ESCI, Scopus and DOAJ.
Is Asia Marketing Journal open access, and what is the APC?
Asia Marketing Journal is a fully open-access journal. APC about USD 900.
Sources and updates
The facts on this page come from LetPub, OpenAlex, DOAJ, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .